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Our new Head of Sales Development has one job: don't embarrass us. Here's an inside look at how we're building @Clay's first ever SDR team: You might be thinking, "Wait, what's up with that? I thought Clay was making it so there would never be SDRs ever again?" Wrong. So, I sat down with Rob Cook to walk through how we're re-thinking the SDR role in the age of AI. We get into: - What Clay-powered SDRs actually do all day - The two types of salespeople we're hiring and why the goal is to turn them into one - Our key success metrics for the ClayDR team (it's not just pipeline) - When to go bespoke vs. scale: How we decide between 10 custom touches for always-on accounts and many-to-one plays for awareness - Why "don't embarrass us" is actually the most important charter and what that means for how our SDRs engage with prospects Plus, much, much more. In the end, Rob shares why it bothers him so much when folks say they feel badly for SDRs and "how hard the job is." And why our #1 goal is to bring the joy back to business development. Watch below 👇












