Sasha Barrie

In a world where everything is automated and generated, what stands out is authentic presence. Show up. Sign up for the @HypeBootcamp

@GweiIntern Exactly. Never too early and better later than never.

@Kapuster never a wrong time either

I hate to break it to you, it will not get "lighter" in a couple of months. If your business is gaining traction, if you’re getting ready to launch or raise, it will only get busier. Dedicating time to comms is like having a kid. It’s never a good time. You just do it.

@danfaggella @asdchicken why thank you kind sir! fascinating stuff. will be digging in.

@Kapuster @asdchicken yes ma'am danfaggella.com/the-transhuman…

im not religious but jesus christ @danfaggella's thesis is playing out faster and faster every day thought i'd land somewhere in between lotus/world for a bit but maybe being a world eater will be easier than i thought (for now)

@Kapuster If Sasha approves gotta be a good one

A client asked me to help with their GTM this week. I asked if I could be brutally honest first. They said yes. So here's what I told them: "You don't have a marketing problem yet, but a user acquisition one. Spending on marketing right now would just hide it". When you are building a serious product for sophisticated users, they won't come from vaporware campaigns but from unscalable grinding combined with compelling messaging. You go out there, spend time in the trenches, find the people you are going after, walk them through the product, and collect feedback. That's how you validate who the user actually is, which workflows resonate, and what messaging converts. · be in the conversations your users are already having · ask everyone you know for warm intros into the right private groups, then be genuinely useful there · find your target personas onchain, link wallets to profiles, and reach out What burns the budget at this stage: · quest and badge campaigns · reward programs launched too early · broad KOL deals with anyone who'll take the cash These will get you irrelevant impressions and farmers who vanish when incentives dry up. After my blunt sermon, now they trust us even more. Sometimes we are in difficult situations, but clients will always value honesty, especially if that means putting at risk your own income. I hope my boss ain't reading this.

@KobeissiLetter boomers don't have babies

What is happening here? The US birthrate is now down -30% since pre-2008 levels while financial wealth is at record highs. Why? Because only asset owners are able to afford this economy. As shown in our below analysis, this crisis accelerated in both 2008 and 2020. And, with every recession and every round of inflationary economic stimulus, the crisis simply accelerates even further. Now, we are seeing the biggest divergence between the S&P 500 and the US birth rate in history. The result? Tons of young Americans simply cannot afford to have kids in another sign of the "K-Shaped" economy. The US is facing a massive demographic crisis.

@signulll What a timeline to live in.

does this mean openai will announce a partnership with islam?

@signulll I’d say it’s rather sad

it’s laughable how much venture capital goes into pure nonsense.

@bogwitch @HypeBootcamp VC, angel, journalist, or this extraordinary engineer that you've been trying to get to join your team - you gotta get them invested and it doesn't happen by "heads down building" it happens by articulating a vision

it’s all fun and games until you’re standing in front of a VC trying to sell them on your product. at @HypeBootcamp we build your story alongside your product so when you’re ready to talk, all your messaging is already there. DM me for more info on how to get people to care

@WenPoolParty @HypeBootcamp as long as you behave in the pool

@Kapuster @HypeBootcamp Thinking of messing around and building in public….

You start by joining the Summer Cohort of the @HypeBootcamp. Applications open this week! Stay tuned.

Babe wake up @HypeBootcamp is back! Cohort 1 was a blast. Cohort 2 will be even more hands-on, more in-depth, and more engaging. You know, your work will not "speak for itself," you are its voice. Hop on that early bird action while it lasts.

@ashleymayer That second part 👆 Everyone wants everything on autopilot. AI only added to that notion. The awakening is always rude…

The difference between working with a great or mediocre PR agency/consultant is the difference between this being one of the best investments you’ve ever made for your startup or a huge waste of money and time. Nuance: your participation in the process can make or break the outcome.

@punk9059 You missed the #blessed CT doesn’t know how to react.

GPT 3. In case you forgot how it felt.

@bogwitch Probably works.

I just know those gals were tootin and hollerin

@Angello3400PRMR some staffer. no more than that

@Kapuster maybe maybe

Will they find anything?

@Kapuster “this isn’t my first rodeo” ok sir do you wanna make it your last tho

POV your client leaks their own news, cannibalizes the announcement, and comes to you begging for help with the reporter they screwed over