
Been thinking about this a LOT lately. Having used zoominfo, clay and all the other GTM tools - only to learn that none of them help. Zero.
Think about it. What difference does it make if I looked at a product on G2 and you happen to know all about me “Customer 360” - there’s zero chance you’re getting me on the phone to chat and 100% chance I’m reporting your email as spam.
The only real GTM is building an audience on platforms like X and letting customer come to you.
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