Food Addiction Solutions

Sugar might be the hardest addiction to break in human history. Not because of the neurochemistry, though that's formidable. Because it is everywhere, at every waking moment, at every social occasion, in every petrol station, every meeting room, every hospital waiting area. Because it is advertised constantly, on every screen you own, by spokespeople selected specifically to make it seem joyful. Because when you stop, the people around you who haven't stopped take it personally. "Just one piece." "You're being so strict." "It's a celebration." "Life's too short." The cigarette smoker who quits is applauded. The sugar addict who quits is quietly pressured back in, at every meal, by people who need the group to keep eating what the group is eating. Heroin doesn't have a birthday cake. Heroin doesn't get its own aisle in every supermarket with a two-for-one sticker. Heroin isn't described as a treat you deserve.