Kev Sault
359 posts

Kev Sault
@KPSault
Email + Ecom Creative Strategist I help ecom brands turn traffic into revenue • Welcome flows • Promo emails • Ad creative angles DMs open
UK / Shanghai Katılım Haziran 2024
351 Takip Edilen33 Takipçiler

People keep asking for this and I've been sitting on it for a while.
Here's my 50 founder ad swipe file - you can copy and rinse and repeat.
Lot's of these are running at scale - lot's are just cool concepts and variations to give you ideas to test.
Pulled it all together into one swipe file.
P.S this is a working file so I will keep adding too it! Everytime I see a new banger I will add.
Comment "SWIPE" and I'll send it over.

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yesterday on a live stream I made an AI agent start running an SEO campaign
today article 1 is on page one
the agent is
- researching keywords
- researching articles
- writing articles for target keyword based on research + a transcript on my view about the topic
- publishing a new article daily
another agent
every 2 weeks refreshes these articles based on the live google search console data and ahrefs data improving them
if you want this get below

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@adamtaylorl Learning to ride the wave will not only keep your head on straight but will hopefully make the journey a little more enjoyable throughout the whole process.
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I actually put a lot of my success down to this simple framework:
1. I have a destination and goals that I want to reach in life
2. There will be good times and highs which can be celebrated
3. There will be difficulty and challenges which are learning opportunities
The overall direction is progression and I’m grateful for every moment, good or bad.
This framework gives you unbeatable self belief.
And with this, anything is possible.

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i'm running a live claude cowork workshop for non-technical people on april 22
by the end of the 2 hours, you'll have a fully set up marketing system on your computer that:
> produces a full week of content in one sitting, dialed into your voice so it sounds like you on your sharpest day
> turns any marketing framework or post into a repeatable skill that claude runs on command for you
> builds sales pages in minutes so you stop paying designers and copywriters thousands
> schedules tasks to run while you sleep so you wake up to finished drafts, fresh ideas, and updated reports every morning
> writes launch emails, newsletters, and sequences using the same frameworks behind my 6-figure product launches
all click by click, on your machine, while i do it on mine
here's everything that you get:
• the full 2-hour live workshop where you build everything in real time
• 16 personal skills that i built over 100s of hours for my own business
• the complete recording so you can rewatch anytime
• a self-paced course version of all the material
• access to Claude Marketing OS telegram group
this system runs 90% of the marketing behind my 7-figure brand doing 15M+ impressions/month
and it's all yours come april 22nd
comment "Cowork" and i'll DM you the link

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I use Claude to build winning Meta ad creative from scratch.
I put together my Meta Creative Research Vault (below)
Claude is BY FAR the best tool for extracting angles, writing hooks, and briefing creators.
I use my customer data combined with my prompts to go from zero to a full creative brief in under an hour.
My prompts replace an entire research team.
I compiled ALL my Claude prompts into one vault:
● Customer Review Angle Extraction Prompt
● Reddit ICP Pain Point Mining Prompt
● Hook Writing Prompt (5 variations from one angle)
● Awareness Level Mapping Prompt
● UGC Creator Brief Generator Prompt
● Winning Ad Breakdown Prompt
● Competitor Ad Analysis Prompt
● Post-Purchase Survey Question Generator
● Angle Bank Builder Prompt
● Full Funnel Creative Strategy Prompt
Want access?
→ Comment "Meta"
→ Follow me and I'll DM you the vault

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I interviewed all of the best creative strategists in the world.
@binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best)
If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that.
Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong.
So I asked the best in the world:
what separates the ones who actually produce winners from everyone else.
I wrote it all up in one doc.
I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce.
reply "STRAT" and I'll send it over.

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@AdsWithMarian Congrats man!!! it's early in my journey of WiFi money, and my toilet-cleaning days are long gone too haha (worded in a nursing home). I just doubled my old income and only working a 2/3 days a week. It's wild!!!
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@adamtaylorl @PhilKiel Hahah , talk about my shooting yourself in the foot
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@PhilKiel Creative Strategist:
“Feels like a waste of time making these ads because they’re all getting no results”😂
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Fastest way to get fired as a social media manager.
Kaushal@_kaushalshah
Our social media manager was saying this - “Putting efforts on posting good content on Instagram regularly feels like a waste of time as only 10 people likes the photo even though we have a genuine 10k followers” and I silently agreed to this as I know IG hardly promotes organic content
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THE BEST HOOK IN YOUR NEXT AD
is already written in your competitor’s 1-star reviews.
And you’re out here “brainstorming angles.”
Go read what customers are angry about.
That’s where the money is.
1-star reviews are raw. Unfiltered. Emotional.
They tell you:
• What people are scared of • What disappointed them • What they expected but didn’t get • What they absolutely don’t want to happen again
That’s not negativity.
That’s market research.
If 37 people complain:
“Battery dies in 2 hours.”
Your hook writes itself.
“Tired of chargers that quit before you do?”
If they say:
“Feels cheap.”
“Doesn’t fit right.”
“Support never replied.”
Those aren’t complaints.
Those are angles.
You don’t need better ideas.
You need better listening.
The market is already telling you what to say.
You’re just not reading the reviews.

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@adamtaylorl I have seen you say step 5 twice now. Time to spend some time updating my spreadsheets and reviewing them!!!
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75% of DTC brands build ads from the product OUT.
The ones spending $1M+/mo build them from one thing – a single sentence their customer already believes.
Here's how to find it:
Step 1 – Mine the real language
Not your product page. Not a brainstorm. Amazon reviews. Reddit threads. Comment sections. Real people describing a real problem in their own words.
One review for a sleep supplement read: "First time sleeping all night without waking up since I was a kid."
That's not copy. That's the angle.
Step 2 – Extract with AI, decide yourself
Upload every review into Claude. Ask it to rank angles by emotional intensity.
AI consolidates. You choose. Never let it decide.
Step 3 – Match awareness level before you write a word
Solution aware customer = lead with skepticism and previous failed solutions. Problem aware customer = lead with education.
Get this wrong and even a great script dies in the first 3 seconds.
Step 4 – Write every line like it's a hook
Each sentence should make you want to read the next.
No filler. No bridge lines. No wasted words.
Step 5 – Log everything before you launch
Angle. Format. Hook type. Awareness level. One naming convention across every ad.
This is how you spot patterns. This is how you compound.
The brands winning right now aren't running more ads.
They're building from the data their competitors are ignoring.
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This is how you learn any language fast:
1. Repetition: Learn vocabulary & grammar in context by reading & listening to practical sentences. Improve fluency & pronunciation by listening & repeating. Improve your comprehension by testing yourself.
2. Active Recall: test your ability to recall the sentences, with immediate feedback. This is how you learn to speak in complete sentences & overcome the fear of speaking.
Always using lists of useful, realistic sentences for relevant situations & topics.
This is a language learning App I have developed to learn to speak any language fast.
Will be available soon.
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organic feed is better than watching atria and foreplay tbh unless you're very specific with who you're swiping from.
And biggest is actually just actively putting focus to it and ideating. Use AI etc and just start trying to think more in visuals.
On the music front, here's what I sent the editors:
I sent this awhile ago to some of our other editors. Dropping here for you too:
I want to level up how we’re using music in ads.
Right now, when one song runs at the same energy for the full 60–120s, the ad can feel flat even if the edit and script are strong.
We want to make sure music isn’t just background; it drives pacing, attention, and emotion.
Going forward, the main thing I care about is contrast and progression.
The music should evolve with the story of the ad rather than staying at one energy level the whole time.
What matters is that there’s a sense of movement: moments that pull back, moments that build, and a clear lift around key beats like the product reveal and the CTA.
A single track is great if it has sections we can use intentionally. Otherwise feel free to use multiple. The key is that transitions should line up with meaning (hook, reveal, proof, CTA), not just timestamps.
To really understand what I mean, please watch this FULL video: youtube.com/watch?v=A4LIEo…

YouTube
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Big ad mistake I made as a copywriter is focusing too much on the copy.
Couldn’t figure out why my vid ads weren’t performing.
Then I realised I’d gotten carried away stressing over the copy and neglected the visual side of my ads.
Vid ads started winning after fixing this.
As they say, ‘A picture is worth a thousand words.’
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I connected Claude directly to my Meta ad account.
Meta ads MCP full guide 👇
No CSV exports. No copy-pasting into ChatGPT. No pivot tables.
I just ask questions in plain English and get live answers from my actual data.
The technology is called MCP (Model Context Protocol).
It lets Claude read your live Meta ad data and take actions —
pause ads,
move budgets,
flag problems
— all from a single conversation.
Setup took 10 minutes. No coding.
Here's what I can do now:
1/ Morning performance check
"Show me yesterday's performance. Flag anything where CPA is 20% above my 7-day average."
Done in 30 seconds. Used to take 20 minutes in Ads Manager.
2/ Creative fatigue scan
"Which ads have frequency above 3 and CTR dropped 20% in the last 14 days?"
Claude pulls the data live. No export needed.
3/ Budget reallocation "Move $200/day from my worst ad sets to the top 3 by ROAS."
It makes the changes.
You confirm before anything goes live.
4/ Audience breakdown
"Break down my best campaigns by age, gender, and placement. Where am I leaving money on the table?"
Instant.
No custom reports.
No spreadsheets.
5/ Campaign creation
"Create a new campaign targeting women 25-44 in the US, interested in skincare, $50/day budget."
Launches in PAUSED status.
Nothing spends until you approve.
How to set it up (4 steps):
→ Get Claude Pro ($20/month)
→ Pick a managed connector (Pipeboard, Adzviser, or Madgicx)
→ Connect your Meta Business Manager through OAuth
→ Paste the connector URL in Claude's integration settings
That's it.
Test with: "List all my active Meta ad accounts."
If you see your accounts, you're live.
One critical warning:
Never use browser extensions or scrapers that simulate clicks in Ads Manager. Meta will flag and ban your account.
Only use connectors that go through Meta's official Marketing API.
Pipeboard, Adzviser, Madgicx — these are safe.
Total cost:
→ Claude Pro: $20/month
→ Connector: free tier available
→ Meta Marketing API: free
Under $20/month for most accounts.
I manage my entire Meta ads operation from a single chat window now.
Comment "MCP" and I'll send you the full step-by-step setup guide

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