KrisAtWork
20 posts

KrisAtWork
@KrisAtWorkHQ
Unifying GTM from prospecting to expansion







SF friends - we’re hosting a casual rooftop hang this Saturday, July 11. Come meet new people, make friends, and have chill conversations with founders, builders, and the Kris@Work crew. Just good people and good conversations. partiful.com/e/o26BUhnV51dO…





Founders & Sales Leaders join us for dinner on July 2 in SF! Introducing the Revenue Edge, an intimate dinner for Founders & Sales Leaders from Seed to Series A companies.







Most sales teams confuse personalization with decoration. “I saw you went to Stanford” is not personalization. “Congrats on the funding” is barely personalization. “Loved your recent post” is overused personalization. Real personalization means knowing: Why this account fits your ICP. Why now is the right time. Who owns the problem. What changed recently. What message would actually matter to them. Personalization is not a sentence. It’s the entire system behind the message.

This is the shift we’re building around at @KrisAtWorkHQ one connected GTM workspace from ICP discovery to enrichment, outreach, conversations, deal management (CRM), and account expansion.
