Marketing & Technology Research

Do you know any marketing researcher who’s research focuses on technology and who are active on Twitter? 🧐 Tag them so we can virtually say hi, shake hands, get to know them and their work. Let this be the start of a community of collaborators and friends with interest in tech.

A variety of new articles on tech in marketing are out this week, with CB featured techsigarticles.blogspot.com/2021/07/week-2…

Delighted to share our @SameerHosany @AliTarhini paper titled '#Consumer #interaction with cutting-edge #technologies:Implications for #futureresearch' in #computers in #HumanBehavior. @comp_science @MarTech_lit @ELSpsychology @ElsevierConnect Free access authors.elsevier.com/a/1cjF82f%7EUW…

A strategic framework for artificial intelligence in marketing link.springer.com/article/10.100… read the article to know how mechanical, thinking, and feeling #AI can be used in marketing strategically.

So what’s the deal with anthropomorphized robots? Should we do it or not? What determines consumer reactions? Why? Read this meta-analysis in @JAMS_updates to know all about the moderators and a fantastic future research agenda on the topic. #AI #Robots idp.springer.com/authorize?resp…

The AMA Tech SIG has recently picked up the pace and is actively sharing new articles. That has caused an identity crisis here since our account was created to fill that gap when TechSIG was slower. What would you like to see here?

#AI-driven recommendations are all the rage in #ecommerce. Do they work best for utilitarian purchases like wheelbarrows or hedonic purchases like designer shoes? Find out: buff.ly/33bBT8W Full JM article: buff.ly/3fsPQo5 #MarketingAcad @longoni_chiara @lucacian

AI is becoming an increasingly important part of Marketing. Ma and Sun overview the most common methods of machine learning and set out a research agenda in 5 aspects of Marketing: method, data, usage, issue, and theory. #machinelearning #marketing #data sciencedirect.com/science/articl…

Could #MarTech get any better than this? Don’t miss this: JBR paper on #AI in marketing by @JochenWirtz and colleagues. Using topic modeling, they identify 10 themes among the publications thus far and offer suggestions for future. sciencedirect.com/science/articl…

Don’t miss the deadline for this CFP on living and working with #Robots in service frontline

🚨Dissertation Competition🚨 Marketing PhD students with dissertation topics on technology and/or innovation, check this call by @AOM_TIM

Be sure to check out JOSM’s latest special issue “New Frontiers in Digital Media Services” (Volume 3, Issue 3) guest edited by Werner Kunz and Gianfranco Walsh: emerald.com/insight/public…

Should we consider consumers’ opinion in shaping ethics of #AI/technology? Does asking consumers about negative outcomes of #AI scare them off of future #AI adoption? Read this fascinating thread by @iyadrahwan which includes their published research findings on these matters

Link to the paper journals.sagepub.com/doi/abs/10.117…

The 🍒 on top of all the #AI papers of past week is @JofMarketing experiential perspective on AI developed by @DrGiesler @rebecca_reczek @PuntoniStefano & Simona Botti. Read this before you start your journey into #AI research.

This paper by @ameen_nisreen @AliTarhini & colleagues addresses AI-enabled consumer experience and its antecedents related to commitment, trust, & quality using survey data & SEM method. sciencedirect.com/science/articl…

Can #AI coach your staff? Who would benefit most from such training? New JM article shows the results of 3 field experiments using #AI coaches (vs. human vs. human&AI assemblage) on sales agent learning & performance within #FinTech industry.

B2B matketers: It’s time to embrace #DigitalMarketing toolbox! Paper on “digital marketing capabilities gap” provides a 20 year review & research agenda on the topic & discusses 4 themes: channels social media digital relationships digital technologies sciencedirect.com/science/articl…!

The mention of Davidsbridal was related to this news: buff.ly/34suEcx

Would brands like @davidsbridal benefit from implementing 360-Video #VR? This JBR paper on #VirtualReality suggests VR has brand implications that depend on consumer knowledge. Authors offer the underlying process & how to attentuate negative effects sciencedirect.com/science/articl…

Someone put our thoughts into words! New article from @followstefanie (one of our favorite people on planet) and Karen Robson. Discussing the potentional of #drones in impacting marketing. They offer potential areas for research on this technology.👏👏 link.springer.com/article/10.100…