Jacob Davies

@blairadowler #mktg475 Based on the trends social media is going now, I think that eventually every company will be involved in SMM. The reason because companies are starting to realize how personable you can make ads on social media. It will also save them time and money.

#MKTG475 Spring '23-1 Q6⃣: It's our last Twitter discussion!🤯🙁 We've talked about current social trends, mishaps, etc. Now, let's think about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🌐🕹

@BraydenHornsby @blairadowler Elon never ceases to amaze me with how clever he and his team are together. I did see the post and liked it because of how different it was. If I didn't know who created the post, my first guess would have been Elon, haha. #mktg475

#MKTG475 Spring '23-1 Q5⃣: Let's talk content! Share a piece of organic social media content a brand has recently posted that you found refreshing or moving. Where did they post? How did you engage with the content (like, comment, share)? Why did this post catch your eye?👀🎆

@JacobRHogan @blairadowler @MdMotivator This guy is great. He makes people's days, weeks, and even years. He is the most genuine person on social media and I like how he motivates his followers to do what he is doing. He teaches you to bring love back into the world. #mktg475

@blairadowler #MKTG475 There is a guy on Instagram with the @mdmotivator. He created his own brand giving back to people. He posts on Instagram changing peoples lives with giving them $1000, setting up a GoFundMe or even giving them tickets to the Super Bowl. I always like the posts.

@blairadowler One piece of moving content I always see is @vicblends on Instagram. He goes up to people and asks them if they would like free haircuts, he motivates them throughout the video by asking about them and what they want to do in life. It caught my eye bc he is so genuine #mktg475

@JuliannaKline01 @blairadowler @Gymshark I agree. @gymshark has a lot going for them, but if they were to include a wider ranged of target audience towards all body types, they would be much more successful as a company and on social media. #mktg475

@blairadowler #mktg475 @Gymshark is a brand that can sometimes miss the mark when it comes to social media. They have been the topic of negative discussion many of times because of the lack of body-inclusivity they feature. They could extend their audience if they were more inclusive.

#MKTG475 Spring '23-1 Q4⃣: Like all of us, brands (even top brands) can make mistakes, miss the mark or fail. As we form strategies & campaigns, we may think, 'what if this fails?' What brand/company do you think misses the mark with social media? Why? What should it change?⚠️🙈

@BraydenHornsby @blairadowler I like how you chose Powerade. They are a company everyone knows about, yet I never see commercials about them. They are like Gatorade's little brother. #mktg475

@blairadowler @RobinhoodApp Robinhood needs to do a better job of clearly stating its motives and beliefs and not go back on its word. #mktg475

@blairadowler I think @RobinhoodApp misses the mark because of their scandal with limiting the average investor. They made a tweet before the super bowl stating that everyone is an investor, yet they wouldn't allow the average investor to buy for a certain period of time. #mktg475

@jamieshunnarah @blairadowler I like the live stream idea because questions would be answered in real time. Anther pro to this is they now have content from the live stream so they can make more clips of it and post it to other social media platforms. #mktg475

@blairadowler #MKTG475 I feel like live-streaming will be a popular way to campaign. You can live stream on almost any platform now. For marketers they can show behind-the-scenes footage, host Q&As, and more which can help to build relationships with customers and reach prospects in a new way.

#MKTG475 Spring '23-1 Q3⃣: Campaign planning time is almost here! What current social media marketing trends do you hope to incorporate into a campaign for your client? Why do these trends resonate with social media users, specifically your client's target audience?🎥📸🖥️

@DevinR0902 @blairadowler Using trending sounds is such a great way to get more engagement with your consumers. I was also thinking using the right hashtags would help bring in more views and interaction as well.

@blairadowler #MKTG475 I would be sure to use trending sounds on TikTok and to use Reels on Instagram rather than photos. Trending sounds and reels reach larger audiences and have higher engagement rates. This will help reach more people in the target market.

@blairadowler #mktg475 Over the recent years, studies have shown that the attention span of people has dramatically decreased. That being said, companies that have been focusing on short ad clips have been more successful. TikTok is the best example of how short clips can hook you.

@thekennyprice @blairadowler @barstoolsports Barstool is a great company to look at. Just over the past 7 years barstool has grown tremendously on social media and continues to get attention because of its creative and controversial takes. #mktg475

#MKTG475 Spring '23-1 Q2⃣: We're talking brands and strategies this week. What brand do you think has the best or most effective social media strategy? Why? What platforms do they use? Why do they work? People (influencers, reality stars, etc.) can also have personal brands!🤳💁‍♀️

@AgugliaHanna @blairadowler @Wendys I would agree with this haha. Wendy's is very creative on social media and get attention from people who do not even purchase fast food, they look at it because they are good at trolling. #mktg475

@blairadowler I believe @Wendys has the best social media strategy! Their Twitter in particular has gotten a lot of attention over the years for their snarky comments toward other fast food chains, memes, and their frequent posting. This creates brand awareness & personification. #MKTG475

@blairadowler #mktg475 I think @gopro has the best social media strategy because of how they have their very own customers promote their product for them. It is a very unique technique that I have seen another company use before.

Based on our chapter on the target audience and buying persona, Youtube is adding the attribute to use location tagging. Learn how location tagging can help content creators below! socialmediatoday.com/news/youtube-t…

@paytonnhauck #MKTG475 This app sounds awesome. I was doing a little digging and found that you make anonymous posts. I think when you post anonymously you can be a little more real with how you talk. Because it is anonymous I think good and bad can come from it.

@blairadowler #mktg475 I use social media to be informed and entertained, whichever I am in the mood for. My favorite social media platform would be Youtube. I do not post anything on Youtube, so I would call myself a scroller.

Super excited to launch our new Twitter chat! Let's get started, #MKTG475 Spring 2023 - Session 1!🐦🗣 Q1: Why do you personally use social media? Which platform is your favorite? What type of content do you post - original or shared? Or are you more of a social scroller?📱📢