Elliot Gerard

.@HeartlentGroup brought another chapter of @NYRangers history to life through the Travel Through Time series presented by @Delta. #MikeRichter. 1st game. New Year’s Day 1990. Begging for an omelette. We reimagined it in the @CarnegieDeli the official Deli in @TheGarden!

The best ham and cheese omelette Mike Richter will ever have 😂

Proud of how this turned out, and honored to help spotlight these incredible @NFL leaders making an impact both on and off the field in such a unique way.

We wanted something that would truly stand out in the feed, so we collaborated with @walkertkl and @stencilstop to create one-of-a-kind stencil graffiti murals, filmed live as they came to life.

It’s hard to capture all the creative work @HeartlentGroup produced for this year’s @NFLPA Community campaign, so we're breaking it into bite-sized moments. One of our favorite parts of the campaign was celebrating the five finalists for the Alan Page Community Award.

.@HeartlentGroup is proud to be part of the 2nd Annual @americandream Book Signing with @nyknicks legend @WaltFrazier on March 21st at 11am 🏀📚 Come meet Clyde and get a signed copy of his "Winning and Grinning" Books that we produced with @RyanSirg of Brighttime Books!

@IanBegley Thanks again for the support, Ian!

Clyde Frazier is returning to American Dream on 3/21 at 11am for another signing of his Swishing and Dishing book. Fans who attend and purchase a book can get an autographed copy. Frazier is also doing a VIP meet and greet and signing at Tom Brady’s Card Vault at 10:30 am

Proud that @HEARTLENTGroup has now partnered with both the @nyknicks & @nyRangers on stadium giveaways celebrating legends of the Garden. Grateful to @RyanSirg, Bright Time Books, and partners like @dunkindonuts who make these possible.

Honored to bring a third book giveaway to @TheGarden. On March 22 for Kids Day, the first 5,000 fans under 18 at @NYRangers vs. Jets will receive a copy of King Henrik, celebrating their HOF Goalie @HLundqvist. Proceeds benefit the @HLundqvistFDN.

Every element was intentional, built to turn fan pride into votes, culminating in All-Star selections for @jalenbrunson1 & @KarlTowns. 11 years later, it’s wild to see how one idea from 2015 grew into this, still chasing the day physical versions of these mosaics become real.

Years later, that same Mosaic concept became the foundation for a full-scale All-Star campaign, expanding into a full visual system of player mosaics, real-time posts, holiday moments, and 3-for-1 voting pushes, designed to feel like it lived across subway stops throughout NYC.

.@HeartlentGroup is proud to continue its partnership with the @nyknicks, helping shape their latest @nba All-Star campaign. After years of collaborating, it’s always an honor to build ideas with their team that reflect the scale and spirit of New York basketball.

With thousands of fan votes and input from an external committee across sports, media, and labor, we’ve narrowed this season’s 18 #CommunityMVPs down to five finalists for the NFLPA’s top honor — the Alan Page Community Award. Congrats to our five finalists: 🌟 Caleb Williams @CALEBcsw 🌟 Dion Dawkins @DDawkins66 🌟 Nakobe Dean @NakobeDean 🌟 Garett Bolles @Gbolles72 🌟 Derrick Henry @KingHenry_2 Up next: A league-wide player vote to decide the 2026 winner, who will receive an additional $100K donation and be honored at our Super Bowl press conference in San Francisco. 🔗: bit.ly/4jRixw6

A little BTS from bringing @NakobeDean's Alan Page Community Award finalist art to life 🦅💚

A closer look at the art created for Garett Bolles’ APCA finalist moment 🎨🙂‍↕️ @gbolles72

Shnowman vibes, APCA finalist edition #YouAlreadyShnow ❄️❄️ @DDawkins66

How Derrick Henry’s Alan Page Community Award finalist art came together 🖌️ @KingHenry_2