Eric Borman

#MKTG475 this was a very interesting and engaging article talking about the recent and future trends to come in the world of marketing. The use of AI and virtual chatbots will increase efficiency but lose the need of humans to feel connected. oppizi.com/post/marketing…

@katiepattrson #MKTG475 definitely agree that it gets a terrible reputation from some people but I also think that is because the people are just not educated enough on what it actually is and does. Very interesting to read this article and see the pros and cons!

This article shares the pros and cons of AI in social media marketing. AI tends to get a bad rep but you'd be surprised at how many ways it improves the social media experience. 🤖🤌🏼 #mktg475 marketingaiinstitute.com/blog/what-is-a…

@tesslee375 #MKTG475 this was a very interesting article! Staying innovative is so important for marketers because the industry is always changing and we have to tailor to the consumers needs in order to have success on a wide scale.

In 2024, social media marketers face AI-driven transformations, heightened privacy concerns, and the end of cookies. Navigating platform proliferation and staying innovative are current keys for success! #MKTG475 socialmediatoday.com/news/social-me…

@blairadowler #MKTG475 it is very interesting to take a look at the future. I think there will be another social media platform that blows up like TikTok and all the others have which will change the way we market. I also believe artificial intelligence will have a greater role in marketing.

#MKTG475 Spring '24-1 Q5⃣: Wow - it's our final ❌ discussion!🤯 We've talked about strategies, mishaps and great content. Now, let's chat about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

@tbhline Totally agree the pain from checking your bank account after shopping on temu is an unrivaled feeling #WVU389

personally, shopping on temu does NOT make me feel like a billionaire, instead it just reminds me how broke i am #SBLVIII #WVU389

@daniellecann02 @UberEats I chose this one as well! Was so funny to see them reunite for a national audience once again. Would’ve also liked to hear him yell lol #wvu389

My favorite commercial was the @UberEats one with Jennifer Aniston & David Schimmer. I love Friends, and it was great to see them together again. I would have loved it even more if David just yelled we were on a break after Jennifer said she did not remember him, lol. #wvu389

#WVU389 the Dunkin Super Bowl ad featured so many celebrities such as the great @TomBrady and @JLo and was very fun to watch #getmeacoffee @dunkindonuts

#WVU389 the Uber eats Super Bowl ad featuring Jennifer Aniston and David schwimmer was a friendly reunion that warmed the hearts of many #epic @UberEats

#WVU389 the statefarm Super Bowl ad partnering with @Schwarzenegger was classic. Really enjoyed seeing him on the screen once again @StateFarm

appleinsider.com/articles/24/02… #MKTG475 very interesting article conducted by Apple insider on the negative effects and safety warnings the new Apple Vision Pro could bring. Although the technology is exciting, it is worth it to take a look at the potential health risks associated.

@McNeilBenjamin2 Hey Benjamin, crazy to see how far we have come technologically but seems really important to with the pros and cons of technology with such power in day to day life. Although it is exciting and will allow many positive benefits, I wonder the overall approach Apple takes #MKTG475

Apple released the long-awaited Vision Pro last week. The headset allows users to stream movies, play games, code, edit videos, and even scroll houses on Zillow. These are exciting times and the sky is the limit with Apple entering the space. #mktg475 pcmag.com/news/cool-thin…

@tesslee375 Hey Tess, very interesting article you chose for this weeks discussion. It is crazy to think that social media is dominating our world and taking time from a normal kids childhood. I wonder what the long term affects of social media and growing up will be. #MKTG 475

Qustodio's report reveals TikTok's dominance among teens, with kids spending nearly 2 hours daily on the platform. Instagram follows, while Snapchat remains key for connectivity. The rise of AI tools among youth becoming more prominent. #MKTG475 socialmediatoday.com/news/new-repor…

@blairadowler Dodge posted this yesterday and it caught me eye as well as gained a like from me because although it is simple, it gets the people going because that is considered a “dream car” and often can boost the audiences emotions on what it would be like to own one. #MKTG475

#MKTG475 Spring '24-1 Q4⃣ : Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀

#MKTG475 while we are on the topic of brands not executing social media presence, I thought it would be enjoyable to relive Budweisers great incident. This article was written a few months after the backlash was received and “dealt” with by Budweiser nytimes.com/article/bud-li…

@McNeilBenjamin2 #MKTG475 hi Benjamin, was really intrigued by this article as I have not seen a lot of alcohol brands do what Heineken is trying to do. Although it isn’t perfect, it is definitely appealing to a certain target market.

Regarding this week's module, I found this really cool article about Heineken and the gaming culture. The system cools beer and PC in a broader effort to market an upcoming film. adsoftheworld.com/campaigns/not-… #mtkg475

@katiepattrson #MKTG475 Hi Katie, I enjoyed reading this article you put out to us for this weeks discussion! It was extremely interesting to learn that traditional marketing methods oftentimes come with a higher cost relative to the business. Overall a great read!

This is an excellent, quick read for anyone interested in learning how traditional and modern marketing differs and can affect what strategies companies use for their campaigns! #mktg475 theearthawards.org/traditional-vs…

@blairadowler #MKTG475 one brand I noticed that is not up to par with their social media campaigns is Logitech. They are a big known technology brand but their social media seems kind of dry and not really focused on connecting with the consumers in ways that other big brands have been doing.

#MKTG475 Spring '24-1 Q3⃣: Like us all, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, "What if this fails?" What brand/company do you feel misses the mark with social media? Why? What should it change? 📷⚠️❌

#MKTG475 Here’s an article on KSI and Logan Paul’s brand PRIME. The article goes into detail about how the famous YouTubers were able to take their prior fame/success and translate it through a product that they could sell and advertise on social media. 303.london/blog/inside-th…

@whitney_wade1 Definitely agree with this article! There are so many different ways to spread awareness and promote your brand whether that be physically or in the online space. As technology keeps improving, it’s hard to tell what the world of marketing would look like without it. #MKTG475

I thought this article about why every business needs a website was interesting. Small businesses really need some way to advertise their products and services! Just a simple Facebook, Twitter or Instagram page is beneficial too! #mktg475 forbes.com/sites/theyec/2…

@squires_4 It is such a powerful tool that these brands can use. I see many sports accounts taking videos from fans and reposting them on their account getting millions of views and making a profit off of someone else’s work. Social media has paved the way for UGC. #MKTG475