Emma Stratton

Would you like me to teach your entire marketing team how to write stronger messaging? Well, now we can make that happen with the launch of Punchy Messaging Training 🎉

If you’re second-guessing yourself, but you know “this is ridiculous, I’ve done this a million times,” then perhaps you’re also bumping up against a limiting self-belief. Trust me when I say it’s worth finding the right support to move past it. I'm rooting for you. 👊

I used NLP coaching, affirmations, and all sorts of mindset tricks to help me move through that. And now, I never doubt that I’m qualified to work with anyone—I just had to get there first.

Fundamentally, I didn't think I was good enough to work with that client. There I said it. Years ago, I had obsessively tinkered, gotten in my head, and doubted my many years of experience while working on my first workshop with a well-known client.

So you see how you absolutely cannot rely on the same old crutches many tech companies lean on. And that’s why speaking to people that are less tech-savvy is a fun challenge. 👊 #b2bmessaging #positioning #thatspunchy

The real motivation for those managers was to feel less stressed when it comes to making pricing decisions. And we spoke to that instead of focusing on the biggest “ROI.”

When you speak about tech to non-tech-savvy customers, you have to get to the heart of the matter quickly. That’s really the challenge of any messaging strategy—but it’s more obvious with less tech-savvy folks. Here’s how you can best reach those buyers:

@kyleplacy @peeplaja @CXLdotcom It was awesome, Kyle. Met so many lovely people and learned a lot (including that you can eat tacos for breakfast, lunch and dinner)

@EmmaStratton_1 @peeplaja @CXLdotcom Jealous. I need to book my ticket for next year.

Every conference should be like CXL Live. Great talks. Real conversations with good people. Sooo many delicious tacos! Definitely make #CXLLive a priority in 2023. (It might just change your mind about conferences.) Thanks @peeplaja @CXLdotcom for putting on a flawless event

@EdwardGaug @peeplaja @CXLdotcom Love hearing this, Edward! Thanks so much. It was a great event :)

Buzzwords like Multi-tenant SAAS Configurable Single source of truth Real-time analytics Go out the window when you have to speak to customers who that aren’t ultra tech-savvy. And I love that! 👊

@peeplaja @davegerhardt @saasgrownups Ha! Balds have more fun, Peep!

The three baldies /w @davegerhardt @saasgrownups #cxllive

@BostonKate @KateBour @MarketingProfs @thejustinwelsh @adamcoughlin @kyork20 @JennyGardynski @CoriKendrick @KateAdamsPR @amandanat @amandabohne @Gabyberk 💖🙏

@KateBour Def you, then this group: @MarketingProfs @thejustinwelsh @adamcoughlin @kyork20 @JennyGardynski @CoriKendrick @KateAdamsPR @amandanat @EmmaStratton_1 @amandabohne @Gabyberk

Hey Marketers 👋 Who is your favorite follow on the bird app? When you're scrolling through your feed... who always makes your thumb stop because you know you're about to get something goooooood?

We walk away from the things we love doing in our youth because They’re impractical Don't make money Or people say, “you can't just do that” You don’t have to let things go just because you can’t monetize them. They’re still worth something to you. 👊

It’s finally here! #Demand2022 is TODAY 🥳 And yes it’s FREE and you can REGISTER here: metadata.io/demand-2022 Join my session on how to power your marketing with (heart-based!) messaging at 9:55am PT / 12:55pm ET and I'll be there live in the chat for questions 👊

Your team might feel like they need to talk up really inspired benefits in your messaging, but if you aren’t focusing on what your customers want, this can really lead you astray. Always take it back to your audience. 👊

And that’s the real challenge of any messaging strategy. If you want to build your team’s confidence and get better at messaging while you’re at it, shoot me a DM. We’ve got a couple of spots left for our training through the end of the year.

All that extra stuff buries your core message – that single thing you want to be known for in the market. Less is more. The framework I use at Punchy is minimalist. It teaches your team how to put a stake in the ground for one thing, rather than listing off 101 things.

Product marketers: has the sight of a blank, waiting-to-be-filled-out-by-you messaging document ever made you feel a bit anxious? It’s happened to me. A client at a well-known tech company once showed me their approved messaging document that every product marketer had to use.