John Steinert

Amazing examples of B2B tech marketing and sales excellence including lots of folks in the #marketingops #salesops and #salesenablement spaces using data and much more to drive alignment, great content, engagement, message relevance, productivity &, of course, big revenue gains

We're excited to announce our 2021 North American Archer Award winners! These folks are innovative #marketing and #sales leaders driving incredible outcomes for their business with #IntentData. Winners and details here 👇 bit.ly/3DHhHLN

Good piece of content here on #Data and #Content from a diverse group of practitioners in the space

@rstone57 Even better on a plane with strangers in your row! A must-have family experience.😂

You haven’t really lived until your child projectile vomits while you’re out to dinner 😳

Leads can't tell you if there's an actual opportunity present -- buying group visibility from intent data can ... Stop chasing leads, start looking for opps -- 3 Reasons Lead Scoring Is Failing Marketers buff.ly/3dYnYcy #ABM #Sales #Marketing # @TFlaherty

According to @Gartner_inc, 80% of buyers are overwhelmed by the amount of #content available today. As #sales reps, it's important to help buyers understand what they need throughout the buying journey. Enter #IntentData. bit.ly/3a6uZG6 via @8freeda8, @OnePageCRM

"If your #personas are dated, your #content will be too — causing you to miss actual buyers."

💭 How strong are your personalization strategies? Join @SamanthaStone of The #Marketing Advisory Network and @TechTargetCMO as they discuss how #marketers can drive greater engagement. 📈 Sign up now 👉 bit.ly/3699Sk4 #B2Bmarketing #sales

According to the @CMOCouncil, 70% of marketing leaders plan to invest more in #martech in 2021. Here are the top areas of planned investment:

Tapping into Real Buyer Activity and Behavior to Drive Better #B2BMarketing and Sales Results in 2021 bit.ly/2Lg8AfR by @techtarget

Even the best sales reps can't win a deal they aren’t aware of! A move to digital can be an advantage for #sales organizations that know how to translate digital interactions into signals. via @smarrs88 forrester.smh.re/31

TechTarget was named to @Forbes' top 100 list of America’s best small-cap companies, due to its strength in all categories. bit.ly/3iZZ8tb -126% YoY return -11% YoY & 40% 5-year revenue growth -10% YoY growth in RoE -169% 5-year growth in RoE

A little tech humor from New Yorker caption contest #cloud ⁦@NewYorker⁩

Lots of #intent signals ≠ lots of value. Why content is essential fuel for #IntentData: bit.ly/38CmcuB via @TechTargetCMO #MarTech #SalesTech #B2Bmarketing #B2Bsales

Why Inside Sales Reps Love Priority Engine via @TechTarget buff.ly/33TvFuS

Go-to-markets have been digitally transformed from the lack of face-to-face options. Yet, for a lot of #B2B teams, #sales quotas have stayed roughly the same. Sounds like a real need for the promise of #ABM. bit.ly/3neDD8I

Help us give a BIG round of applause to the winners of our 2020 North American #ArcherAwards🏹! 👏 👏👏 We're honored to recognize this select group of innovative #marketing and #sales leaders paving the way in our industry. bit.ly/36Ehuvn

.@malachiii of @forrester and @TechTargetCMO cover the 3 barriers standing in your way to more #ABM #revenue. Watch now 👉 bit.ly/3nNVd46 #B2Bmarketing #B2Bsales

Good one for managers: “Failure rarely offers useful lessons. New research shows learning fast — through empowered teams, clear hypotheses, and adept questioning — leads to better innovation.” buff.ly/36jJYuk @mitsmr