

LukΞ Mulks 🦁⟁◎⟁
94.2K posts

@lukemulks
VP BizOps @Brave & @AttentionToken | host: Brave Technologist Podcast & Weekly $BAT Community Call | tweets + views = my own | priv/acc 🦁🛡🚀




Cobie comes up with an idea that will resonate with the CT crowd. “This will definitely improve Base’s image” he thinks to himself. In order to put his idea in motion, he books 46 calls with the legal team at Coinbase. After 2 weeks of intense discussions, his marketing plan is approved by the legal team. Although he has to compromise quite a bit to make sure it can pass. His plan is now compliant. Now the difficult part. He has to present his idea to Brian since it includes posts from Brian’s twitter account. He books an in-person meeting with Brian and the other Coinbase executives. He has to wait 24 days for their availability. During the meeting he has to convince 8 people that are disconnected from reality about his marketing plan. The competition is fierce. Corporate politics mean the other people in the meeting see him as a threat to their existence so they are inclined to refuse whatever he puts out and agree with whatever Brian will say. During the meeting, everyone outside of Cobie is very much surprised. “But wait these are real people you want to appeal? I don’t get it.” Brian says in a visibly upset tone, hinting at this meeting being a waste of their time. Rest of the executives agree with Brian. Meeting ends and @cobie is told there will be a decision in two weeks. Two weeks go by, his idea is refused. He walks around the office, confused. While walking back to his corner office, he sees a room where an intern is actively being tortured. The intern opens up Jesse’s twitter account and tweets: “it’s a good day to build on @base”










@briteresi @lukemulks First responders use Flock to solve serious crime and bring thousands of missing people home to their family. We provide that support with strict limits and built-in protections: flocksafety.com/trust

"The Flock issue is a mirror into what's been happening on the internet for over a decade."- @Lukemulks The same third-party data collection that's been building detailed profiles of us online is now becoming visible in the physical world through systems like Flock Safety. When you combine license plate readers, location data, audio and years of online tracking, you end up with an incredibly detailed surveillance profile. As Luke points out, once that data exists, it can be misused, whether by governments, bad actors, or anyone else who gains access to it. The Fourth Amendment exists to protect against unreasonable government surveillance and overreach, making this more than just a technology issue—it's a civil liberties issue. He also raises another concern that's often overlooked: the security of these systems themselves. If we're worried about foreign adversaries, why are we collecting and storing massive amounts of sensitive location and behavioral data on third-party servers in the first place? If those systems are vulnerable, that data doesn't just become a privacy risk, it can become a national security risk.






Brave Just Revealed the Future of the Internet | Roadmap 4.0 Explained | Free the Money Ep. 35 @Lukemulks is Vice President of Business Operations at @Brave, the company behind the privacy-first Brave browser with more than 121 million monthly active users. After leaving the ad tech industry in 2016, he joined Brave to help build a better internet and later co-authored the @AttentionToken (BAT) white paper. In this episode, we break down Brave's newly released Roadmap 4.0, including: • How Brave plans to rebuild the economic layer of the web • Why the traditional advertising model is breaking down in the age of AI • Brave's vision for stablecoins, BAT buybacks, and a new "web of value" • X402, Machine Payments, and why AI agents need native internet payments • Why Brave Search API has seen explosive growth as developers build the next generation of AI applications • The Creator Contribution Protocol and Brave's vision for paying creators in the AI era • The new unified Brave Wallet, Brave Pay, and bringing self-custody to everyday payments • Why private digital cash is essential for preserving freedom in a cashless world • How mass surveillance creates permanent profiles that can be abused by governments, criminals, or foreign adversaries Remember to subscribe and hit the bell "🔔" icon to get notifications. Check out my favorite privacy coin, Zano and follow @zano_project for updates. You can buy Zano seamlessly on MEXC using a VPN, or browse the full list of exchanges where Zano is available here: zanolist.com/exchanges You can also find educational content, tutorials, and interviews on the official Zano YouTube Channel: @zanoproject" target="_blank" rel="nofollow noopener">youtube.com/@zanoproject
0:00 Luke Mulks on Why He Left Ad Tech to Help Build Brave 2:27 Why 121 Million People Are Choosing Brave 3:45 Brave Roadmap 4.0: Rebuilding the Economic Layer of the Web 5:25 Why Programmatic Advertising Is Dying & What Replaces It 8:23 BAT, Stablecoins & the "Web of Value": How Users Could Earn From Everyday Activity 10:42 Cash Is Disappearing. What Replaces Financial Freedom? 11:41 Why Private Digital Cash Is Essential for a Free Society: ZANO 13:29 X402 & Machine Payments 15:05 The Convergence of AI, Crypto & Autonomous Payments 16:41 Why Stablecoins Could Become the Internet's Default Payment Rail 18:22 Will Brave Launch Its Own Stablecoin? How BAT Buybacks Could Work? 22:12 Brave's Creator Contribution Protocol: Paying Creators in the AI Era 25:29 Can AI Protect Creators? The Future of Copyright, Attribution & Royalties 28:12 Inside the New Unified Brave Wallet: Self-Custody Meets Everyday Payments 31:23 How Crypto Cards Actually Work at Checkout 35:59 What Does Privacy-Preserving Commerce Actually Mean? 38:03 The Phia Browser Extension Controversy & the Growing Browser Trust Problem 39:47 Could X and Brave Work Together? 43:01 Waymo Locked Kids Inside a Driverless Car 44:51 Flock: How Third Parties Built Your Digital Profile