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Full interview with Jacob Horne (@js_horne): Jacob is co-founder and CEO of @zora, a platform that allows the tokenization of media. Jacob started his career at Coinbase where he was a product lead and helped create USDC. Five years ago, he left to wade deeper into the waters of internet and crypto-native coordination and creativity and co-founded Zora. His central interest is how people coordinate together using the internet—the includes currencies, markets, ownership, art, speculation, and memes. We discuss how memes and symbols enable coordination, "the Meme and the Memo," words, money, and laws, Zora's premise built on Stewart Brand's "information wants to be free but it also wants to be expensive," a case for markets around attention, the new version of Zora and "a coin for every piece of content," speculation vs. gambling, token-powered brands, Ethereum and Solana, Coinbase and USDC, and a wide-ranging personal section that showcases why Jacob is so generative. The parting prompt I hope this conversation leaves all of us with is this: while information is ~free today (and also abundant, infinite), it is also quite expensive to consume in terms of time. We ought to think carefully about what content we spend our precious time consuming and rewarding. Timestamps 3:03 - Obsession with Memes: How do you get people to organize? 8:46 - The Meme and the Memo via @balajis 11:32 - Three Fundamental Questions: Words, Money, Laws 12:39 - The Midwit Meme and other Favorites 15:55 - What makes media and information valuable? 19:26 - Zora, Tokenized Media, and Information wants to be Free *and* Expensive 22:53 - Provenance 28:30 - Why Do We Want Markets for Attention? 37:08 - A coin for every piece of content: prediction markets on attention 42:49 - Investing in People or “Creator” / “Social” Tokens 44:14 - Not fighting internet gravity: NFTs, “utility,” 1 of 1s, and skeuomorphic ideas along the way 47:52 - Speaking to potential concerns and incentivizing more durable and useful information 52:23 - Speculation vs. Gambling: positive sum vs. zero-sum 56:00 - AI: Market Data as an input for Models 58:56 - Speculating on how a future of AI and attention markets will be good for creatives 1:04:50 - Small market cap content can still be meaningful 1:08:11 - Crypto-optimism and regulation 1:13:52 - Saint Fame, Nouns, and Ideas for Future Token-Coordinated Orgs 1:22:32 - Reflecting on “Hyperstructures” 1:28:55 - Jacob's shift toward market-oriented thinking for solving coordination problems 1:30:40 - Ethereum, Solana, and Blockchain Competition 1:36:23 - The Coinbase Internship that Never Ended 1:40:49 - Starting USDC 1:49:14 - Bloomberg Terminal's Design 1:50:09 - Bezos and adoption of technology 1:52:47 - Tokenized Identity 1:55:41 - @matdryhurst and @hollyherndon and Bridging Art and Technology 1:58:43 - What idea has the world not come around on yet? 2:00:12 - What are the aesthetics of Jacob's AI model? 2:04:20 - The FAFO Zone and Local Maximums 2:11:03 - The alternate reality where Jacob didn't discover Bitcoin 2:14:54 - Cultural and Artistic Inspirations 2:17:55 - Patronus Problems 2:20:44 - Australians and Americans 2:23:42 - Jacob's Favorite Ideas 2:28:27 - Lessons for Jacob's kids about creativity @DialecticPod is available on all platforms below as well

OverProtocol: Who is eligible for the airdrop? @overprotocol/1dfaa5d3460c" target="_blank" rel="nofollow noopener">medium.com/@overprotocol/…