Jeff Lowenstein
170 posts
Jeff Lowenstein
@JeffLow791
That ecom CFO Guy | Free To Grow
Earth Katılım Mart 2009
1.3K Takip Edilen374 Takipçiler
I've used Claude Code to build 20+ projects in the last 6 months. Thousands of new users across them. And I've never written a single line of code.
I just dropped a 24-min video with my top 10 tips for non-developers — the exact playbook I use every day to run multiple AI agents that handle work that used to take me a full week.
This is the best beginner guide to learning and building with Claude Code out right now. Every tutorial I found assumes you're a developer. This one doesn't.
I cover everything from first install to running multi-agent workflows — with live demos and real examples for every single tip. How I set up new projects, how I got Claude to match my writing style, how I automate repeatable workflows with one command, and how I run multiple agents working on different tasks at the same time.
I also built a full resource repo to go alongside the video — curated video tutorials, the best skill libraries, plugin directories, MCP server guides, written docs, community links, and a starter CLAUDE.md template you can copy-paste into your first project today.
Comment "GUIDE" and I'll send you the full guide with everything you need to learn Claude Code!
(make sure we're connected so I can DM you)
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Are you coding & building internal tools? Starting a slack group for us to share notes and code with each other.
Talking to different people who are having success coding internally to make their teams more efficient and impactful.
Ideally we can create a github and trade code.
If you want to join comment below so I can msg you the slack invite. Brands only.
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@zachmstuck Don’t use any old CPA firm though. They don’t get ecommerce
Use a specialized firm that knows the space like Free To Grow CFO
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In 2025 you need to focus on the fundamentals to win in DTC.
Make products people actually want/need, ensure you have great margin and learn how to convince people to buy from you vs someone else.
People that sell generic products (gadgets, apparel, home goods, etc) that haven’t fundamentally changed their playbook from the early days are going out of business. If you don’t change when things are broken, nothing will happen.
Now…if want to build a $10M brand that produces $2M in ebitda which you can take $500k home after tax…
Here is the playbook:
- sell a product that *solves a problem*
- use bundles/offers that allow your AOV to be $100+ so you can set a baseline of a $50 nCPA ($2 CPC at 4% CVR) *even better if you can offer subscription vs relying on one time purchase (subscription AOV sweet spot in $40-70)
- 60%+ margin after the product is landed at customers door ($100 AOV, you want $60 left over for CAC/OPEX/Profit, this means with $40 you should include COGS, Fulfillment, Shipping)
- keep your product offering simple (keep skus limited as much as possible) and be really good at one thing to start, it makes finding winning angles/positioning on the marketing side much easier
- only study brands funnels who are bigger than you IF they have problem/solution products (studying 9 figure brands almost always doesn’t work, you need to study brands in the $20-$50M range because they’re fighting for their lives to make acquisition work as they push up more scale)
- spend money on hiring a good direct response copywritter (can write ads, landing pages, website copy, emails, etc) vs hiring anyone to help elevate your “brand”
- use offshore talent for building ad creative, this should be creative strategists, designers and editors (it will get you farther than you think while keeping costs low)
- learn how to run your own Facebook ads until you reach a few million in annual revenue - praying that some dipshit 20 year old will spend your money better than you in the early days is foolish (if your business is built on the back of Facebook ads, learn the fundamentals so you can learn how to hire help in the future and hold them to a standard)
- and finally for the love of God, please learn how to read financial statements — you need learn/know your numbers better than anyone else, hiring a good CPA firm (only a few thousand a month) to close your books monthly and report on month-over-month changes — you must learn how your cashflow works to grow an eCommerce business — you must know down to the cent how much your product actually costs to get to the customers door and what other costs happen that might be leaking cash (returns/exchanges/3PL fees/etc)
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Claude just became your personal automation engineer. (This will change how you build in n8n forever)
using n8n’s new MCP server, you can now describe a workflow in plain English…
and Claude builds + deploys the entire n8n workflow for you - automatically.
you can now:
- build full workflows in plain English
- deploy straight into your n8n instance (no JSON copy/paste)
- spin up custom agents for ads, inventory, email, Slack - whatever
- ship automations 10x faster, with 0 tech bottlenecks
this is like having a full-time backend engineer for $20/month
want the full Claude setup + install guide?
comment “AUTOMATE” + follow + repost and I’ll DM you everything (must be following so I can DM)
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@AndrewDurot @TaylorHoliday Sounds like they have the wrong finance team!
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" it's early BUT...CTC understands my finances better than my finance dept."
- Founder of a mural client in a zoom today.
Damm @TaylorHoliday that's quite the achievement in 1 month. Hope it pays off in actual $ but no doubt it will
Bravo 👏
(Also based on how Taylor operates, I have a feeling he watched Moneyball more than once)
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Introducing Shortcut — the first superhuman Excel agent.
Shortcut one-shots most knowledge work tasks on Excel.
It even scores >80% on Excel World Championship Cases in ~10 minutes. That's 10x faster than humans.
Our early preview is live. Just comment for an invite code.
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7 & 8-figure CEOs pay me $10,000+ to hire talent for them...
(And now I'm giving away my best stuff for free)
Every successful CEO has the same problem:
They spend 30+ hours hiring, only to end up with someone they fire 3 months later.
Ultimately costing them multiple thousands and killing their momentum.
I’ve helped 100+ companies recruit top 1% talent.
The kind of talent that drives results from day one.
And decided to document our ENTIRE hiring system into one notion document.
This guide includes:
→ What to look out for in candidates.
→ How to filter out the top 1% of talent.
→ How to onboard new hires to start delivering from day one.
& literally every single thing to do, day-by-day.
I can only share this for 48 hours.
Want the guide?
1. Connect with me
2. Comment "HIRE" below
I'll send it straight to your DMs.
P.S - Repost for priority!
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Jeff Lowenstein retweetledi
📈@JonAlbertBlair and @JeffLow791 broke down the typical evolution of eCommerce debt strategy:
Stage 1: Early Growth ($0-5M) MCAs & Revenue-based financing (Shopify Capital, Wayflyer)
Stage 2: Scaling Up ($5-10M) 'Buy Now, Pay Later' lines (Settle, Flexport Capital)
Stage 3: Growth Mode ($10M+) Non-bank Asset-Based Lines (Dwight Funding, SG Credit Partners)
Stage 4: Mature Operations ($25M+) Bank Lines of Credit
Key insight: Most founders jump stages or use the wrong debt type for their current phase
Result: Hundreds of thousands in unnecessary interest and fees.
Jon & Jeff's advice: "Match your debt maturity to your business cycle, and never use debt when unprofitable unless you have an equity cushion."
#eCommerce #FinaloopAcademy
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Class is in session!! Let’s go!!
🎓🎓
@FinaloopTeam @JonAlbertBlair
@Lioranpi @deancbrennan @TaylorHoliday
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Jeff Lowenstein retweetledi
Flying out to Austin this morning to the Finaloop Ecommerce Academy and can't believe I'm reading about our event in @usawirenews.
This is exactly what we hoped (but didn’t expect) would happen - people recognizing that something meaningful is being built here.
But honestly, the media coverage is just the cherry on top. What I'm most proud of is watching our team at Chew On This helping to execute something like this from scratch.
Planning a finance academy isn't like organizing a networking happy hour. You're coordinating workshop facilitators, balancing beginner and advanced content tracks, developing location and event logistics, and way more.
My team spent months thinking through every detail. How do you structure parallel sessions so people don't feel like they're missing out? What's the right flow between tactical workshops and strategic keynotes? How do you create genuine networking opportunities instead of awkward small talk?
The hardest part wasn't booking speakers - though getting @TaylorHoliday, @MehtabKarta, @JeffLow791, and operators like Dean Brennan in one room took some work. It was making sure we were creating an experience that actually moves the needle for founders who are juggling inventory decisions, cash flow management, and margin compression in real time.
100 founders. 6 workshops. One day that could change how someone thinks about their numbers forever.
Seeing it covered as "the first finance school built for DTC founders" reminds me why we do this work. There's real satisfaction in building something that didn't exist before, especially when other people start to notice.
The event kicks off in a few hours. Let's see what happens when the right people show up in the same room.
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RT @aaronrubin: Unless the government wins an emergency stay on appeal, CBP has to stop charging all reciprocal and fentanyl related tariff…
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Jeff Lowenstein retweetledi
10 days to go.
Finaloop Ecommerce Finance Academy is coming fast — and so is your chance to level up your finance game with top DTC founders, CFOs & operators.
Real strategy. Zero fluff.
🎟️ Free for qualified brands
🔗👇 finaloop.com/academy/events…
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This 👇
Steven Borrelli@stevenborrelli
Dear President Trump, @realDonaldTrump I am the founder of a clothing brand called CUTS. We are a bootstrapped business that has been around for eight years and are a true example of living the American dream. We’ve built this business to millions of dollars in revenue over the last eight years, had a tremendous amount of success, provided jobs to hundreds of people, and I believe I am an example of the prosperity possible in America. I voted for you in 2016, 2020, and 2024 because I believed in your vision for the country—and I still do. However, the recent tariff changes are happening too quickly. Removing 321 de minimis at the same time as increasing tariffs on China from 25% to 145% will be the death of thousands of eCommerce companies just like @cutsclothing . These are businesses that bootstrapped their way to success, created American jobs, and are now enjoying the fruits of their hard work in this country. I understand and support the goal of putting America first—we are fully aligned with that mission. But the way these changes have been handled creates tremendous uncertainty for brands like ours. By placing tariffs on Vietnam and other countries, and then changing them so quickly, we are left unsure of what to do. More importantly, we need time to adjust to new legislation. Regarding 321 de minimis, we were proud to use that exemption. In 2016, you mentioned using a “Hillary Clinton loophole” to lower taxes—and I respected that. That’s what a smart businessman does. Similarly, we used de minimis as a way to compete in a global market. Removing that, combined with the sudden implementation of heavy tariffs, would make our current margin structure unsustainable. My goal in writing this is not to oppose you, but to stand with you in your mission of making America great again. We want to protect American jobs and help bring manufacturing back. CUTS is ready to help lead that charge—but it cannot happen overnight. My request is that both the removal of 321 and the China tariff increases be delayed with enough time for U.S. companies to react—which, for production businesses, is at least 9 to 12 months. That time would allow us—and companies like us—to adjust, set up new manufacturing, and even pursue U.S. production that aligns with your vision. I humbly ask that you take this seriously. Every day this continues, more businesses will fail. Solving one issue but hurting the very people who voted for you is not the best outcome. Mr. President, we believe in you, and we know there are things you see that we cannot. I hope you take this into consideration—so together, we can make America great again. Respectfully, Steven Founder & CEO, CUTS Clothing
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My first company Ampush scaled paid social for Uber, Dollar Shave Club, Clash of Clans, and many other top B2C companies.
One secret we learned early? The marketing sprint.
I have an awesome Notion template for you to help you execute on priorities fast..
Comment “Sprint” and I’ll DM you!
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I'm hosting a private event for agency owners on April 9th at a loft in New York City.
I’ve got 20 extra tickets for my X fam. Comment below if you'd like an invite 👇
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I've realized most people still suck at prompting.
You have super intelligence at your fingertips, and still don't know how to talk to it.
So I prepared a guide on my Prompt Engineering best practices.
Like + Comment + Repost and I'll share the link.
(Must be following)
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@chaseheckendorn Don’t forget buying inventory and paying taxes can mean take home cash is less than the $100K
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I don't think it's common knowledge that most ecom brands Net-Profit is ~10%. I had no idea when I started. 10%!
1 Mil in Revenue = $100,000 take-home. Do you know how much logistical power & work goes into a 1M/year ecom brand?! Now imagine you have a co-founder. You guys are crushing it by ecom standards, but taking home 50K each. 😳
Let's say your AOV is $50, that's 20,000 orders/year! To make 50K with 1 co-founder!
Wild. Really Wild. I'm starting to learn that all the best ecom founders I know worked full time jobs or had other sources of income for a LOOOOONG time while getting off the ground.
The real payoff comes from growing your business from 1 Mil to 10+ Mil/year. 200,000 orders/year is a LOT. (this is 500+ orders/day).
This is not talked about enough in the Shopify, Agency, DTC, Meta Ads, Founder chatter on X. That's why I'm talking about it. There's 1000 easier ways to make 50K. You really have to love the grind to do this.
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I'm sure there's one more big eCommerce focused lender that is going to implode Ampla-style very soon. We've had ~4 companies reach out about this lender cutting limits recently. Then, another lender we know also mentioned they're seeing a lot of deal flow from said lender's customers.
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