Kevin Webster C 137
4.6K posts

Kevin Webster C 137
@Kevin_Pondering
Digital strategist, writer, disc golfer, and kayaker. #bocaraton Opinions are mine. I follow people, not companies. :)
Boca Raton, FL Katılım Ağustos 2018
736 Takip Edilen388 Takipçiler

@ThatEricAlper Which was first, Challenger or Hinkley? One of those 2.
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@RyanJones For me, it would be a beachcombing museum.
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@RubikMonat @NeverSinkDev Huh. I'm almost positive I answered questions about my platform. I could be misremembering.
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@Kevin_Pondering @NeverSinkDev I applied for beta access, there were no questions about my hardware. I've played every league since blight and done a few bug reports. I think it really is names out of a hat.
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@ashleyrcummings Maybe. But my colleagues are far more likely to say "brilliant".
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@Zizaran I wanted to run bleed SST from the initial teasers. Now I'm going to follow yours.... Don't let me down :). Here's to our success.
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@MacFarlaneNews I dislike Trump as much as anyone, but at the very least he was "shot at". Tough for me to get into these kinds of semantics.
Let's just all be better.
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@rustybrick @googleanalytics My utilization is down at LEAST 90 percent. To almost never.
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I use to enjoy looking at @googleanalytics reports daily - but with GA4, I sadly do not :(
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@lilyraynyc It's like including Amazon in transactional searches. I know Amazon has it. They have everything.
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@Pete_Bowen Been a while since I've done lead gen, but I'll say this. If you're going to assign a value, it needs to be constantly monitored and updated. If you start to attract MQL instead of SQL over time, that value needs to drop or you're doing a disservice.
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I typically don't assign a fixed value to lead conversions (form/call/chat contacts)in Google Ads. Fellow #ppc and #PPCChat professionals, do you assign a value? And, if so under what circumstances?
Here's my reasoning for not assigning a value:-
- I never use value-based bidding for leads.
- It's guessing. There is no typical value for a lead unless you're selling a single priced product/service through a very predictable sales process - none of my clients do this.
- Having a number there makes it likely that someone will trust that number and say something like our conversion value was $1 000 000 against our ad spend of $10 000 so let's up the ad spend.
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@content_grinder Yeah, but have you tried that? (J/k)
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@HarrisonJHepp Increase your budget to get 3 more conversions at an average CPA of $6578.
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