Katheryn Thayer
1.8K posts
@KATontap
Head of Marketing @RadicalAI. Previously @primaryvc, @Kickstarter, @Forbes.
Designing materials alongside engineering is where fast technological breakthroughs happen. And capturing messy data is the key to speeding learnings. Here’s how @josephfkrause described it at @NVIDIAGTC: → Design materials and systems together → Use the messy data others ignore → Let AI explore where scientists can't
OK Stripe’s new job ad for its Comms hiring is *something else*. No titles or set roles. An open invitation to people without comms experience - not entry level folks, but *founders*. It's the clearest articulation I’ve seen of the new Comms mindset - and the paradoxes at its heart: 1. Comms has never been more valued or valuable to the very top companies and they’re investing more in expanding these teams 2. This is *particularly* true of AI and innovative companies 3. Finding the exact right people is incredibly hard. The best teams are having to look in new places to find the attributes they need 4. In parallel, good people from good agencies/ in-house teams are experiencing the market is dead, and they’re not getting shortlisted for what’s out there. The new Comms is built around entrepreneurialism, getting stuff done, intellectual rigour, curiosity about the actual tech, and minimal ego. It values personal contribution over the shiny logo of a prestigious brand. Loads of comms people have these attributes, but many aren’t currently in jobs that let them fully develop them, and even then, these are hard skills to demo in a typical job application. That’s why I’m so excited by what @stripe's trying and I can’t wait to see who @ollierickman hires.
Tmw @UnderscoreVC is releasing a a̶r̶t̶i̶c̶l̶e̶ novel on how to announce your Seed! So many amazing contributors like @jennabirch at @NFX, @KerryKB at @upfrontvc, @nmasc_ at @TechCrunch, @lindsmccallum at @Headlinevc, & @KATontap at @PrimaryVC🙏 Comment for early access! 📬
