The Bootcamp

Reputation is your biggest lever. It’s the story that’s in the room before you are. The Bootcamp is where you build your story.

Being highly technical could take you 80% of the way. The remaining 20% is comms. Building a business is fundraising, hiring, media, internal comms - you need a vision, a plan, and yes, skills for all of it. The Bootcamp gets you there. Last chance to sign up.

Founder's in Public: A Play-By-Play Analysis with @0xDannyHype @kapuster @bogwitch @ashnichrist x.com/i/broadcasts/1…

Founder comms is 100x more important now vs 20 years ago, and the trend will only intensify. Social media put a premium on accumulating attention. AI is putting a premium on being human. As a founder, you need both. Tomorrow we're looking at some of the biggest players in the space deliver their viral moments - and we talk about what worked, what didn't. And most importantly, what can be learned.

The best tech, the best design and the best marketing won't save you if you don't have your story straight. Learn to articulate @HypeBootcamp

"Good work does speak for itself." "Build it and they will come" Both true. It's just the work speaks for itself to few who come.

In case you missed it! Catch up! This broadcast is full of PR gems! And you have till EOD on Friday, March 13th, to apply for a scholarship to participate in @HypeBootcamp with 80% discount!

Founder Led Comms 101 with @Kapuster @HypeBootcamp x.com/i/broadcasts/1…

The Bootcamp Broadcast: PR 101 with @bogwitch and @emmaontheblock x.com/i/broadcasts/1…

Whether you're "camp Roy" or "camp boomer" There's no denying storytelling and founder storytelling in particular has an outsized impact. Send us your questions about PR and founder comms and join the broadcasts on Wednesday and Thursday!

@HeyYoGB @Kapuster Can't help on the in n out front We can tell you a story though

@Kapuster @HypeBootcamp i want in n out now and i live in nyc the pain

Getting into the burger game. @HypeBootcamp - March 24th.

You do things because you love or hate them not because it's the most efficient infrastructure layer Thank you @AndreaKovacic

@emmaontheblock Come over!

@HypeBootcamp i want the burger with the fries, please

You gotta eat your burger. Metaphorical one. You have to represent your company. It's one of the few things that, as a founder or a CEO, you cannot delegate, because your presence is what makes it. Because if you don't want to eat your burger, why would anyone?

Being successful and famous doesn't fix the fear of public speaking. Prep and practice do. Spring cohort kicks off March 10. You can still apply for the scholarship.

Our own Anastasia Lowenthal @bogwitch with her favorite question "why?" on stage at @EthereumDenver . She will get you to your core.

Need the training but don't have the $$? We got you! Apply for a scholarship by February 27th docs.google.com/forms/d/e/1FAI…

What You Get ​​ ✅4 Weeks of Workshops and 1:1 sessions ✅​​​A locked narrative framework ​​✅​Confidence under pressure ​​ ✅​A recorded narrative interview ​ ✅​Clips

Reputation is your biggest lever. It’s the story that’s in the room before you are. The Bootcamp is where you build your story.

Building in public is the easiest way to create content consistently. It’s also the scariest. Because when you’re building, it’s messy. It’s very not perfect and by definition not ready. But that is exactly the point. It’s showing the process and taking people on a journey with you. As we develop @HypeBootcamp, @hypepartners is conducting research on personal branding. It’s a 3D look at the state of founder-led comms. I’ve been reaching out and interviewing VCs, founders, and marketers/comms people. But I want to talk to more people! DM me if you have takes you’d like to share, or just comment below. The research will be published, and we'd love to quote you. Thanks to @eunika_sot for the reminder that we’re all building in public!