ethan

offline mode ! @latecheckoutplz @gregisenberg @jrdnmix

@andrewgmonroe 🗣️🗣️🗣️

Being on IRL community builder might be the most slept on opportunity of the AI era

We've helped CounterpartOS launch in-person fulfillment events for their high-ticket program recently and the results have been pretty sick. - 500k in upsells - 100 NPS at our recent event - 9.5 attendee satisfaction - 10+ high-ticket referrals - 100% of attendees would return The formula is simple: 1. launch a free IRL event for your high-ticket community members 2. design the event around their pain-points 3. deliver a ton of value and get them unstuck 4. invite them to work further with you 5. repeat Why do this? + demolish churn (program results + community belonging = retention) + skyrocket revenue (more program value = more conversions + upsell moments) + bolster authority (capture trustworthy content, pics/vids & testimonials) + unleash referrals (banger experiences will encourage attendee generated content) If you want to launch your own fulfillment event, hit me up.

@iamfra5er @gregisenberg pro plan, didn’t run out of usage

@EthanSimons @gregisenberg How much did it cost?

Now that I’ve tasted Fable 5, it’ll be hard to go back

@ericosiu @AnthropicAI @adamnash same 💀

@AnthropicAI @adamnash Well, there go my weekend plans

The US government, citing national security authorities, has issued an export control directive to suspend all access to Fable 5 and Mythos 5 by any foreign national, whether inside or outside the United States, including foreign national Anthropic employees. The net effect of this order is that we must abruptly disable Fable 5 and Mythos 5 for all our customers to ensure compliance. Access to all other Claude models is not affected. We apologize for this disruption to our customers. We believe this is a misunderstanding and are working to restore access as soon as possible. Read our full statement: anthropic.com/news/fable-myt…

@gregisenberg let's dive in

Today is a wonderful day to build a company with Claude Fable 5

@gregisenberg epic post greg

When I first became a dad I was genuinely worried my career would suffer. The opposite happened. 3 things changed that I wasn't expecting. First, a child cuts the filler from your life instantly. I used to sit at my desk for 14 hours and feel like I was crushing it when in reality maybe 4 of those hours were actual work and the rest was meetings that didn't need to happen, scroll sessions I told myself were research, and "quick calls" that turned into 90 minutes of nothing. A child deletes all of that overnight. Because you literally don't have the time anymore. Every hour matters in a way it didn't before. You could be with your kid, working on your startup, exercising, having dinner with your wife, sleeping. When your time is actually full of things you care about, the filler can't survive. I'm shipping more now than before my kid was born. Half the meetings. Faster decisions. I stopped saying yes to things out of politeness because my time has a very real cost now that I can feel in my bones. Second, your risk tolerance goes up, not down. Everyone assumes having a kid makes you play it safe. For me it created this urgency to build something real while my kid is young enough to not remember the hard parts. That urgency is more useful than any productivity system I've ever tried. Third, your thinking just gets clearer. I don't know how else to explain it. You stop deliberating for days and just make the call. You stop chasing every opportunity and only chase the ones that actually excite you. Something about being responsible for another human being gives you this filter that cuts through the noise instantly. Before my kid, I'd go back and forth on a decision for a week. Now I make it by lunch and move on. I used to think having a kid was the thing I'd do after I built the company. Turns out the kid made me better at building the company. Wish someone had told me that sooner. So I'm telling you. I know this sounds like something a new dad says to justify it. I thought the same thing when other dads told me. Then it happened to me and I understood. I think you will too.

@imakeBADads the trust stack is now IRL events + event content + live calls

So much slop has already infected the Internet. Fake accounts, clickbait pages, AI-generated everything, and the amount is increasing exponentially. Nobody can trust that any of it is real anymore. That’s why I tell people to build their personal brands in literally EVERY single speech I give even if they keep sleeping on it. Eventually, the only way for people to know you're a real human will be through the identity of your handle attached to the platform. If you wanted to talk to me, there could be a thousand fake Eddie pages on the Internet. But you'll always know @Eddie is the real Eddie because of my personal brand. So in a world where more AI content is made, only the authentic ones will stand out and carry real weight. And they’re about to have the sickest brands while everyone else plays catch up.

@fundlaunch_ai AI

Now anyone can build a Venture Capital, Hedge Fund, Real Estate, or Private Equity fund by chatting with AI. Vetted by real attorneys and advisors Comment "AI" and I'll send you the link

@coreyganim @garrytan just made the switch over myself!

I built a Hermes agent that knows everything about me and my business. The 2 primary connections and 6 context files that make it possible: Gbrain (by @garrytan) as the knowledge base. Connected Fathom and Gmail to Gbrain so every call transcript and relevant email automatically gets ingested. The Fathom connection: - saves each meeting as markdown/json locally - includes: - meeting title - date - attendees - summary - action items - transcript - external meeting ID Syncs this info into Gbrain every 2 hours. The Gmail connection: - collect all emails - deterministically filter obvious noise - ingest the rest into the brain Syncs with Gbrain every 2 hours. The 6 context files (created by having Claude interview me then generate markdown files): company_overview - what the business does - who it serves - main business model - key priorities offers - each offer/service - who it’s for - outcome promised - pricing if relevant - delivery model icp - target customer types - buyer roles - company size/stage - pain points - purchase triggers brand_voice - tone - style rules - words/phrases to use - words/phrases to avoid marketing_channels - active channels - purpose of each - audience per channel - content types per channel current_goals - current quarter priorities - revenue/growth goals if shareable - current strategic focus I'm already liking Hermes 10x more than OpenClaw because it just works and gets smarter the more you use it.

@sporadica @FeralPHunter this is how it feels to be 28

@FeralPHunter i'm 28. i have no idea what i am, truthfully

Maybe it’s the Gen-Z in me, but i fully don’t care about privacy. I am post-privacy. I am giving OpenAI access to all of my finances, all of my health data, everything, I don’t care anymore

@generatedawards "we don't even need sponsorships anymore, i'm just calling you as a friend" 🤣

Meet the team running the Generated Awards. A quick note on this video: We didn’t hire a film crew or license stock footage to launch an AI awards show - that would have undercut the whole point. We’re rolling out a mini-series (“The Showrunners”) with a cast of AI characters running an agency and putting the event together. All characters in this campaign are fictional. Any resemblance to real awards show organizers, real or generated, is entirely intentional.

@andrewgmonroe @jrdnmix @ideabrowser @gregisenberg THE GOAT

Why is this 7-figure SaaS founder so bullish on in-person events? @jrdnmix is the Co-founder of @ideabrowser, and back in January we helped him & @gregisenberg launch their first official in-person event These were the results: ✅6-figure launch ✅ Sold out ✅ 9.04/10 attendee satisfaction score ✅ 79 Net Promoter Score (anything above 70 is considered excellent) The event was awesome, but a few weeks ago, a question popped into my head... Jordan is the co-founder of a SaaS product that has tens of thousands of users He wears so many hats in the company, and has a lot on his plate So, out of everything that he could have invested his time & energy in, why did he decide to invest it in an in-person event? Well, I decided to just ask him. And the answer might surprise you... You can grab the link to the full interview down in the replies Enjoy!

@_jacobsolano @andruyeung @pmarca 100%

@andruyeung @pmarca Still so early…

.@pmarca retweeted my recent post and said: "When one thing becomes abundant and cheap, another thing becomes scarce and valuable." What he is referring to as "abundant and cheap" is the proliferation of content, media, and AI slop online. And what is scarce and valuable now are the in-person, analog experiences we have been craving over the last few years since the COVID era. At @meetfibe we've hosted over 300 events for over 50,000 people in the last few years, starting during a time when events were uncool, when people would ask me why I was hosting meetups as a product manager at Google. I was bullish then. I'm bullish now. I've never been more excited for the future of IRL.

@andruyeung bullish on events

Anthropic is paying up to $400,000 a year for an events role. They're looking for someone to own the execution of brand experiences that translate Anthropic's values into physical moments. This person will produce everything from intimate thought-leadership gatherings to large-scale industry activations. The top AI research lab in the world recognizes that to cross the chasm and reach everyday consumers, they need to lean into hospitality. They need to create visceral, unforgettable IRL experiences that make complex technology feel accessible and human. They understand that digital channels are getting increasingly saturated. Every feed is flooded with AI content... every inbox is overflowing. The massive opportunity now is offline, analog, in-person. The companies that win in the next decade won't just have the best product but the most emotional in-person presence and the most compelling storytelling. If you're in events, experiential marketing, or brand activations, this is your moment. The biggest tech companies in the world are betting on you.

@coldemailchris @gtminsiders insiders

Excited to announce the launch of my free GTM community: @GTMInsiders This will be the group for top tier GTM operators to share alpha & chop it up with other peers in the space. A community like this has been something I’ve wanted to create for a while now, so excited to finally get this going with Lohit and Shashank (my guys from @Pipeline_tech_) Here’s what you’ll get when you join: → Community with top GTM operators → Access to myself and the Pipeline tech team → Campaigns / GTM strategy feedback channel → Job & hiring opportunities channel → Free GTM resources channel → Monthly Claude code agent/skill MD file drops → Monthly webinars w/ elite operator guest speakers And to kick off launch, today I’ll be sharing the Claude Code skill MD file we use to create end-to-end GTM strategies, fully autonomously. + PLUS: Next Friday, I’ll be running my FIRST WEBINAR EVER covering how we’re using Claude Code to automate GTM strategy (using the skill I’ll be sharing today). Want in? 👉 Comment “Insiders” and I’ll send you the link to join. I look forward to seeing you inside!

@tbpn @garyvee BULLISH ON IRL

"We're about to see the explosion of analog." @garyvee wants to open a restaurant that makes you check your phone in at the door and seats you at communal tables. "Extreme AI is creating extreme analog. I think it's a barbell." "I could not be more interested in physical retail, event-driven businesses, in concerts and venues." "There are a lot of interesting non-digital realities that are coming as a countermove to the insanity of AI advancements." "We're literally within a half decade of not believing a single video that's on the internet. In 5 years, if we're having this interview, most of the audience is trying to figure out if we're real or not." "That is very real, and has substantial counter-opportunities." "Any real entrepreneur, they're not crying about AI killing them. They're curious about how AI at scale is going to create opportunity for them."

@coldemailchris helpful post, ty sir

Type of outbound you should do depending on the size of your TAM: 1/ <10,000 Contacts At this size TAM, automated outbound doesn’t really make much sense. At a TAM this small you’re likely either targeting a hyper-niche industry or enterprise, where in both cases you're fighting tooth & nail to capture as much of that market as possible, as your available buyers are quite limited. This is where we want to take an ABM approach - lead with sales assets & hyper-personalized, manual outreach across email, calling, and LinkedIn (or other social media). We are purely maximizing for very high % conversion rates, not volume. Retargeting each lead with ads makes a lot of sense to supplement with manual outreach, the goal is to become inescapable to your entire limited TAM and become the eventual “go-to” for the solution you offer for said market. 2/ 10,000 - 100,000 Contacts This is the base TAM size where automated outbound can make sense. Here we can comfortably send 10k-100k automated emails/month to our full TAM, while keeping our outreach very personalized and relevant. Tools like Clay enable hyper-relevance at scale via custom data extraction from their numerous tool integrations. We can scrape data that can be leveraged for personalizing our copy further or to segment our list depending on different signals. At this scale, using these tools to hyper-personalize can make sense since its not such high volume to where credit costs aren’t such a budget sink, but of course still run the ROI and test whether scraping certain data makes sense or not. 3/ 100,000+ Contacts This is where high volume outbound becomes a priority. With a large available TAM, you are actively leaving 100s of thousands of dollars on the table by not running outbound. At this TAM size, it's going to be about maximizing volume, strong deliverability systems, developing market segments, a lot of rapid message testing, and a reliable sales process. Here we don’t need to go crazy with Clay and try to do a ton of personalization, really we just want to put 90% of our focus in deliverability, offer, and sales systems for capturing interested leads. We want to create a lot of messaging variants not only to uncover winning messaging at scale faster, but to also avoid copy fatigue at this volume. We typically opt-in for offer focused, short & punchy messaging. We’ll scrape large lists, but will be sure to segment them to keep campaigns as relevant as possible at scale. Then it’s just a matter of ensuring SDRs are on top of replying to leads and booking calls.

@coldemailchris Course

I just filmed a free 2-hour course covering EVERYTHING I know about how to book meetings with cold email in 2026. What I cover in-depth in this video: > Research & Develop w/ AI > ICP Modeling > TAM Mapping > Offer Creation > List Building > Cold Email Messaging > Campaign Optimization > Reply Management > Lead Nurture > Sales Process Everything we actively implement in the same outbound system our team at @pipeline_tech_ has used to generate $70M+ in pipeline across 100+ B2B companies. If you want to generate consistent and predictable pipeline through cold email, this is quite literally the only cold email tutorial you'll ever need to watch. 👉 Comment “Course” and I’ll DM you the video. [Must be following to receive]

@jonaswillett1 @Tinder bullish on IRL

The IRL connection economy is a $400B+ market. And companies are racing to own it. In the last 6 months, $800M+ in capital was deployed on "IRL" bets. @Tinder invested $60M into a new Events feature for connecting matches in-person. They're pivoting to IRL and offering experiences such as speakeasies, raves, and pottery classes. @222place: raised a $10.1M Series A to curate blind social experiences for Gen Z. Personality-matched groups sent to hyperlocal nightlife events. @JagermeisterUSA launched BestNightsVC - the only venture fund in the world dedicated solely to nightlife and IRL connection. 16 portfolio companies across 4 continents. @timeleft: dinner with 5 strangers, every Wednesday. €18M ARR. 6,500 dinners/week across 200+ cities. Dion: members-only social app where the first move is buying someone a real drink, redeemed IRL. 10K members, 30K+ on the waitlist founded by @revekkapal. Pie: Bonobos founder @dunn built an IRL friendship app. $24M raised. 130K+ MAU. @weroad_official: group trips for 20-30 year olds who don't know each other beforehand. $150M valuation. Matchbox: is an algorithm-powered matching platform for IRL events and has powered over 100,000 connections. founded by @liamjmcgregor (prev @MarriagePact) New dating apps like Known @Celesteamadon, Cerca @MylesCerca, and Ditto @AllenWangzian are aiming to improve connection amongst young people. Billion-dollar companies are paying $$$ for community and events leads: - @AnthropicAI: Marketing Events Manager ($255k) - @tryramp: Community Manager ($223k) - @tryramp: Events & Culture Manager ($181k) - @duolingo: Senior Community Manager ($193k) - @NotionHQ: Community Programs Lead Everyone knows the more time we spend online, the more valuable real-life connection becomes. The question isn't whether IRL wins. It's who facilitates it best.