Jordan Scheltgen ⚫️🟡

@dave_stickland @TalMoore10 "Without the delusions you never start" -- love this 🙌

@tclarkmedia They're painfully obvious

Sometimes I think maybe I’m shooting myself in the foot by not joining the engagement pods over on LinkedIn. Then I remember I have self-respect.

@michaelmiraflor He complains about performative signaling while creating a post where he performatively signals. 🤦🏻‍♂️🤦🏻‍♂️🤦🏻‍♂️

Imagine eliminating yourself from employment consideration bc you were offended by the presence of pronouns on an email signature. ❄️ self-own.

Performance marketers who don't understand brand are going to run a lot of ecomm companies into the red.

@willnitze I was on before the pay-to-play model, and I would not pay $3,500 for that. DM me if you have any questions about it specifically

Worth the $3,500 fee to be on the "Entrepreneurs on Fire" podcast? Never paid to be on a pod, and mostly against it on principle... ...but the reach is pretty big. 🤷‍♂️ Can anyone report back on the impact it had for them?

With the TikTok ban, only one man can save social media.

@herrmanndigital @LaurenGruel @LaurenGruel -- Felina -- women's clothing and underwear may be able to send care packages/clothes. They are running everything through their IG DMs if you can have someone contact them with any details. instagram.com/p/DEnb_eWSRGU/

Many founders and operators follow me. There is an urgent need right now for supplies for the thousands of displaced families in Los Angeles. Footwear, Clothing, Soap / Toiletries to name just a few items. I'm in contact with @LaurenGruel who is coordinating everything and getting the supplies to the @LADreamCenter and other areas where people are staying. I know a lot of the businesses have warehousing in the LA area. Can we help?

These pilots have been unreal. 🙏

How to help first responders in LA. ↓ supportlafd.kindful.com/?campaign=1040…

I get Karen Bass should have been here--sooner--but people are acting like they expect 71-year-old Karen Bass to ride a horse into the fire with a bucket of water.

@bajkowski @girdley beer consumption is more/less flat (worldwide) over the last 5 years. But craft beer is shrinking, and fast. I think RTO mandates should have a second-order effect on on-premise alcohol (after work drinks). But we'll see.

@JordanScheltgen @girdley I would say beer is in as much trouble as wine. Micro breweries have had a massive consolidation/shake out over the last few years in the US. Portland, Austin, etc. story is the same. Even the strongest have an aging demographic and are experiment with new ideas.

The wine market is in a full-blown crisis. In 2021, per capita wine consumption in the U.S. peaked at 3.2 gallons per person. By 2023, that dropped 15%. That’s 3.5 billion fewer bottles consumed annually. How did we get here? — For decades, wine was cheap and unpretentious. But this is America, so the marketing machine found a way to turn $0.75 table wine into $75 luxury bottles. By the 1970s, California’s wine industry had more than doubled the acreage for grapes. It was the golden age of wine marketing. And here was the master stroke: In 1991, 60 Minutes aired an episode called “The French Paradox.” It implied that French people were healthier because they drank red wine. Wine consumption spiked immediately. Then came millennials. Wine marketing turned towards individuality and uniqueness (which every millennial wants to be). By 2016, they were drinking 2 cases / person / year. — But by 2021, the tide was turning for a couple of reasons. Boomers were aging out. Millennials were getting health conscious and cutting back. And Gen Z just… isn’t drinking. A couple of reasons: 1) More studies are showing the health risks. And a health-conscious social media eats that up. 2) Marijuana is booming. More people use THC on a daily basis than drink alcohol. 3) Inflation. Even at Chili’s a glass of wine is $10. Margaritas are $7.50. 4) Gen Z is the slowest to grow up (and be bad). They delay driving, getting married, and drinking. And wine just isn’t anymore. — So what do you do? First, if your business is driven by wine, try to de-risk. If you’re a restaurant, maybe add more mocktails to the menu. Or find other places to make up your margin. If you’re a wine glass factory… can you find some private equity to buy you out? — At the end of the day, the only constant is change. It’s why most businesses aren’t around for hundreds of years. Society changes. As entrepreneurs, it’s on us to watch the shifting sands and react accordingly.

@Mickey4x @girdley There are also elitist 'rules' around wine. E.g. this certain wine goes with red meat and this other one with fish. What if you don't eat those things? I believe it stems from the French aristocracy and interpretations of 'taste'.

In the US, beer is more socially acceptable to drink outside of a nice dinner. Wine is bougie and you only drink it when you’re trying to be fancy. Which sucks because wine is awesome. In Europe it’s fine to drink wine at a sporting event. You’d get murdered in America if you did that.

@JoeHolder_ 100 percent. You see NA companies trying to latch onto messaging like, 'gen Z isn't drinking because they're health conscious!" When in reality, they are addicted to cocaine, molly, and TikTok.

I dunno man. I think people getting this wrong. No one been under the impression that alcohol is good for you. We know it’s bad. Duh. Reason why alcohol use gonna decline is cause we exist in a culture of narcotics and gluttony now. the phones. Porn. Social media. Dating apps. Etc etc it’s crazy Alcohol used to be (for many) a joy filled escape connected to night life and community even if not the healthiest way to engage. It was a limited structured narcotic. Now it just fuels additional feelings of emptiness for many. The “anti-alcohol” rise is the result of a deeper rooted rebellion against diminished social cohesion which connects to personal well-being. It isn’t because there’s some “eureka!” moment regarding its negative health effects

Hey Siri, play "Another One Bites the Dust by Queen"

This is the year I let go of every domain I'm never going to use.

At this point, hating on Caitlin Clark makes you look goofy and petty.

@TR401 6:39 coming in hot, when running 3-4X a week. At the moment, I'd be happy to sniff 7

This is an Olympian and 49 sec 400m runner admitting a hard truth. Some of ya’ll need to keep these lies off my TL about your sub 7 min mile.

Not surprisingly, the fin-tech space has some of the worst social media. More times than not, it's because a CFO turned CEO doesn't see value in creative.

@dave_stickland it is a game changer (when committed to). I personally get lost in email/slack threads