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While on the discussion of social media trends, this article explains the concerning affects Facebook is facing as new platforms are making their way to the top. #mktg475 apple.news/AwKI89xlgQOice…

@AlexandraKomir @blairadowler I agree. With the rise of influencers across social media, the marketing game will continue to progress. The AI trend is definitely one to watch out for, considering the benefits for busy professionals #mktg475

#MKTG475 Spring '24-1 Q5⃣: Wow - it's our final ❌ discussion!🤯 We've talked about strategies, mishaps and great content. Now, let's chat about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

@mills_mckayla What caught my attention in this article is the evolution of personal shopping. It’s obvious that marketing trends are starting to rely on more innovative ways for customer experience via AI & chatbots 🫣 #mktg475

@blairadowler With the rise of AR/AI social media marketing will become extremely enhanced on various platforms. Video content will continue to dominate & Influencer marketing will become more prominent in the coming years #mktg475

On the topic of video marketing, coca-cola’s new partnership continues to keep innovation alive with the launch of their new product, exclusively sold on tiktok shop #mktg475 marketingdive.com/news/coca-cola…

@blairadowler Girl power! Kristin Juszczyk, wife of the 49ers fullback, was recognized for her custom fball fits after her jersey puffer jacket went viral on X, Insta, and TikTok. The story behind her creations are very moving & it creates a topic of conversation for sustainability !! #mktg475

#MKTG475 Spring '24-1 Q4⃣ : Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀

@JadePorter35295 I noticed Sza’s unique outfit and performance during this year’s Grammys. After learning she was advocating for planet health along with MasterCard, this makes it so much better! #mktg475

@MalloryYeater @blairadowler I love when brands play along with new trends! As an avid bachelor fan, you start to notice the marketing strategies quite often, and this was definitely a good one 👏🏼 #mktg475

@griffithbihun Google is always developing new & exciting features! I like the idea of topic groups because I find myself getting lost in all the tabs I have open at once. #mktg475

Google has introduced new generative AI features for Chrome, expanding wallpapers, adding a writing assistant, and suggesting topic groups for open tabs. These updates aim to enhance user experience and demonstrate a practical use of generative. Excited times ahead! #MKTG475

@annagathman @blairadowler To be honest, I haven’t been impressed with BeReal from the start. They lack more than just the social media aspect. I had the app for just about a month or two before deleting it #mktg475

@blairadowler #mktg475 ⚠️

#MKTG475 Spring '24-1 Q3⃣: Like us all, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, "What if this fails?" What brand/company do you feel misses the mark with social media? Why? What should it change? 📷⚠️❌

Celeb influencers are changing the game in the social media world & executives are starting to pay attention. This article explains ways companies can leverage their brand using social platforms #mktg475 5 Tips Leaders Can Learn From Celebrity Influencers apple.news/Aa9UxvTMUTZyze…

@blairadowler Remember going in Blockbuster to pick out movies to rent & buy? As technology moved to digital, many found it convenient to stay home & purchase online, resulting in a bankruptcy. Maybe Blockbuster should’ve pursued digital markets instead of passing up the opportunity #mktg475

@Eric_Borman3 It’s pretty evident that Prime had such a successful takeoff with two of the most recognized male influencers. With the collaboration of other athletes and influencers of the fitness industry, Prime will continue to catch the attention of younger generations. #mktg475

#MKTG475 Here’s an article on KSI and Logan Paul’s brand PRIME. The article goes into detail about how the famous YouTubers were able to take their prior fame/success and translate it through a product that they could sell and advertise on social media. 303.london/blog/inside-th…

@sarah_law6 @blairadowler Rhode is doing an amazing job with marketing new products. With Hailey Bieber’s influencing career, it is obvious that she can sell out products within days of being released! #mktg475

@blairadowler #mktg475

#MKTG475 Spring '24-1 Q2⃣: It's all about strategy this week. Tell us about a brand you think has a spot-on or overall effective social media strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. - also have personal brands!)🤳

While on the topic of social media strategy, brands debuting a Super Bowl campaign such as Drumstick & Coors Light have downplayed X as a form of content. This article explains what other social platforms are doing to revamp this opportunity. #mktg475 adage.com/article/specia…

@blairadowler Starbucks is killing the marketing game, adapting to new markets in each geographic location. While establishing the brand across socials, they have continuously gone viral with clever use of promotions such as bogo, bonus star, and red cup days. #mktg475

As technology advances in the social media world, it is important that we notice what algorithms are playing a role in what content we see & share. This article focuses on protecting yourself from these unwanted algorithms controlling your feed. #mktg475 apple.news/AnE9o7Q6oS5yzD…

@HarperJack15 @blairadowler Hi Harper! I love a good IG post for the mems! Facebook is also an underrated fav. I love keeping up with family and that is the main platform I can really do so! #mktg475

@blairadowler I use social media for different reasons depending on platforms! Instagram for life through pictures, facebook to life update, and tik tok for entertainment. Tik Tok is a favorite now for unwindinding. I'm an orginal poster on ig mostly for fun or memories with friends. #mktg475

It’s time to launch our social media discussion here on X, #MKTG475 Spring '24-1. Let’s get started!🗣️ Q1⃣: Why do you personally use social media? Which platform is your favorite? Why? What type of content do you post – original or shared? Or are you a social scroller?🤳

@mills_mckayla @blairadowler Hey McKayla! I also own up to using social media to keep up with friends & family. I try to stay away from TikTok because of the continuous scrolling, though 😜 #mktg475

@blairadowler Hi! I mostly use social media for entertainment and work. My top 2 favorites would be Instagram and TikTok. Instagram because I love seeing peoples lives through pictures. Tik tok because it’s an easy way to detach. My posts are always original content for friends! #mktg475

@blairadowler Hi Blair! I mainly use social media to unwind and connect with others. My favorite platform is IG because I can keep up with friends/family and learn useful information from reels. When I post content it’s usually for life updates, but I’d rather just scroll through! #mktg475