Futian Finds

I walk the Yiwu markets in China every day, finding products and filming the real factories behind them. Importers get burned because they buy from photos. I exist so you can see before you pay. Follow along. I’ll show you what this market really looks like.

@Rj_Lopez_ @X Most sellers build for growth. Very few build for survivability. The second one is what keeps you in business.

Hey @X A new week begins - more building, shipping and figuring things out as I go. Looking to #connect with people who get the journey: • Solo founders & indie hackers • Frontend & backend devs • SaaS & AI builders • AI-assisted creators • Full-stack & DevOps • Designers & no-code makers • Freelancers & consultants • Anyone building something real Solo founder from Illinois, turning an idea into a product, one commit at a time. What are you building this week? Drop it below 👇 let's connect 🤝

@Rambler_Amz Most sellers build for growth. Very few build for survivability. The second one is what keeps you in business.

Most Amazon sellers think suspensions happen to bad sellers. They don't. They happen to good sellers who scaled their revenue and never scaled their account. A $100K seller and an $8M seller can have the exact same account health setup: zero monitoring, no compliance layer, no protocol. Just hoping nothing goes wrong. Amazon doesn't care how much you're making. It cares whether your account holds up under scrutiny. One borderline performance metric. One unresolved policy warning. That's it. Not a crime. Just a gap in the foundation. Monitoring running 24/7. Policy warnings cleared in 72 hours or at least worked upon. Compliance audits before Amazon asks. Reinstatement plan built before it's ever needed. That's the system. The businesses I've seen go from $300K to $3M without ever losing a day of selling aren't lucky. They just built the foundation first.

@RoyInProgress The follower count is the outcome. The habit of showing up every day is the asset.

900 followers. Pretty wild that so many people are following the journey. Excited to launch X Reach Lab this week and connect with more great builders. We’re just getting started 🚀

@ecommilan SOPs are what turn experience into an asset. Otherwise every new employee starts from zero

One of the most things in the brand I sold wasn't the P&L. It was the folder of SOPs. The exact answer to what we do when a container is delayed, when a creator goes off-brief, when refunds spike on one SKU...

@egorkabantsov Building AI-powered sourcing for global buyers while sharing the process in public. More systems, fewer expensive sourcing mistakes.

I’d like to connect with more people who are building, creating, and learning in public. • Founders • Developers • Solopreneurs • Freelancers • People building tools, systems, or digital products If that’s you, let’s connect :)

@Sharad_024 Building AI for sourcing, not content. Helping global buyers find reliable suppliers in China and avoid expensive mistakes.

Hey founders ! Looking to connect with people building in: 🍽️ SaaS 🚀 Tech 📲 Automation 🧠 AI tools 📱 Product Development 🔥 Web APP 💻 Devs Drop what you're working on during this new week👇

@ecomneph The product, the ads, and the team can all be replaced. The founder’s ability to keep solving problems every day is the real asset.

day 257 in ecom. the wheels are kind of falling off rn between 2 of my main ads getting rejected out of nowhere & my video editors being dumber than patrick star. fired one & might fire another tonight depending on something. then that leaves me left with 1. my product also needs to be improved there’s a better version out there that i need to switch to. imma figure it all out though. it’s supposed to be hard

@JamesAuble We’re building AI for sourcing, not content. Helping businesses find reliable suppliers in China instead of wasting months on the wrong ones.

Builders. Founders. Post your work 👇 🚀 SaaS 📱 Apps 🤖 AI tools 🛠️ Dev tools 🎨 Design resources 📚 Courses 🧩 Plugins 🌐 Marketplaces 💡 Side projects Drop your link below. I’ll check them out and feature a few on DealMyApp.

@TheoClarkePPC The goal isn’t to build a business that depends on you. It’s to build one that still works when you’re offline.

In December 2025, my ecom brand did $312,000 in a single month and I barely opened my laptop. I was in the UK visiting family for three weeks. That screenshot is real but it is not the story. Here is the road that led to it.

@Seanfrank Adding AI to a weak product won’t save it. A product people already want will find a monetization model sooner or later.

Trying to find an ai angle AND a glp-1 angle AND a subscription angle for your product all at once

@foxtomb232 Building an AI-powered sourcing platform for global buyers. Finding products is easy. Finding suppliers you can trust at scale is the real challenge.

I wanna connect with solo founders. what are you building right now?

I'm in Yiwu, China — the city that makes most of the "stuff" you own. So I started a series: I walk up to a booth, ask the real price, and show you the gap against Amazon. This one's $11 a unit. 20 pieces = $220. A whole inventory for the price of a flight change. Part 1. Want the full product list from this run? Comment 👇

@ecomsamguy Starting small matters. Reinvesting matters. But choosing the right supplier early can save years of expensive mistakes.

Started selling on Etsy with £80 and a phone camera. Made £600 in month one. Reinvested everything. Month 6: £4,200. Hired a part-time packer. Month 12: quit my job. The formula hasn't changed. Start small. Move fast. Reinvest hard.

75,000 booths. One market. Yiwu Futian Market is so big that if you spent 1 minute per booth, 8 hours a day, you'd need 5+ months to see everything. Most importers see zero of them. They buy from whoever answers first on Alibaba. I walk these halls every day. That's the edge.

@jonahhodges_ The biggest moat isn't the product. It's the relationship behind the product. Anyone can find a factory. Very few can build a partnership that survives scale.

2010: scanning products around my parents' house. 2012: textbook flipping at college. 2015: retail arbitrage in Target. 2018: wholesale reselling — buy low from distributors, sell on Amazon. 2022: started buying inventory directly from brands and operating their channel. 15 years on Amazon. Tried every model. Watched most of them get gutted by either Amazon policy or seller saturation. Brand-direct is the one that survived because it's the hardest to commoditize. You can't scrape your way to a brand relationship. You have to earn it over months. That barrier is what makes it defensible. Same reason it's not the model most Twitter sellers teach — it's slow, capital-heavy, and unsexy. It's also the one that still works in 2026.

@i_mika_el Building from zero with experience is different from building from zero without experience. The numbers reset. The lessons don't.

Dad of two. AI Engineering Lead. 10 years building businesses. Then 10 years shipping software for unicorns. Now I am back to 0, building my product in public. The goal is simple. Own my time, stop selling it to a 9-5. Sharing all of it. The validation, mistakes, wins, flops, the real numbers. No VC. No shortcuts.

@ecomsamguy Most brands think retention starts after delivery. In reality, it starts the moment the customer opens the box. Packaging, product quality, and consistency do more for LTV than another email sequence.

Your post-purchase experience is a goldmine you're ignoring. Order confirmation email: upsell. Delivery notification: review request. 7 days later: complementary product offer. Most sellers stop at the sale. The smart ones build a machine that runs after it.

@foxtomb232 Building AI that helps businesses trust suppliers before they trust invoices. Sourcing is easy. Reducing sourcing risk is the real product.

Founders and SaaS Builders, What are you building? Drop below 👇

@IricMidel We're building AI for sourcing, not content. Finding suppliers is easy. Finding reliable ones at scale is the real problem.

As an agency owner, I want to connect with more Founders Indie hackers Developers Vibe coders AI enthusiasts UI designers Digital Marketers If you’re someone building with AI right now, drop it in the comments.👇

@Seanfrank The bigger the brand gets, the less it's about finding products and the more it's about building systems that don't break under scale.

Most people can make a million dollars off of Ecom. Literally most people have it in them. You reading this can click buttons your way to 1 million liquid in a bank account. A few people can take home 10 million off of brands. Out of 2 dozen brands, 1-2 founders will do it. The very best, the 1% operators, will pull in 100 million into their pocket from running a brand. 1% might be too high. 1 out of 200 maybe. Basically no one will earn a billion dollars off of consumer. It’s truly 1/1000 or 1/5000 or 1/10,000. — All of this is over the lifetime of running a brand. In their pocket, after taxes. Can make anyone a millionaire. Will not make you a billionaire. This is entrepreneur blue collar work. If you want to be Elon musk, go solve a problem no one else can. Here we are slinging gummies off of 5 reasons why landing pages and hacking away for a slightly lower CPM Different game, different outcomes.