Lee Singletary

Quality of Environment. Brand Safety. Transparency. These are the must-have elements of premium video transactions. See why these factors are essential in our “Buying Premium Video: A Definitive Checklist" from the FreeWheel Council for Premium Video and @VABintel.

"The standards that we’re held to must be a definitive checklist for the rest of the buying community. Don’t hold TV to a higher standard than you would anything else you buy." - Mark McKee, @FreeWheel GM. #ComcastEmp bit.ly/49AIzhD

Introducing Audience Manager, a new solution enabling publishers to unlock faster audience activation across screens. Read more on @adexchanger: bit.ly/40sGVKM

AMC Networks partners with @FreeWheel, @TheTradeDesk and @CanoeVentures to bring programmatic ad buying to linear. #ComcastEmp bit.ly/45Sux7X

It's still early days for premium programmatic, and even earlier for international FAST channels. At #AWNewYork23, FreeWheel GM Mark McKee lays out where the #CTV industry is headed.

@SEPTA_SOCIAL I don’t. I was on the 4:24p from suburban to Norristown. Every window in this train car looked like this though.

@LeeSingletary Hello Lee. Do you have the train car #? ^JR

@SEPTA_SOCIAL can’t see out of train windows (on either side) due to dirt, so can’t see the stop/platform. Conductor also isn’t announcing. Imagine if I was a tourist.

The past several years have demonstrated the importance of women voters in both presidential and midterm elections. #Advertisers can understand how to best reach them with insights from the @Effectv Women Voters Report. #ComcastEmp bit.ly/46GVI6t

The latest Effectv #TVViewership Report provides data-backed #advertising strategies to maximize audience reach across platforms. #ComcastEmp bit.ly/3RE4BJN

Nearly eight in 10 ad views occur on premium VOD, with 68% of VOD ad views taking place within long-form content. #viewerexperience #advertising #premiumvideo #ComcastEmp bit.ly/3ER4seh

In this #EffectvInFocus episode, Travis Flood, Head of Customer Insights at @ComcastAd, and Dr. Karen Nelson-Field, founder & CEO of @Amplified_Intel, discuss attention and its role in #advertising effectiveness. #ComcastEmp bit.ly/3ZsTFjR

Advertisers are optimistic about the value of the TV ecosystem as a core driver of their marketing goals. More than nine out of 10 advertisers expect to maintain or increase spending in streaming and FAST over the next 12 months. #ComcastEmp bit.ly/3RsN8ns

Marketers are ditching influencers for TV talent says NBCUniversal ad boss thedrum.com/news/2023/09/0… via @thedrum

Hear how consistent media investment can drive success, even during uncertain times, and more #advertising insights in the latest episode of #EffectvInFocus. via @Effectv #ComcastEmp bit.ly/3OVcmrJ

This guide from @Effectv defines three simple but critical principles for #marketers to remember in unleashing the power of advertising to generate brand growth. #ComcastEmp bit.ly/3KMQMUW

@SEPTA_SOCIAL just missed the 9:29 because there was an outbound train there at Ivy ridge blocking the crosswalk. I was 4 minutes early. There’s only one crossing. Why doesn’t the inbound conductor wait a few minutes to accommodate the people trapped on the other side?

Premium Programmatic’s Missing Piece Is... (via @FreeWheel) #ComcastEmp bit.ly/44FyRYi

Exciting day ahead as we host our publisher clients for the 2nd Annual Premium Programmatic Summit. This exclusive event will explore the current state of media disruption and the innovation needed to move the ecosystem forward. #FreeWheelSummit #PremiumProgrammatic

The new partnership between @FreeWheel and @Roku will help move the industry forward following a critical TV upfront season. #ComcastEmp bit.ly/3DkBwdL

From complexity to opportunity: unlocking the full value of multiscreen TV. We partnered up with @FreeWheel in Cannes and spoke to industry leaders to explore the trending topics around premium video innovation and monetization. thedrum.com/news/2023/07/1…