Ilona Goldmane 🦊

My dream and mission is to create web designs for canine-focused companies that convert so businesses thrive, pet parents solve their problems, pets feel loved & live better lives, and shelter dogs finally find their forever HOME 🏡🐾 #GoldManeDesign 🦊💚

@lukmanAufbau Exactly - “Stop trying to sell. Start trying to actually help.” That’s one of the best one-sentence summaries of Godin I’ve seen. Thank you, Lukman! 🦊 💚

@GoldManeDesign Stop trying to sell. Start trying to actually help.

"Marketing is not about selling. It’s about building relationships." ~ Seth Godin This is Marketing The best marketing doesn’t feel like marketing at all. What’s one relationship you’ve built through your work? 🦊 💚

@DTProcessX I love how cleanly you put it. That’s exactly what Godin keeps coming back to. Thanks for this! 🦊 💚

@GoldManeDesign Trust is the real currency

Mos, this is beautifully said - "marketing works when it creates trust and connection, not just transactions" is the perfect summary of Godin's whole philosophy and the philosophy of any a responsible creator. And you're living it: consistent, helpful content that solves real problems is exactly how trust grows naturally with readers and followers. Thank you for this reflection - it’s inspiring to see it in action! 🦊 💚

@GoldManeDesign Spot on, Ilona. Marketing works when it creates trust and connection, not just transactions. One relationship I’ve built is with readers and followers. Through consistent, helpful content that genuinely solves problems, trust grows naturally.

@FAgbodeka Exactly - trust is the real currency in marketing. Pitches might get a quick sale, but trust turns one-time buyers into lifelong advocates. Thanks for this spot-on addition, it captures the essence perfectly!

@GoldManeDesign Exactly. Trust drives long-term growth, not pitches.

@SagoLabsVC That’s a beautiful example - turning a lead into a real friend and sharing ideas instead of invoices is exactly what Godin means by relationship-first marketing. Love this shift! Thanks for sharing!

@GoldManeDesign Turned a lead into a friend. Now we share ideas, not invoices.

@JayNaiduX Spot on - starting marketing-driven feels productive at first (trends, hacks, new logo), but the market is the real teacher. Many realize this only after wasting time on the wrong things. Thanks for nailing the lesson, Jay! 🦊 💚

@GoldManeDesign I think most people start marketing-driven… and only later realize the market was the real teacher.

Do you know the difference between being marketing-driven and market-driven? Which camp are you in? 🤔 Seth Godin explains it this way: “When you’re marketing-driven, you’re focused on the latest Facebook data hacks, the design of your new logo, and your Canadian pricing model. On the other hand, when you’re market-driven, you think a lot about the hopes and dreams of your customers and their friends. You listen to their frustrations and invest in changing the culture.” Marketing isn’t selling. It’s the generous act of helping someone solve a problem and become who they seek to become. 🦊 💚

That's a great point - marketing-driven can feel exciting with all the trends to test, but as you said, trends fade fast. When the business is built on them, it fades too. Godin pushes for market-driven (deeper connection to real people/problems) precisely to build something lasting. Thanks for the sharp insight and the heart, Samuel! 🦊 💚

@GoldManeDesign Being marketing-driven gives you the opportunity to test every trends out there But you know what? Trends do fade away Do what happens then to you business? It'd surely fade away Nice extraction from the book ♥️

@SreeramG Exactly - step 5 is the silent killer. Most people show up for weeks or months, but the ones who matter show up for years. Thanks for nailing the hard truth, Sreeram! 🦊 💚

@GoldManeDesign Most people skip the hard part; showing up long enough to matter.

Which marketing step do you overlook? 🤔 Here are Godin’s 5 top marketing steps (simplified): 1. Invent a thing worth making, with a story worth telling, and a contribution worth talking about 2. Design and build it in a way that a few people will benefit from and care about 3. Tell a story that matches the built-in narrative and dreams of the smallest viable market 4. Spread the word 5. Show up - regularly, consistently, and generously, for years and years - to organize and lead and build confidence in the change you seek to make What’s one step you tend to skip? 🦊 💚

That's a powerful shift - the fear of "someone stealing it" keeps so many people in hiding, but Godin flips it: spreading the word early actually protects and shapes the idea better because you get feedback from real people who care. Thanks for sharing your journey from paranoia to openness - it's inspiring and spot-on with the book! 🦊 💚

@GoldManeDesign Definitely "Spread the word" I used to be paranoid about sharing what I was building, afraid someone would steal it. Now I realize it’s not about secrecy, it’s about how you, as a developer, approach and shape your project.

@alexcloudstar Haha, all of them trip me up at times! 😅 But step 5 (show up consistently for years) is the one that feels hardest - it's easy to start strong, but the long grind is where most drop off. What about you, Alex? Which step feels like the biggest hurdle right now? 🦊 💚

@GoldManeDesign Damn, Godin’s steps are gold. Which one trips you up most?? 🤔

"None this is perfect" = all 5 steps are the problem? Thank you for your honest take - it’s so relatable! Most of us overlook at least one (or all) at some point. The good news is Godin’s list isn’t a checklist to feel bad about - it’s a reminder to start small, focus on the people who care, and keep showing up. 🦊 💚

@GoldManeDesign None this is perfect

Exactly - finding the right clients first is key. Godin emphasizes that the people who truly get your work become your best salespeople: they spread the word, refer others, and turn into advocates because it aligns with their identity and values. Thanks for this spot-on addition, Haseeb! 🦊 💚

@GoldManeDesign Finding the right clients that matter comes first they're the ones who will l refer your product to others

Built a product and trying to find clients? 🛑 You’re doing it backwards. “It doesn’t make any sense to make a key and then run around looking for a lock to open.” ~ Seth Godin What do you usually start with - building the product or understanding who it’s for? 🦊 💚

@VisionaryMrktg You're right, Chris - when the core (product, audience, story) is solid, marketing starts to flow naturally. Grateful for the encouragement too! 🦊 💚

@GoldManeDesign marketing is so important having all these points optimized the marketing part would take care by itself 👏

@Tochukwu2001 One of the best books on marketing. Enjoy your reading! 🦊 💚

@GoldManeDesign You just reminded me to read the book again.

@denny49048 Thank you for believing in me and my mission, Denny! Means a lot! 🦊 💚

@GoldManeDesign Trillionaire mindset, keep going, you'll soon get there.

My dream and mission is to create web designs for canine-focused companies that convert so businesses thrive, pet parents solve their problems, pets feel loved & live better lives, and shelter dogs finally find their forever HOME 🏡🐾 #GoldManeDesign 🦊💚

@wisewuds Spot on - that's the exact order Godin pushes for: identify audience + pain points first, find/build the solution to fit, test it, then share consistently. It really cuts out so much wasted time chasing the wrong people. Thanks for nailing the sequence! 🦊 💚

@GoldManeDesign Identify your audience and their pain points, search for the solution, test it, and share. That’s the order to follow; so you won’t waste time searching for who your product is for.

@hemuuuu04 Spot on - step 5 is where most people drop off, but it's the one that actually builds momentum over time. Consistency compounds even when it feels invisible. Thanks for highlighting this! 🦊 💚

@GoldManeDesign Most skip step 5: showing up consistently. That’s where momentum is actually built.