Goldbug

We’ve launched our first-ever report - HURRAH! - showing the power of turning customers into case studies for the press. It makes fascinating reading for brands looking for powerful ways to connect with their audience AND increase their buying appeal. prweek.com/article/179087…

As most of you know, I struggled with my mental health following my apraxia diagnosis. I kept it to myself for a long time but opening up to friends and family really helped. @MBVansUK research found that van drivers are spending an average of 25 hours alone each week, leading to nine in 10 experiencing loneliness. I’ve teamed up with them to launch Vantasy Football, a five-a-side football tournament exclusively for van drivers to get together and talk - hosted by me at the iconic St George’s Park. If you want to sign up, form your five-a-side team and head to mbvans.co.uk/vantasyfootball. AD

PRWeek UK Top 150 2024: Internal comms table #pr #comms @MediaZooLDN @DefinitionGroup @90TEN_Comms @GoldbugAgency @TeamFarner @MHPC @TeamspiritGroup @WyattIntl@Citypress @broadcastrevo@nobraineragency@apcoworldwide buff.ly/4aeBt16

Ben and Ash are all of us reacting to the #Oscars today 😂 #Oscars2024

A quick favour. The NTA short-lists have just been announced and I'm chuffed to be up in two categories nationaltvawards.com/vote The competition's very stiff, so if you fancy giving me a vote on pages 5 & 6 that'd be very kind (& do click through to the end or it won't count) PS Huge thanks to all who voted in the long list to get me here PPS A win would be a strong message to broadcasters about the importance of money help on TV right now

Younger people ‘more likely to buy products after press case study’ #pr #comms @GoldbugAgency @OpiniumResearch bit.ly/3OBycPi

Great write up for us in today’s @prweekuknews - thanks to @John_Harring

Increase brand loyalty + propensity to buy - 60% of under 35s have bought a product purely because it was recommended by a case study in the press.

We’ve launched our first-ever report - HURRAH! - showing the power of turning customers into case studies for the press. It makes fascinating reading for brands looking for powerful ways to connect with their audience AND increase their buying appeal. prweek.com/article/179087…

Forge deeper emotional connections with your audience - they want to feel an emotional connection with a brand BEFORE buying its products. 54% of under-35s surveyed want that to be the case, versus the 34% average.

Place them across trusted, earned media - 43% of UK consumers rate news brands like the Guardian, Telegraph, Times, the BBC and Sky News as the most trusted source of information

Put case studies in the middle of your comms strategy - 83% of younger people say they feel warmer about a brand when they see a person they can relate to talk favourably about it in the media.

Do journalists make good PR people? On this week's PRmoment podcast we ask Lara Gould! Lara used to work at The Mail On Sunday and the Sunday Mirror. In 2014 she left journalism for PR and set up @GoldbugAgency in 2016. Listen here: buff.ly/35NaGy0 @laragouldilocks #PR

Some numbers from lil’ old Goldbug from the PR Week Top 150: No.3 (in the PR Week rankings for internal comms in the UK). No.73 (in the consumer PR table). No. 7 (newest agencies) and 1 (number of mics dropped) #Top150 #PrWeek

Cracked screen? We’re coming to the rescue this summer with our nationwide superfast in-store repair service. A smashed screen says more about the owner than just being clumsy. Through the art of Crackology, we have set out to decipher what your cracked screen says about you 🧵

...and bronze for ‘Find the Fake’ which helped parents and children develop skills to spot fake news stories #Goldbug #agencylife #publicrelations #brand #PRagency #PRlife #Marketing #Communications

About last night…our first awards ceremony in two years and we only went and scooped two gongs with Internet Matters at the #CEAwards 🏆🏆 We went home with silver for our ‘Stay Switched On’ campaign which encouraged parents to stay alert to their children’s online safety...

...and bronze for ‘Find the Fake’ which helped parents and children develop skills to spot fake news stories.

Who the hell made international Gin and Tonic day on a Tuesday?! #GinAndTonicDay

Last week World Sight Day got us thinking... so we’re encouraging everyone at Goldbug to follow the 20, 20, 20 rule. Take a screen break for at least 20 seconds, every 20 minutes and to look at least 20 feet away from where you're standing 🤓 #worldsightday

Bond. But on a budget. Our latest piece of activity for value communications provider @Plusnet . Think scratchcards instead of casinos. If you Dr No, you know. You know? See the story here: mirror.co.uk/money/i-spent-…