Jeremy Ding

@codyplof Love it! Creators and content are the new oil for cpg

We just launched our biggest creator partnership to date. We're excited about it. It's done really well so far. A few of our big bets for this year and beyond are: - creator obsession - partnerships - In real life community activations - sampling - overall brand building Something that is definitely newer to us, and we're definitely late getting into, but the best place to start is today. We launched a product with a well-known creator last week. That has gone really well and will unfortunately be out of stock on a bunch of shades soon. We did an in-person event with her at, 8 months pregnant today at one of our stores. It was our first time ever hanging blister packs to sample. We had a bunch of blister packs and a bunch of agile trucks, plus some other out-of-home. It's all a big content play, but also building community and introing people to the brand and getting samples in as many people's hands as possible. We just bought a rivian and wrapped it for sampling events. Hoping to give away 7 figures in samples this year and next. We started with 1 but I’m gonna pull the trigger on a few more once we see signs of traction. We’re opening 12 stores this year and doubling down on IRL, community, and sampling. We have another brand partnership in a few weeks with a big IRL component as well. Excited to learn new things and keep pushing into building a brand, community, and meeting people IRL.

Hello from TikTok Shop Summit Day 2!

@ashley_wright @_phoenixha @jordantwestecom @stevenborrelli @tiktok_us Yes sir!

@_phoenixha @jordantwestecom @stevenborrelli @Jeremy_Ding23 @tiktok_us You there tomorrow?

TikTok Shop Summit Day 1. It’s like the early days of something as massive as Meta. Actually unreal and legendary If you don’t get it, wake up.

@_phoenixha @CommerceRound See you at the summit!

Going to TikTok HQ for Creator Summit then straight to Austin for @CommerceRound ❤️‍🔥 can’t wait to see everyon

Fuck it I'm going back to Opus

@JimmyFarley00 @benhbader Congrats!

Sold my biz last week and picked up a Black Badge Cullinan straight cash man 🤞 Thank you to everyone who helped me along the way to the point, huge appreciation post coming this week Also best believe that includes a “LLBB” plate on the way for @benhbader ❤️

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