Anthony Cantelmo

New Data: Here’s what you need to change in your B2C SEO strategy for 2024 We have a database of over 1 million websites where we have analytical data. And we track over 7 billion keywords between Ubersuggest and Answer the Public. For B2C sites, we have noticed some new trends that will affect how you should adjust your SEO strategy. Trend #1: Keywords with “best” or “top” are converting higher than ever even though they aren’t driving much more traffic. You’ve seen those listicles… you know the web pages that list the best toaster ovens or top 10 e-bikes? Here’s how much more they are converting compared to before. Trend #2: Pages with 151 or more reviews generate much more organic traffic. Now this doesn’t mean you need 151 or more reviews to get organic traffic or generate sales. But we did see pages that had 151 plus reviews of their products generate substantially more SEO traffic. Encourage reviews. It really does help. Especially if the reviews are good. Trend #3: Having your product listed on Amazon creates more website sales. A lot of people hate Amazon. They say they charge too high of fees. But what people forget about is all the money Amazon spent on marketing to help generate those sales for you. Now when we looked at what happened to websites that never had their products listed on Amazon and then they listed them… their website sales did drop at the beginning. In which people purchased on Amazon as it was more convenient for them. But over time, their website sales and Amazon sales grew. People found out about the product through Amazon and a percentage of them purchased on the website due to a promo or by being involved in that business’s community (social media or blog). Check out the data: If you have a product, consider listing it on all marketplaces… eBay, Walmart, Amazon, and anywhere else your customers may be. It will help grow your brand and overall sales. Trend 4: Ultra long-tail keywords are driving the largest chunk of sales. When you look at a website’s traffic it typically comes from long-tail keywords. But most of these keywords tend to be 3, 4, or even 5 words in length. We are seeing a new trend, where keywords that are 7 or more words in length are starting to make up a big chunk of the conversions and revenue. They typically don’t drive the most traffic, but revenue tends to be much higher. Just look at the data from 2022 versus 2023. Start targeting longer tail keywords. You can find a lot of them using tools like Answer The Public and Ubersuggest.

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