Josh Haskins

@9operators @AppLovin @mbertulli @mikebeckhamsm I'm in @AaronOrendorff

YOU MISSED OUR FIRST EVER MASTERMIND. But we’re doing more! Together with @AppLovin, 30 operators pumping $4B GMV per year spent a full day ↓ - Telling the truth - Sharing tactics - Solving problems - Making friends @mbertulli, Pela Case & Lomi @mikebeckhamsm, Simple Modern @JasonPanzer, HexClad @CurtisMatsko, Portland Leather @KatyMimari, Caden Lane Kristin Swarek, Caden Lane @betsielarkin, Honeylove @ilebovic, Honeylove @willnitze, IQBAR @MacCoyMerkley, Portland Leather Jess Greenwood, IQBAR Alice Li, First Day @KasperKubica, Carpe @d_spratte, Carpe Sunil Agrawal, Shop LC @robfletchr, nuuds/DAILIES Rob Webb, Magic Mind @w_c_hicks, Magic Mind Jordan Ramirez, Divi Lisa Jauregui, BK Beauty @pauljauregui, BK Beauty Justin Kemperman, Javvy Coffee @branman555, Javvy Coffee Richard Greiner, Huckberry @JensNicolaysen, Shinesty Chris White, Shinesty @cjernigan, DIFF Eyewear @colegrossinger, AppLovin @AaronOrendorff, Operators @finn_radford, Operators Jens said it best: “If you're lucky enough to be invited, you got to come.” Want in on the next? Comment + DM @AaronOrendorff for NYC or LA (invite only).

@homegymcoop What's your C2 power ranking by device?

I once had a meeting with C2’s marketing director who’s been with the companies for decades. I asked him, “with so few product launches, what do you work on most days?” I kid you not, he replied, “pretty much nothing. I’ve tried telling the brothers we should market more, but they’re happy with the way things are.” I’ve never left a meeting more baffled and impressed. A good product really does sell itself.

@George_Davis_1 Pumped for you George. Congrats on the incredible work. Fired up to see your next chapter

This one’s hard to write. After eight years, I’m stepping away as CMO of Cozy Earth. The week I started, I got to go to a trade show in Las Vegas with Tyler. On the way over, he told me he wanted to do a hundred million dollars in sales. At the time I thought that was absolutely insane. He went on to do that and much more, and I’m lucky I got to be part of the ride. Tyler, thank you for being my mentor these last eight years. Thank you for teaching me to believe, to dream big, and for giving a young dumb kid room to grow. You changed the trajectory of my life. To my friends at Cozy Earth: you guys are my best friends. I’ve spent nearly every day with you for eight years, and that’s what made this decision so painful. You made the journey fun, and I plan to stay friends for the long haul. Here’s what I know for certain: the best chapters of the Cozy Earth story haven’t been written yet. This brand is in exceptional hands. The leadership team is the real deal, and they care about what they’re building in a way you can’t fake. I’m leaving as their biggest fan, and I’ll be cheering loudly from the sidelines. So what’s next? I’ve been quietly building my own venture, and early next year I’m going all in. More on that soon. (And if you know any roofing contractors, let me know.) But between now and then, I get to do something I’m genuinely fired up about. Starting August 1st, I’m joining @TaylorHoliday and the team at Common Thread Collective as their first CMO-in-Residence. Over my years at Cozy Earth, CTC became more than an agency partner. They became the people I called when the stakes were highest. Before I go build my own thing, I can’t imagine better preparation than spending Q4 in the trenches with a team I trust this much. Here’s what that means for you: Through the end of the year, I’m combining everything I learned scaling Cozy Earth with CTC’s Prophit System, and we’re taking on three partners. Three brands. That’s it. I’ll personally guide each one through Q4: planning, forecasting, creative, media, the whole operating system. If you’re a founder or operator staring down the most important quarter of your year and you’d like a CMO who’s actually done it sitting on your side of the table, I’d be honored to be that person. Spots are first come, first served. DM me Thank you, Cozy Earth. See you soon, CTC. Let’s go win Q4.

My son and I are pumped

3:42 mile…. Just insane Marathon and mile world records being broken this year

@MacCoyMerkley Haha. Sign that he is an another future leather man? just admiring dad’s materials

3 YEARS I've been confused and harping on my son for not squeezing his glove closed when he catches a ball. HUNDREDS of hours of practice and games. Today his coach figured out he wasn't putting his thumb in the thumb slot on the glove... I'm a terrible father.

@ecomclay @zachmstuck Thanks Clayton. Huge runway for us ahead

@JoshuaHaskins @zachmstuck This is great to hear @JoshuaHaskins - You bring a great vision, pragmatism, and consistent forward focus to the hollow team!

Officially stepping into the CEO role at Hollow Socks. Real product with an even stronger team. Another massive year of growth underway. Thanks to @zachmstuck for trusting me with this. Fired up!

@couuor @zachmstuck Thanks man

@JoshuaHaskins @zachmstuck Hell yeah stoked for you

@brian_blum1 Happy to share more. Congrats on NY

@JoshuaHaskins learned lots of this from you guys!

Getting lots of Q’s around “perfect unit economics” In DTC, that is 1. 80%+ gross margin 2. 3x CAC:LTV 3. Huge TAM ($10bn+) 4. Growing market YoY 5. Customer has high discretionary spend Otherwise don’t even attempt

@JoshJDurham @zachmstuck Thanks Josh

@zachmstuck @JoshuaHaskins love to see this 🔥🔥🔥

I never thought I’d be able to find a CEO for Hollow that could announce my replacement in so few words…but here we are haha. Zero ego. All effort. @JoshuaHaskins is an absolute unit of an operator and I’m stoked to watch him lead the Hollow team to 9 figures. Fired up 😤

@codyplof Can confirm I’m the first person to buy Cody’s new CEO course

I was Josh’s last call before he officially became CEO. I tried my best to talk him out of it but he has balls or steel and unwavering faith in the legend that is Zach Stuck. Congrats to both Josh, Hollow, and Zach. Absolute operating masterclasses happening over there.

@colindougherty @zachmstuck @ecommcowboy 🤠

@JoshuaHaskins @zachmstuck for @ecommcowboy

@itschadross @zachmstuck My man. Building something awesome

@JoshuaHaskins @zachmstuck Beyond deserved and truly an incredible operator! 🤝 Stoked on what we are building together.

@rezakhadjavi @zachmstuck Pumping runneth for results

@JoshuaHaskins @zachmstuck congrats!

@EricRausch @zachmstuck Thanks Eric

@zachmstuck @JoshuaHaskins Big time congrats to you both.

@MichaelDBrandt Banger. Thanks for sharing

New article — On Surveys.

@MarcusMilione @ChadCarleton @itschadross Love to see it! Thanks Marcus

@ChadCarleton @itschadross @JoshuaHaskins what size, ill see what I can do @itschadross

Easily influenced by running shoes. “RAD UFO is similar to the Superblast 3…” yea I’m in 🛸