Harper Jack

@blairadowler The future of social media marketing will only continue to take over old marketing ways. Companies are realizing they need that online presence. The growth of AI will affect the way we consume marketing as well through potential personalized experiences from companies. #mktg475

#MKTG475 Spring '24-1 Q5⃣: Wow - it's our final ❌ discussion!🤯 We've talked about strategies, mishaps and great content. Now, let's chat about what's next. What do you think the future of social media marketing will look like? Emerging trends? How will it impact the world?🗺️🕹️

@sarah_law6 @blairadowler I agree I think mediated marketing is going to be the new thing brands start to focus on more. I don't feel like influencers will increase too much as brands will start to realize with strong marketing tactics, they won't need that type of promotion. #mktg475

@blairadowler Social media is going to become the standard form of marketing for most brands in the future. I also think brands will increase their use of influencers to promote their products. Artificial Intelligence is also going to play a huge role in social media content creation. #mktg475

@katiepattrson @blairadowler I agree that AI will continue to become something that affects the media and the way companies set up their marketing campaigns. I also think it will cause a huge decrease in influencers we see on platforms like Tik Tok. #mktg475

@blairadowler I believe social media marketing will continue to evolve in major ways—both positively and negatively—as AI advances and the utilization of AR/VR increases. These could lead to more layoffs of actors/influencers but more hires in the tech industry. #mktg475

LinkedIn adding a new feature for media planning that will provide data from the platform to assist companies with media strategies and user engagement. Will help forecast reach and predict frequency of brand campaigns before they happen.#mktg475 socialmediatoday.com/news/linkedin-…

New from Linked In! The networking site is looking to make it easier to communicate with connections using AI generated messages. Making it so users can easily click a button and send a message to a connection.#mktg475 socialmediatoday.com/news/linkedin-…

@blairadowler Something that caught my eye is Kim K's most recent men’s Skims line featuring this year’s Super Bowl halftime performer Usher. What a genius way to promote her brand by connecting it to the upcoming game! Promoted on X and IG. #mktg475

#MKTG475 Spring '24-1 Q4⃣ : Let's talk content! Share a piece of original, organic social media content a brand or company recently posted that you found moving or engaging. Where did they post? How did you engage (like, comment, share)? Why did this content catch your eye?📷👀

@tesslee375 @blairadowler Duolingo content on social media is the best! I can always count on them to be creative and funny. I especially enjoy their relevant comments on tik tok because most of the time they have nothing to do with Duolingo, yet they always find a funny way to insert themselves.#mktg475

@blairadowler The latest tweet shared by Duolingo on Twitter is engaging with its modern humor. I liked the tweet, appreciating their adaptability to current trends. Duolingo's adept social media strategy notably resonates with their primary demographic, the younger generations. #MKTG475

@julialynne22557 @blairadowler I loved this post!! It was different content for them but fit what was happening with the playoffs so well. And definitely caught the attention of people who aren’t even steelers fans. #mktg475

@blairadowler This post the Steelers made before the playoffs really caught my eye and stuck! They posted this on instagram and I actually liked and reposted this to my story. The Steelers have a great meme game and it caught my eye. Comparing posts this one did really well! #mktg475 #MKTG475

@blairadowler Kodak cameras used to be the biggest name in photography but failed to keep with marketing trends. With many missed opportunities they've fallen off the grid. Professional cameras are still in demand so I think with better marketing tactics they could make a comeback.#mktg475

#MKTG475 Spring '24-1 Q3⃣: Like us all, brands (even major brands) make mistakes, miss the mark and/or fail. As we form strategies & campaigns, we may think, "What if this fails?" What brand/company do you feel misses the mark with social media? Why? What should it change? 📷⚠️❌

@McNeilBenjamin2 @blairadowler Toys R Us used to be the best! They definitely could have saved themselves with better marketing. Sure, Amazon can sell toys online but they can't sell experiences like Toys R Us could. #mktg475

@blairadowler One in recent years is Toys R Us. The superstore toy chain was forced to enter bankruptcy after not entertaining the digital marketplace. Amazon wiped out the brand, but Toys R Us did very little to fight back regarding strategy. An ad campaign could've helped on meta. #mtkg475

@katiepattrson @blairadowler That's sad to hear because they used to have the best commercials and promotions growing up. Maybe they just need to bring in a new or younger group of marketers and start fresh. #mktg475

@blairadowler I checked out the Danimals's official Instagram page and it seems to be lacking a lot of creative effort. They post regularly but it's nothing new or exciting to boost engagement and gain new followers. They should consider trying new strategies to revamp their page! #mktg475

Talking about media campaigns this week. An intersting one from 2023 was the Cadbury World Wide Egg Hunt. Teaming with Google Maps users could hide digital eggs to mark locations all around the world! So cool and who doesnt love a cadbury egg! #mktg475 worldwidehide.cadbury.co.uk

New Tik Tok update!! Testing 30 min videos. As of now the max time for a video is 10 min but in the next update we may see that change (at least long enough for a test run). The reason for this is to expand content options for creators. #mktg475 socialmediatoday.com/news/tiktoks-t…

@Jillianleo_ @blairadowler Yes!! Love me a good Starbucks promotion! They really do run good drink deals if you are a member and use the app regularly. They do a great job of bringing people in and keeping them coming back! #mktg475

@blairadowler Starbucks is killing the marketing game, adapting to new markets in each geographic location. While establishing the brand across socials, they have continuously gone viral with clever use of promotions such as bogo, bonus star, and red cup days. #mktg475

#MKTG475 Spring '24-1 Q2⃣: It's all about strategy this week. Tell us about a brand you think has a spot-on or overall effective social media strategy and why. What platforms do they use? Why do they work? (People - influencers, reality stars, etc. - also have personal brands!)🤳

@ShaunW228 @blairadowler Yes, I love that Spotify does this! It’s always exciting to see your own compared to others. It’s a unique marketing strategy to get people to want to be a part of that. Also, that they make is even more personal by adding a message from your top artist. #mktg475

@blairadowler #mktg475 Spotify has a great way of creating earned social media content through their Wrapped campaign. It encourages users to share their listening activity on Instagram, Twitter and Facebook. This personalizes Spotify’s brand and creates a sense of community for its users.

@blairadowler One brand that has a great strategy but also stays true to its OG 'real beauty' campaign is Dove. They are active on IG and Tik Tok keeping up with all the latest trends along with celebrity endorsements and real everyday people, which is always refreshing to see. #mktg475

IG'S new nighttime nudge. We're all guilty of social scrolling at night but IG has added a feature to prevent that. Stating that sleep is important, espcially for young people. It encourages them to close out of the app for a good nights sleep. #mktg475 socialmediatoday.com/news/instagram…

@kozin_alisha @blairadowler #MKTG475

@kozin_alisha @blairadowler Tik Tok is such an easy place for social scrolling! 10 minutes turns into hours, especially at night. Also, instragram is a great platform for posting orginal content of things you've been doing or fun memories. It's become a great way to keep up with old and current friends

It’s time to launch our social media discussion here on X, #MKTG475 Spring '24-1. Let’s get started!🗣️ Q1⃣: Why do you personally use social media? Which platform is your favorite? Why? What type of content do you post – original or shared? Or are you a social scroller?🤳

@squires_4 @blairadowler #mktg475

@squires_4 @blairadowler Never thought of Instagram as a digital scrapbook but it really is! Such a great way to post your life/favorite moments through pictures. I also enjoy snapchat for looking back on moments I like that they do that through memories.