Jason Marder

@devinjacoviello @narrowd Yeeeesh

made with @narrowd and our friends at V.A.A. virgilabloh.com/aj1

the story of the Air Jordan 1. a new website for The Virgil Abloh Archive

Soulless branding may not be ugly. But it is forgettable. Healthcare has perfected forgettable. Thatch, however, is a different kind of healthcare company. One actually innovating structurally and technologically. Building a system that saves employers money while giving employees greater choice. Although this direction was scrapped, I thought it was clever. The mark, clearly a woven T shape. On-the-nose thatched. But also a metaphor for the idea that you stitch together your ideal healthcare across insurance plans and a curated marketplace. Technology holding human decisions together. This concept ditched the expected blues for a robust serif (the lovely Bradford from Lineto) over the usual geometric sans. Subversive for healthcare, but still inviting and trustworthy. Authentic, active lifestyle photography brings more of that human touch. The thatching motif gets remixed in ways that can lean expressive or structural depending on the application. Familiar enough to trust. Fresh enough to notice.

@adamho @fal @gorkem @burkaygur Some triple XL news! Congrats Adam!

It’s been a long time coming, but I’m excited to join @fal as the new Head of Design. I’ve been collaborating with @gorkem and @burkaygur on the fal brand closely over the past few years, so it all made (too) much sense to continue this journey on a more permanent basis (and they could pull me out of FT-retirement). Excited to explore the space of generative media and work alongside the brightest minds. As for the studio, I’ll be still taking on projects under my studio still but on a much much more limited basis. 😌

Design singularity is near

@joshpuckett Moroccan rugs

I’m trying to be more intentional this year with broader references outside of just software. February was a deep dive into the life and work of Virgil Abloh. What do you recommend for March?

@benjitaylor Bless you Benji

New in Readout: Assistant. Readout already scans your dev environment in the background. Now you can talk to it. Responses are almost instant, with rich content cards. It can also take actions, like cleaning up worktrees or fixing hygiene issues. → readout.org

@kevintwohy Shantell!! What a supergroup on this slide

I will share a version of it at some point soon, but this talk –– and specifically the existence of this photo, just brought one of The Greats into my orbit. Do your thing and the universe will knock.

A representation of quantum superposition...a particle exists in multiple states simultaneously

Took a lot of feeling like an idiot to get to this. Generative brand concept for a quantum computing company representing wave-particle duality... that light is a wave and a beam at once 🤯... a core principle underlying how quantum computers actually work. As I sat with the idea, beautiful images flooded my head. But when I started sketching things out I couldn't shake the feeling that a flat surface was holding me back. Shaders let me close the distance between the idea and the image in my head. I'm off the deep end now. A humble reminder that feeling like an idiot is almost always worth the payoff.

The problem is...now that I've built it I can't stop playing with it...

Greatness takes time. Time compounds ability. Ability compounds greatness.

Turn any subjective claim into an objective truth with facts. Facts give you credibility. Adjectives give you nothing.

@patrickc @patrickc are you open to sharing your approach to security?

I gave OpenClaw an export of my Apple Health data and asked it for some interesting analysis of heart rate vs travel data. It figured out that it could approximate my location from workout GPS annotations plus time zone stamps from other logged datapoints and then produced a bunch of interesting charts.

If you invest in quality, it always compounds. Quality isn't expensive. Cheap is expensive.

People are more starved for meaning than utility. Features don't inspire. Purpose does.

Algorithms make it more important to stand out. Blending in was never a strategy. Now it's suicide.

@jordanegstad Lord’s work

recent sidequest are.na/jordan-egstad/…

Pattern recognition can limit originality. It constrains how you see the world. First principles over pattern matching.

Appeal to the core human need. Not the feature. Not the benefit. The need beneath the need.

If you don't tell your story, someone else will tell it for you. And they'll get it wrong.