Jacob R

For the last 1.5 years, we've been secretly building the tool of my dreams. 👋Introducing Botsi: AI Pricing Models for your subscription app We built Botsi to optimize the #1 lever to grow your app: Pricing Finally, we’re ready to share it with the world. 🌎 How does it work? ➡️ It’s pretty simple. Add a few API calls to your app. ➡️ A custom AI model gets trained. ➡️ It connects with your existing tech stack. ➡️ Botsi tells you which paywall or price to show. ➡️ Revenue goes up. The secret is that there is no single right price for everyone. Botsi builds and trains a custom model on your app's contextual, behavioral, and subscription conversion data. Then, your AI model will tell you which paywall to show to which user to optimize LTV. You can use Botsi with whatever you're using today, so it's very fast to get started. We'll work with you to figure out the right data to send into the model and continually iterate and retrain on new data and price points. ❤️This has been a labor of love over the last year of building, testing, and improving. We appreciate everyone who has supported us so far to get here. We're onboarding new apps as fast as we can. Save your spot in line, and we'll reach out to schedule a call and chat!

- Apple: podcasts.apple.com/us/podcast/pri… - Spotify: open.spotify.com/show/7tHjaiGT7… - Youtube: youtu.be/1PIpl1oA7Ek

Mojo tested a 100% price increase. New revenue went up. They didn't ship it. Here's why: seven-day cancellation rates spiked. Their 13-month projection showed it would have destroyed long-term revenue. The 50% increase held up instead, and they rolled it out across the US, Germany, France, and Spain. Mchal Parizek ran these tests at Mojo. On the Price Power Podcast, he walked through exactly how they evaluate price tests without waiting a year for renewal data. A few things that stuck with me: 📆 20-30% of subscription cancellations happen in the first 7 days. That's enough to project renewal rates for the full year. 🍏 Apple sets regional prices using exchange rates only. No purchasing power. Mojo re-priced their top 5 markets individually and saw immediate gains. 🤑 Three-day free trials converted as well as seven-day trials. Shorter payback, same results. 🙈 Hiding the monthly plan behind a "view all plans" screen pushed yearly share from 60% to 80%.

@apppromotion Thanks for sharing!!

Get featured by the App Store: retention.blog/p/get-featured… (by @JacobRushfinn)

Too many teams A/B test everything. That's a mistake. If you're not able to A/B test everything, you have to hold your product to a higher standard It makes you not accountable. You're more thoughtful and careful about what you release The exception: features that you think could have an impact on monetization.

Spotify: open.spotify.com/show/7tHjaiGT7… Apple: podcasts.apple.com/podcast/price-… Youtube: youtu.be/U3EpIZZo70Y What she'd do differently: 📜 Validate demand with a slide deck before touching the product 🤩 Look for "hell yes" reactions at every slide before building anything 🤑 Separate features users value from features users will actually pay for 🧠 Talk to people who don't use any mental health product and find out why 📢 Choose first users for feedback quality, not install volume Thank you, Sasha!!

I met Aliaksandra Lamachenka 3 years ago when her app idea was just that... an idea She worked two, sometimes three jobs at once to make enough money to bootstrap her app Taking a leap of faith and betting on yourself is terrifying But I was so excited to see when she finally launched Anticipate last year! 💙 Sasha was the latest guest on the Price Power Podcast, and we talk through the real hard facts of launching an app yourself. If you're an app founder, or thinking about launching an app, you'll love this episode. (YouTube, Spotify and Apple links below 👇)

@jacobrodri_ It seems like this is part of the strategy of @boardyai

what do you think would be the best way to monetize this app? take a cut from every deal? subscriptions?

Spotify: open.spotify.com/show/7tHjaiGT7… Apple: podcasts.apple.com/podcast/price-… YouTube: youtu.be/mLzmrxLn_eQ

One mispronounced word generated 350 million views. The creator said “Swipewipe” wrong. The brand almost rejected the ad. They kept it. Boom. 350M views. In UGC, happy accidents beat perfect scripts. Can AI create a happy accident? Not quite yet. @xav2B is Co-Founder & CEO of Ramdam, which produces 10,000+ UGC ads per month across TikTok and Meta. In this episode, he breaks down how to create breakout creative hits, and why AI can scale ads, but it can’t create magic. (P.S. The link to the 350M ad for Swipewipe is in the show notes.)

AI broke the all-you-can-eat subscription economic model The zero-marginal-cost era is over, usage is no longer “free” to scale Subs x AI × Hybrid Monetization: revenuecat.com/blog/growth/ai…

Reading @JacobRushfinn's top 25 retention/activation tips and realizing how much low-hanging fruit I'm ignoring. Going to implement 10 of these this month and share results. First up: a second offer for users who skip the paywall. Let's see what actually works vs what sounds good!

I had no idea one AI photo app could make this much money. Remini is #45 in the App Store, but is doing $6-7M a month for the last year! HubX's AI Video? Launched 2 years ago. $1.8M last month. Pose launched 12 months ago and just did $2.2M in 30 days. Here's what they have in common: 🏂 Onboarding: AI apps don't need long flows. Get users to value fast. Ask 1-2 simple questions like "What brings you here?" then immediately show them exactly that. 🧱 Paywall: All of them heavily use weekly plans. One tactic I liked: a "trial enabled" toggle animation right before the paywall to prime users. 🫰 Pricing: None of these apps push credits too hard. Short trials (3 days) or cheap intro offers ($0.99-$4.99) work better. 🧠 Psychological Tactics: Labor illusion—loading screens saying "personalizing your experience" increase perceived value. Social proof like "millions of people use this." And personalized paywall images based on onboarding selections. 👋 I break down every app screen-by-screen at Retention.Blog ➡️

Spotify: open.spotify.com/show/7tHjaiGT7… Youtube: youtu.be/T_4tnO3lDMg Apple: podcasts.apple.com/podcast/price-…

🔐 “Giving Meta less freedom can actually improve performance.” 🔥 “Creative is targeting whether you realize it or not” ⚠️ “Meta doesn’t optimize for business value. It optimizes for the cheapest event.” This week on the Price Power Podcast we go through real, actionable, and tactical tips for how you can improve your Meta performance w/ @marcusburke

@jeiting Law of shitty click throughs: andrewchen.com/the-law-of-shi…

The proliferation of UGC style AI stuff will just kill the channel right?

Here are the links to the episode: - Youtube: youtu.be/wQBxrVYGnwU - Spotify: open.spotify.com/show/7tHjaiGT7… - Apple: podcasts.apple.com/podcast/price-…

3x Exits. $100m+ in ad spend. Bumble, BetterMe, Zynga, Codeway, Lingokids, Mojo, ibotta, and more. @ShamanthRao is Founder & CEO of RocketShip HQ and the latest guest on the Price Power Podcast. 🤑 There is no 1 right payback period, it's a function of cash flow 🛑 Ads #1 job is to stop the scroll. They don't need to perfectly reflect the product 🦾 AI doesn't replace taste. It’s easier than ever to generate bad ads at scale. Get the full episode on Apple Podcasts, Spotify, and Youtube. 👇 👇 Just search for the one and only, "Price Power Podcast"

WTF is Activation? retention.blog/p/wtf-is-activ… (by @JacobRushfinn)

@Thomasbcn @m_katkoff @yodelmobile Don't worry, we have a guest blog post coming soon:

"Signal Engineering" everywhere 🏴󠁮󠁺󠁢󠁯󠁰󠁿 Latest mention from @m_katkoff , @yodelmobile, #fixmytracking, even people asking Grok what this is about