Ilona Goldmane 🦊

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Ilona Goldmane 🦊

Ilona Goldmane 🦊

@GoldManeDesign

MA philologist → frontend dev | Learning UI/UX & marketing to make pet sites convert. Curating tips for pixels that click & profits that woof 🐶 AI explorer 🤖

Katılım Şubat 2021
599 Takip Edilen1.1K Takipçiler
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
My dream and mission is to create web designs for canine-focused companies that convert so businesses thrive, pet parents solve their problems, pets feel loved & live better lives, and shelter dogs finally find their forever HOME 🏡🐾 #GoldManeDesign 🦊💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
@lukmanAufbau Exactly - “Stop trying to sell. Start trying to actually help.” That’s one of the best one-sentence summaries of Godin I’ve seen. Thank you, Lukman! 🦊 💚
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Ilona Goldmane 🦊 retweetledi
Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
"Marketing is not about selling. It’s about building relationships." ~ Seth Godin This is Marketing The best marketing doesn’t feel like marketing at all. What’s one relationship you’ve built through your work? 🦊 💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
@DTProcessX I love how cleanly you put it. That’s exactly what Godin keeps coming back to. Thanks for this! 🦊 💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
Mos, this is beautifully said - "marketing works when it creates trust and connection, not just transactions" is the perfect summary of Godin's whole philosophy and the philosophy of any a responsible creator. And you're living it: consistent, helpful content that solves real problems is exactly how trust grows naturally with readers and followers. Thank you for this reflection - it’s inspiring to see it in action! 🦊 💚
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Mos Kerry Clement
Mos Kerry Clement@MosClement·
@GoldManeDesign Spot on, Ilona. Marketing works when it creates trust and connection, not just transactions. One relationship I’ve built is with readers and followers. Through consistent, helpful content that genuinely solves problems, trust grows naturally.
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
@FAgbodeka Exactly - trust is the real currency in marketing. Pitches might get a quick sale, but trust turns one-time buyers into lifelong advocates. Thanks for this spot-on addition, it captures the essence perfectly!
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
@SagoLabsVC That’s a beautiful example - turning a lead into a real friend and sharing ideas instead of invoices is exactly what Godin means by relationship-first marketing. Love this shift! Thanks for sharing!
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
@JayNaiduX Spot on - starting marketing-driven feels productive at first (trends, hacks, new logo), but the market is the real teacher. Many realize this only after wasting time on the wrong things. Thanks for nailing the lesson, Jay! 🦊 💚
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Jay Naidu
Jay Naidu@JayNaiduX·
@GoldManeDesign I think most people start marketing-driven… and only later realize the market was the real teacher.
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
Do you know the difference between being marketing-driven and market-driven? Which camp are you in? 🤔 Seth Godin explains it this way: “When you’re marketing-driven, you’re focused on the latest Facebook data hacks, the design of your new logo, and your Canadian pricing model. On the other hand, when you’re market-driven, you think a lot about the hopes and dreams of your customers and their friends. You listen to their frustrations and invest in changing the culture.” Marketing isn’t selling. It’s the generous act of helping someone solve a problem and become who they seek to become. 🦊 💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
That's a great point - marketing-driven can feel exciting with all the trends to test, but as you said, trends fade fast. When the business is built on them, it fades too. Godin pushes for market-driven (deeper connection to real people/problems) precisely to build something lasting. Thanks for the sharp insight and the heart, Samuel! 🦊 💚
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Ayeni Samuel Oluwakorede
Ayeni Samuel Oluwakorede@Ayenisamuel001·
@GoldManeDesign Being marketing-driven gives you the opportunity to test every trends out there But you know what? Trends do fade away Do what happens then to you business? It'd surely fade away Nice extraction from the book ♥️
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
@SreeramG Exactly - step 5 is the silent killer. Most people show up for weeks or months, but the ones who matter show up for years. Thanks for nailing the hard truth, Sreeram! 🦊 💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
Which marketing step do you overlook? 🤔 Here are Godin’s 5 top marketing steps (simplified): 1. Invent a thing worth making, with a story worth telling, and a contribution worth talking about 2. Design and build it in a way that a few people will benefit from and care about 3. Tell a story that matches the built-in narrative and dreams of the smallest viable market 4. Spread the word 5. Show up - regularly, consistently, and generously, for years and years - to organize and lead and build confidence in the change you seek to make What’s one step you tend to skip? 🦊 💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
That's a powerful shift - the fear of "someone stealing it" keeps so many people in hiding, but Godin flips it: spreading the word early actually protects and shapes the idea better because you get feedback from real people who care. Thanks for sharing your journey from paranoia to openness - it's inspiring and spot-on with the book! 🦊 💚
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Actlysis
Actlysis@actlysis·
@GoldManeDesign Definitely "Spread the word" I used to be paranoid about sharing what I was building, afraid someone would steal it. Now I realize it’s not about secrecy, it’s about how you, as a developer, approach and shape your project.
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
@alexcloudstar Haha, all of them trip me up at times! 😅 But step 5 (show up consistently for years) is the one that feels hardest - it's easy to start strong, but the long grind is where most drop off. What about you, Alex? Which step feels like the biggest hurdle right now? 🦊 💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
"None this is perfect" = all 5 steps are the problem? Thank you for your honest take - it’s so relatable! Most of us overlook at least one (or all) at some point. The good news is Godin’s list isn’t a checklist to feel bad about - it’s a reminder to start small, focus on the people who care, and keep showing up. 🦊 💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
Exactly - finding the right clients first is key. Godin emphasizes that the people who truly get your work become your best salespeople: they spread the word, refer others, and turn into advocates because it aligns with their identity and values. Thanks for this spot-on addition, Haseeb! 🦊 💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
Built a product and trying to find clients? 🛑 You’re doing it backwards. “It doesn’t make any sense to make a key and then run around looking for a lock to open.” ~ Seth Godin What do you usually start with - building the product or understanding who it’s for? 🦊 💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
@VisionaryMrktg You're right, Chris - when the core (product, audience, story) is solid, marketing starts to flow naturally. Grateful for the encouragement too! 🦊 💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
My dream and mission is to create web designs for canine-focused companies that convert so businesses thrive, pet parents solve their problems, pets feel loved & live better lives, and shelter dogs finally find their forever HOME 🏡🐾 #GoldManeDesign 🦊💚
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
@wisewuds Spot on - that's the exact order Godin pushes for: identify audience + pain points first, find/build the solution to fit, test it, then share consistently. It really cuts out so much wasted time chasing the wrong people. Thanks for nailing the sequence! 🦊 💚
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Wisewords
Wisewords@wisewuds·
@GoldManeDesign Identify your audience and their pain points, search for the solution, test it, and share. That’s the order to follow; so you won’t waste time searching for who your product is for.
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Ilona Goldmane 🦊
Ilona Goldmane 🦊@GoldManeDesign·
@hemuuuu04 Spot on - step 5 is where most people drop off, but it's the one that actually builds momentum over time. Consistency compounds even when it feels invisible. Thanks for highlighting this! 🦊 💚
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Hemuu
Hemuu@hemuuuu04·
@GoldManeDesign Most skip step 5: showing up consistently. That’s where momentum is actually built.
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