
Arnout Hellemans
48.5K posts

Arnout Hellemans
@hellemans
Online Strategy Consultant with a focus on #SEO, #SEA, #CRO, furthermore into #gadgets, #Android mobile phones and (offline) cooking. Online since 1992...


I try to avoid being a doomer, but I do feel immense pressure to have my product conform to the new way of working in a way I haven’t felt before. Organic traffic is no longer a distribution strategy, customers don’t want to login anymore, you need to have a CLI/MCP or customers will go elsewhere, our AI features need to be updated weekly and one-shot the most random requests… Your company is at risk if you don’t move fast enough. I’m embracing it but I understand why people are anxious. It’s never ending.







Today at @yoast we’re shipping something I've actually wanted to see on the web for some time (even before working at Yoast) and am now honored to be part of the team to bring this to the masses... Built in collaboration with the Open Source and NLWeb team at @Microsoft lead by @rv_guha (co-creator of schema.org, RSS, RDF and other web standards) - we're introducing the Schema Aggregation feature: a "schemamap" endpoint that outputs your site's entire structured data map in one place. Under the hood, we now provide a standardised, deduplicated map of your entities via a single endpoint. An agent no longer needs to crawl all individual pages to understand its meaning but can now ingest an entire entity map with ease. A few details to note about the endpoint: - It's is cacheable with sub‑100ms responses - It respects existing privacy and indexing settings - It aggregates all indexable content without navigation noise - It merges duplicate entities so your "Author X" or "Article Y" exist as a single node instead of being re‑discovered on every URL. - If you're using one of our paid plugins that extends schema even more (such as Yoast WooCommerce SEO adds product schema) this will be populated within the endpoint too - If you already extend Yoast’s Schema API, or use partners like events or recipe plugins, their entities are pulled into the same map automatically. For me, this is one of the first major ways the agentic web can ingest a site at scale, and with much more efficiency and context. It has also been so much fun to work with this alongside the team at Yoast, particularly the genius mind of @schlessera. Lastly, we have also launched a schema visualisation tool to view how everything is output. You can enable this feature today with the free version of Yoast SEO.















This week, Anthropic delivered a master class in arrogance and betrayal as well as a textbook case of how not to do business with the United States Government or the Pentagon. Our position has never wavered and will never waver: the Department of War must have full, unrestricted access to Anthropic’s models for every LAWFUL purpose in defense of the Republic. Instead, @AnthropicAI and its CEO @DarioAmodei, have chosen duplicity. Cloaked in the sanctimonious rhetoric of “effective altruism,” they have attempted to strong-arm the United States military into submission - a cowardly act of corporate virtue-signaling that places Silicon Valley ideology above American lives. The Terms of Service of Anthropic’s defective altruism will never outweigh the safety, the readiness, or the lives of American troops on the battlefield. Their true objective is unmistakable: to seize veto power over the operational decisions of the United States military. That is unacceptable. As President Trump stated on Truth Social, the Commander-in-Chief and the American people alone will determine the destiny of our armed forces, not unelected tech executives. Anthropic’s stance is fundamentally incompatible with American principles. Their relationship with the United States Armed Forces and the Federal Government has therefore been permanently altered. In conjunction with the President's directive for the Federal Government to cease all use of Anthropic's technology, I am directing the Department of War to designate Anthropic a Supply-Chain Risk to National Security. Effective immediately, no contractor, supplier, or partner that does business with the United States military may conduct any commercial activity with Anthropic. Anthropic will continue to provide the Department of War its services for a period of no more than six months to allow for a seamless transition to a better and more patriotic service. America’s warfighters will never be held hostage by the ideological whims of Big Tech. This decision is final.




This week, Anthropic delivered a master class in arrogance and betrayal as well as a textbook case of how not to do business with the United States Government or the Pentagon. Our position has never wavered and will never waver: the Department of War must have full, unrestricted access to Anthropic’s models for every LAWFUL purpose in defense of the Republic. Instead, @AnthropicAI and its CEO @DarioAmodei, have chosen duplicity. Cloaked in the sanctimonious rhetoric of “effective altruism,” they have attempted to strong-arm the United States military into submission - a cowardly act of corporate virtue-signaling that places Silicon Valley ideology above American lives. The Terms of Service of Anthropic’s defective altruism will never outweigh the safety, the readiness, or the lives of American troops on the battlefield. Their true objective is unmistakable: to seize veto power over the operational decisions of the United States military. That is unacceptable. As President Trump stated on Truth Social, the Commander-in-Chief and the American people alone will determine the destiny of our armed forces, not unelected tech executives. Anthropic’s stance is fundamentally incompatible with American principles. Their relationship with the United States Armed Forces and the Federal Government has therefore been permanently altered. In conjunction with the President's directive for the Federal Government to cease all use of Anthropic's technology, I am directing the Department of War to designate Anthropic a Supply-Chain Risk to National Security. Effective immediately, no contractor, supplier, or partner that does business with the United States military may conduct any commercial activity with Anthropic. Anthropic will continue to provide the Department of War its services for a period of no more than six months to allow for a seamless transition to a better and more patriotic service. America’s warfighters will never be held hostage by the ideological whims of Big Tech. This decision is final.


