Jonathan Drake

@JaredDHardin Start sending out "Inspector is coming to town" flyers to prospects.

Blows my mind how many people need 'emergency' work in their parking lot. Some guy called me yesterday because he has an inspection this upcoming Tuesday and needs his lot striped before the inspectors arrive.

Kinda perfect that you are hesitant as Cloudflare does seem like touching hot wires. The CLI has helped shorten the learning curve. The agent including Hermes has worked great for me and allowed me to unlock so much of what they offer (which is extensive). Worth finding a way to connect and work with @acoyfellow and Cloudflare.

Yea bud, we been in each others circle of influence a long time. Unfortunately, cloudflare is in the category of InfusionSoft for me. Won’t touch it. @JonathanDrake and @chaunna decided it’s necessary for our Adskills site, I said fine, but I won’t touch it. Open to other ideas.

It’s possible y’all…

@NousResearch @Bitwarden @1Password lets make it happen

Hermes Agent now supports the @Bitwarden Secrets Manager

Side project that I wanted now available to everyone. Great 404 Pages. 404pagegenerator.com No Optin. No Account Needed. No Cost.

@noahkagan there needs to be a DKIM type authentication for pixels. Instead of having to restrict sites need to verify sites (which will then exclude all sites)

Last Saturday night, 2:55 AM started the worst week of the year for me. Facebook restricted our ad account out of nowhere. Fifteen years of running Facebook ads. Over $20M spent cumulatively. I personally helped build Facebook Ads in the early days. And on a random Saturday night, an email landed saying our account was restricted, no reason given. 😞 I figured it would resolve itself. Our ads are straightforward comparison ads for products we promote on AppSumo. I called Facebook (you can actually call them), and the rep said they'd review it and have it cleared in 24 to 48 hours. I looked at the recent ads. Two had been rejected, both AI software ads. Nothing that should take down a whole account. Context: my last startup got permanently banned by Facebook. That ban killed our revenue from $150K a day down to $15K a day overnight. That's a story for another time. But sitting there at 2:55 AM, all of that fear came rushing back. 48 hours later, Monday morning. Still restricted. I called again. They said it looked positive and we'd get an email when it cleared. I started checking email obsessively. Nothing. So I went into Hail Mary mode. I reached out to Naomi, a VP of product. To the COO. To the CTO. To old account managers. To friends who work there. I even found a guy whose entire business is getting people's Facebook accounts unbanned. (Ours wasn't technically banned, just restricted, but yolo.) Every night that week, my family would go to sleep and I'd go upstairs and call Facebook ad support. I was depressed. I was frustrated. The thought running through my head was that 16 years of work was about to get erased because some intern or agency we'd worked with did something stupid I didn't know about. Thursday, 1 AM. I'm in the account again, scrolling through the restriction page, and I notice something I hadn't seen before. A line that says "data sources restricted." I click into it. It says: you're sending traffic from an adult site. WHAT!?! I sat there staring at it. That is not possible. I started digging to figure out wtf. It turns out there's a thing called pixel bombing. Pixels are public. Someone can grab your pixel and intentionally place it on bad sites to get you banned. I didn't know this existed until that moment. Maybe it was this? Then I dug deeper and realized years ago we'd built a product, and someone had taken our AppSumo Facebook tracking pixel and put it on that product. A random user of that product put it on a adult site. Facebook saw traffic from an adult site coming into our pixel and flagged the whole account. I removed the pixel from the product. Blocked the offending sites in Facebook's settings. Submitted a new review request. The next morning, the account was unlocked. Poof. A few lessons for others: - Audit your pixels. Know where they are placed. - Have a separate ad account running as a backup so if something happens you are not dead in the water. - Get an account rep account support set up before you need it. Or find an agency who has direct Facebook contacts. - And if you're a smaller company doing 50% or 75% of your revenue on one channel, build a hedge. The day Facebook decides you don't exist, you don't. One thing that was a quiet positive in the middle of all this: our ads were dark for 48 hours and the revenue impact was smaller than I expected. Facebook ads are 5-10% of our business. Worth knowing what each channel actually contributes when it goes to zero. That was the worst week of my life in the past years! And it came down to a pixel I forgot we had, on a product I forgot we built, on a site I never visited.

@JaredDHardin doubt you are in zone 5 (they redid the zones). Most likely 6B or 7a. You can enter your address here and get your exact number provenwinners.com/learn/usda-har…

Any grass experts here? My lawn is meh. I seeded it about 4 years ago. Each year it gets better but progress is slow. What can I do to make my grass nice and green this year? I live in zone 5.

@ViperChill Would be interesting to add the value of each customer source cohort to date next to the total accounts.

Where are new users learning about Ahrefs in 2026? ​ Some insights from ~100K responses — a "small" subset of signups* *I would love to build anything that gets thousands of signups daily, but most people share very specific sources, very broad sources (search, social, internet), or classics like "aslkdfjdasl;j" 😬 Google was the clear winner overall, which is also reflected in analytics data. Claude didn't even make the chart when I shared the 2025 version. Now it's about to overtake ChatGPT. There were more popular sources of new users, but I primarily wanted to see how specific channels stacked up against each other. Total mentions of podcasts and blog posts (our own and others) would have been in the top 10 on the chart. As I've said a few times — sorry if it's annoying, but I like to be upfront — this data source on its own isn't perfect: - Self attribution can suffer from recency & recall bias - Text fields can make it tough to account for every mention variation (e.g. Facebook, FB, Face book) - Answers are often general — "social media" is a popular choice That said, it's nice to have other data points when a lot of traffic is misattributed, and nicer still when people mention specific blog posts, YouTube channels, groups, and events that inspired them to sign up. Quite a few people asked me for this recently, so thought I would put it together a little earlier than planned. Hopefully it's interesting! 🤝

@nevmed I think it because of this similarity

Funny story from TheHustle of the highest return ad ever. This specific add shown below got a 25x return (or maybe even more) and ran for a full year as BY FAR the best performing and converting ad. Internally it was called "The Cold Man" ad, and for whatever reason out of hundreds of ad attempts, this random image and headline outperformed everything else by far for a full year. Sometimes it's just so random how some ads just hit, and others flop.

@JakeHulberg @NousResearch Why not use @1Password ?

Hermes agent by @NousResearch is THE BEST. But it reads all of your API keys :( Hermes is genuinely my favorite agent harness. I have 4 Hermes agents that help me with many day-to-day tasks for work and personal. They have access to notion, github, gmail, X bookmarks, etc. The biggest downfall with Hermes IMO is that all of your keys, tokens, etc. still sit unencrypted in a .env file on disk. The LLM behind Hermes can (and does) read all of them. This makes it susceptible to prompt injection and credential exfiltration. An attacker can trick your agent into sending it your API keys (rather easily especially if you aren't on a frontier model). It doesn't have to be this way. In the video below I integrate Agent Vault by @infisical on a separate VPS in a private network, which acts as an HTTP broker. It encrypts your keys on a totally separate box and injects them into the headers / path. Your agent NEVER sees API keys, just dummy values, and still works like normal. I truly believe this is the future of agentic security. And it. Just. Works. FYI - this architecture works with any coding agent. Claude, Cursor, Windsurf, remote coding agents, custom agents. If it speaks HTTP, agent vault can integrate and potentially save you from catastrophe. Agent vault linked below!

@Shpigford The was doing this then realized Hermes could potentially do it is the spark that will lead to so many other discoveries. Appreciate the explanation

@JonathanDrake was hand-curating a playlist like a peasant and thought, "I wonder if hermes can do this?" so started researching ways to give it access.

favorite little addition to personal ai system: applemusic-mcp github.com/epheterson/app… now i can just say "create a retro pop playlist with a mix of songs both in my library and not" and a few minutes later BOOM.

@Seanfrank @IMJustinBrooke built an ad prediction agent. He is an OG and been doing ads since before FB ads existed. Ad Prediction Agent @agentskills_ai Send it to @couuor as he most likely knows him or of him

What makes for a good DTC brand is ruined when you introduce excess capital. - ruthless cost cutting in opex The best brands are running sub 8% now - fanatical obsession with acquiring customers profitably Every single great brand has a bigger marketing department than any other department The alpha isn’t in color or brand or logo, it’s in the ads - fast reaction and pivots Supplier fucks you? Shipment delayed? Facebook stops working? Bank goes down? The best brands solve it in hours, days- not weeks. — Too much money ruins all of this. They had dtc brands spending 25% of revenue on people… AND NOT EVEN FUCKING MANUFACTURING THEIR OWN STUFF OR RUNNING A WAREHOUSE 25% of revenue going to office staff? Too much money lets you sit and wait it out… but what if it isn’t a storm, what if it is a new normal. So many brands just stopped spending on ads in 2021 and just.. never started again. Didn’t even try to learn the new game. VC has a great place in this world. Build the rockets, the B2b saas, the data centers. But Shopify armed the rebels. And rebels need to act like it. Small, nimble, aggressive. More money isn’t the solution. Better ads are.

@Shpigford @joshpuckett @Designownow_ is doing great things. These resources will only improve what he is already doing. Imagine he is already using many of these.

favorite AI design tools/resources that play a regular part in my process as of this singular moment... 1. interfacecraft.dev - Incredible resource AND tools from my buddy @joshpuckett. Probably the most craft-oriented designer I know who's also fully embraced AI as part of their process. Lots to learn from and lots of great tooling to nail UI details. 2. ui.sh - From @adamwathan and @steveschoger. The /ui skill that comes with this helps immensely with following good design principles and helping your UIs stay more consistent. Also has a killer interactive component that generates multiple iterations of an idea so you can narrow in on exactly what you want. 3. mobbin.com/mcp - "Pull 20 different error notification states to find common patterns among mobile apps" 4. claude.ai/design - Incredible tool for generating design systems for use in your apps and in marketing materials. Hard to overstate how good this is. Honorable mention: impeccable.style - I've seen a lot of folks talk about this but just haven't had a chance to try it yet. (These could all get thrown out the window tomorrow, as is the nature of AI progress.)

@KaitoEtLIA no better time to learn than today. Now look into Hermes and it will be another major step change. You can deploy skills and agents etc in an automated workflow

- j'utilise Claude tous les jours - je me crois assez bon là-dedans - je regarde deux ingénieurs Anthropic pendant 2 HEURES - l'ingénieur de Claude explique les Skills from scratch - les 5 premières minutes - attends. Les Skills c'est juste des dossiers ? - des dossiers qui retiennent ton workflow ? - ton domaine ? ton expertise ? - pause. retour arrière. je regarde a nouveau - je pense à chaque prompt que j'ai réécrit de zéro - chaque contexte que j'ai expliqué 100 fois - chaque session qui a tout oublié - ça n'aurait pas dû se passer comme ça - 16 minutes. tout change - skill issue détecté

@n_asuy @sashimikun_void @ppressdev will turn the api into a CLI

@JonathanDrake @sashimikun_void woa, glad to hear that! i’m considering oss and byok as options too, but i realized that an api alone isn’t enough to make the product easy to start using. for now, i want to keep it lightweight, let people use it, and see how they respond.

just built an X bookmark reader for myself. it saves my X bookmarks once a day in the background via cron using the X API. i often save X bookmarks and feel satisfied, but never actually reuse them. sometimes the original posts disappear even though they contain important information that should be part of my knowledge base. i also want to translate them consistently across devices, understand the context accurately, and review them regularly. so i built this as a small validation project for that need. i couldn’t find a web service that exactly matched my own needs. i’ve tried dewey and readwise before, but they felt a bit hacky and hard to use, so i eventually dropped them. it's fun!

@Saboo_Shubham_ @agentskills_ai @IMJustinBrooke

This is bigger than YOU think. Hermes Agent now works with xAI Grok Subscription. I just added a new X Research Agent profile to my Hermes. Now my agent watches X while I ship.

@n_asuy @sashimikun_void You have at least two people now :-)

@sashimikun_void if people want it, i’ll open-source it :) i’m thinking of adding a Cloudflare deploy button so people can self-host it easily.

@businessbarista Now divide this by token usage to get the token efficiency (while not important short term when on subscription it matters with API usage)

I built an artifact in Claude that shows the live ROI of work that I've completed in Cowork. It let's me put in my hourly rate, pick a period of time (past 7, 14, 30 days), and then studies all of my sessions in Claude over that period. The artifact spits out the estimated ROI of time saved from leveraging AI to do the work & it recommends similar tasks (with accompanying prompts) that I should start using Claude for. This honestly should be a product feature that every lab builds into their product to predict ROI & help mine for new processes to automate.

@businessbarista except if it was a measurement they gave it would default to showing wildly impressive numbers that would most likely be inflated.

Consider adding the ability to a team function. Also I joined a group recently that includes @cathrynlavery and @Shpigford and it would be great to have a private version or group type that brings together what the entire group is working on. @cathrynlavery recently shipped shiprank.dev to track. Imagine there could be some crossover between the two

@JonathanDrake Thanks! That's the goal, def prioritizing customizability and prompt your own desired wiki.

Grok CLI dropped yesterday. So I built something for it using it: Grok-Wiki A native app that turns any repo into searchable knowledge: Generate wikis, Ask questions, and understand codebases through a local desktop agent powered by Grok CLI. grok-wiki.com Sign up for Early Access.