Johnathan Dane

@JHTScherck What content has execs engaging?

Everything I see about SEO on the feeds that racks up engagement is v tactical. Lots of "1 quick tip" and "3 easy ways" type content. When you drill down and look at who engages, it's all other practitioners, rarely execs that can buy. Why are we all preaching to the choir?

@JoelKlettke lol yep

@JohnathanDane There’s just no way. I appreciate the sentiment of wanting to take care of yourself but how out of touch with reality is this person

Most unintentionally hilarious part of an email from this morning. If most of the 50 year-olds you know are getting wheeled around an airport... yikes.

@joaocorreia @dannypostma @KlientBoost 🤣🤣🤣

@dannypostma Read blog posts from @KlientBoost and @JohnathanDane! Do NOT take advice from Google when a new rep calls you every 3 months 🤣 and you’ll be fine!

Fired my ad agency. What is THE go to course for deeper Google Ads understanding? I’ll do it myself.

@Bonini84 This the new Navy seal training or worse?

Drove 12 hours with 4 kids yesterday. Ages 7, 5, 3, and 1. Oh, and my wife is 8 months pregnant with #5. AMA.

"Cute characters, poop emojis, and butt cheeks - I'll share the formula on the episode 🤣" - @JohnathanDane It shouldn't work, but that's how KlientBoost has worked with Airbnb, NPR, SAP, Upwork, and many others. It's also how they've gotten 320 reviews on G2.

Our AI SMS campaigns are now driving 1.5x–2x more revenue vs traditional texts. Today, we unlocked the full tool. No account. No demo. No credit card. It’s f****** magical. And I want you to experience it. bit.ly/447rQzh

@peeplaja Those kind of PPC agencies will all soon die if they’re not already dead 💀

PPC for high consideration cycle B2B products (as opposed to cheap impulse purchase stuff): My lessons learned from working with some 5-6 PPC agencies over the years: most are lazy (and maybe naive) ---> all they wanna do is send traffic to sales pages, and hope people will buy. THEY WONT. (For the most part). Most PPC agencies are good at bidding strategies and optimizing campaign targeting. That's table stakes and not where the growth is gonna come from. The key to success is elsewhere. It's about figuring out what should go in between the landing experience (email capture or a quiz funnel type of thing a la Noom) and someone finally buying something. We can call it a funnel if we like (not email drips, something WAY better). Making that funnel work requires a lot of experimentation and good ideas. That's hard, and most agencies are not willing to work that hard. If you have a PPC agency that only does bid optimization type of stuff and designs ads without actively managing the landing experience and funnels, they will mostly likely not deliver significant value, if at all.

@chrisfitkin Big day

Today I used the .bind() function in javascript successfully for the first time in 20 years NBD

@gaetano_nyc Yep

I've drawn a line in the sand with the whole demand creation vs demand capture stuff. You're really just marketing to two kinds of people: 1. Solution seeking (in-market) 2. Non-solution seeking (out of market) That's it. Pretty black and white for me.

@ShaanVP Landing page is shit, everything else 🤌🏻

Dear current head of marketing at Lemon Daddy. I'll pay you double to come work for me. Love, Shaan - A+ company name - A+ celebrity endorsement (austin reaves = underpriced celeb arbitrage) - A+ landing page optimized for conversion

@LenMarkidan GREAT fucking pickup @LenMarkidan 🔥🔥🔥

Welcome, Marc!

@gaetano_nyc Basketball?!

Pre basketball meal 🤣🤣🤣🤣🤣

@tommyismyname @AaronOrendorff @Purple Check your DMs ❤️

@JohnathanDane @AaronOrendorff @Purple What?! No!

@tommyismyname @AaronOrendorff @Purple Boys. Have you tried the @Purple Harmony pillow?!

@AaronOrendorff @Purple My @Purple was probably one of the best investments ever.

@iammarcthomas ❤️

@iammarcthomas psilocybin?

@adamcgoyette @peeplaja If even that 🤣

"I'm extremely scrappy but at a minimum, you need to bring in PR, sales enablement, product marketing, 3 writers, 1 technical SEO, 2 analysts, 2-3 PPC people, a CRO agency, and marketing ops."

@kevinwlordbarry Explain to 20% efficiency. What are you basing that off?

I'd say the "average" Series A+ B2B company is operating at 20% advertising efficiency. There is so little knowledge out there on how to run B2B ads well, and a lot of falsehoods and gimmicks to sort through.

🤣🤣🤣