Mae Karwowski

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Mae Karwowski

Mae Karwowski

@maewow

@ObviouslySocial founder, an influencer marketing company. Love tech, sports, fashion & design. Left handed. Will talk at length about all the above.

NYC Katılım Nisan 2009
7.8K Takip Edilen10.1K Takipçiler
Laura Leiva
Laura Leiva@lauraaleiva·
A great piece on the entire Shein-sponsored influencer trip with reporting by @JordynJournals and @sapna. “I really don’t know of any other situation where there was an overt agenda like the Shein example,” said Mae Karwowski (@maewow), founder of @obviouslysocial, an influencer marketing agency. “It required such a suspension of disbelief and clearly came across as a sort of propaganda.” Read more here: nytimes.com/2023/06/29/bus…
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Jasmine The Great | Strategy & Stuff
Jasmine The Great | Strategy & Stuff@lmTheReasonWhy·
See a girl on tik tok who hosted her own art show and made like 40 bands, no gallery cut or nothing. She rented an event space and housed her art, sold tickets, made it a whole event. Sold prints and merch and half her originals sold. Artists, take notes. For real.
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Mae Karwowski
Mae Karwowski@maewow·
i love this clip so much
Billy Oppenheimer@bpoppenheimer

In 2016, Pharrell Williams visited an N.Y.U. music production class to critique student songs. After he listened to a song called “Alaska” by a student named Maggie Rogers, Pharrell said, “Wow. I have zero, zero, zero notes for that.” “And I'll tell you why” he said. Because... “You're doing your own thing. It's singular. It's like when the Wu-Tang Clan came out—no one could really judge it. You either liked it or you didn't, but you couldn't compare it to anything else. And that is such a special quality, and all of us possess that ability.” Takeaway 1: The source of your power, Robert Greene says, is your uniqueness. We say of genius, as Pharrell said of Rogers' song: "They're 1 of a kind." "They're singular." So are you, Robert likes to point out: No one has ever had your DNA, your experiences, your perspective. Embrace your uniqueness. Express it in your work. Takeaway 2: The video with Pharrell went viral & Maggie Rogers, seemingly overnight, was a pop star. But… Rogers started playing music when she was 7. She started songwriting a few years later. In high school, she attended courses at the Berklee College of Music. During her senior year, she recorded her first album, which is what got her accepted to the N.Y.U. music school and the opportunity to play one of her songs in front of Pharrell. As Rogers later said of the viral video, “My many, many years of focus and hard work got kind of packaged into a Cinderella story.” Ryan Holiday's line is, "All success is a lagging indicator." All success is a function of the previous work put in. “When a day’s writing goes well,” Ryan writes, “it’s a lagging indicator of hours and hours spent researching and thinking…Hitting a personal record on the bench press is a lagging indicator of a lot of discipline and hard work. Receiving a promotion is a lagging indicator of a lot of quality work. Delivering a keynote with confidence is a lagging indicator of a lot of preparation.” Getting packaged as a Cinderalla story is a lagging indicator of many, many years of focus and hard work. - - - “It seems to me that each of us expressing our own originality is the essence of our art and professionalism.” — Jim Henson Follow @bpoppenheimer for more content like this!

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Mae Karwowski
Mae Karwowski@maewow·
Authenticity in speaking about brands is so important because as a creator, your audience is savvy and they CAN TELL when you truly recommend a brand or product. Our data shows it! Great conversation with @FortuneMagazine on trust and social media: fortune.com/2023/05/12/con…
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Jon Cook
Jon Cook@JonCookVML·
Connected Brands just got more Connected! I’m so excited that @obviouslysocial is now part of the @vmlyr and @wpp family. @maewow and @maxdom and their team are the best in the influencer business. Can’t wait to do magical things together … obviously! #WeAreVMLYR
VMLY&R@VMLYR

We’re thrilled to welcome the best in influencer marketing to the VMLY&R global network! @obviouslysocial is an unparalleled, award-winning, technology-led social influencer marketing agency – here we go! vmlyr.com/news/obviously…

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Mae Karwowski
Mae Karwowski@maewow·
@cannontekstar Yep, these are all the challenges we help brands overcome when it comes to tiktok and social video in general.
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Keşfet

@WPP @obviouslysocial @vml_global @MorningBrew @jsheena2021 @JordynJournals @sapna @lauraaleiva