Mark Gavalda

@KevinMelnuk It is 🤓 x.com/wassymbensaid/…

Tell me it's true!

Last quarter I rolled out Microsoft Copilot to 4,000 employees. $30 per seat per month. $1.4 million annually. I called it "digital transformation." The board loved that phrase. They approved it in eleven minutes. No one asked what it would actually do. Including me. I told everyone it would "10x productivity." That's not a real number. But it sounds like one. HR asked how we'd measure the 10x. I said we'd "leverage analytics dashboards." They stopped asking. Three months later I checked the usage reports. 47 people had opened it. 12 had used it more than once. One of them was me. I used it to summarize an email I could have read in 30 seconds. It took 45 seconds. Plus the time it took to fix the hallucinations. But I called it a "pilot success." Success means the pilot didn't visibly fail. The CFO asked about ROI. I showed him a graph. The graph went up and to the right. It measured "AI enablement." I made that metric up. He nodded approvingly. We're "AI-enabled" now. I don't know what that means. But it's in our investor deck. A senior developer asked why we didn't use Claude or ChatGPT. I said we needed "enterprise-grade security." He asked what that meant. I said "compliance." He asked which compliance. I said "all of them." He looked skeptical. I scheduled him for a "career development conversation." He stopped asking questions. Microsoft sent a case study team. They wanted to feature us as a success story. I told them we "saved 40,000 hours." I calculated that number by multiplying employees by a number I made up. They didn't verify it. They never do. Now we're on Microsoft's website. "Global enterprise achieves 40,000 hours of productivity gains with Copilot." The CEO shared it on LinkedIn. He got 3,000 likes. He's never used Copilot. None of the executives have. We have an exemption. "Strategic focus requires minimal digital distraction." I wrote that policy. The licenses renew next month. I'm requesting an expansion. 5,000 more seats. We haven't used the first 4,000. But this time we'll "drive adoption." Adoption means mandatory training. Training means a 45-minute webinar no one watches. But completion will be tracked. Completion is a metric. Metrics go in dashboards. Dashboards go in board presentations. Board presentations get me promoted. I'll be SVP by Q3. I still don't know what Copilot does. But I know what it's for. It's for showing we're "investing in AI." Investment means spending. Spending means commitment. Commitment means we're serious about the future. The future is whatever I say it is. As long as the graph goes up and to the right.

I'm glad you asked, yes the new dashboard finally comes with Dark Mode 🦇

WordPress agencies, if you pay attention to this, I guarantee your MRR will skyrocket! "leaving self-hosting to get better sleep - old Kinsta customer who came back after realizing he was spending about the same for more work" Once you realize and acknowledge that your time is worth so much more, you are set on growth! There are plenty of great managed hosting solutions available; consider any of them and outsource the boring hosting task to them. You will have more time to work with your clients, find new clients, and grow the business. Trust me, we see this firsthand at the thousands of web agencies we work with.

Shipping fast! Your new Sevalla dashboard is live. Go and check it out! If you don't have an account, you can register and get started with $50 credit!

Hi, @jonrichpen here! About 9 years ago, I joined Kinsta as a support engineer. Today, I’m stepping into the role of CEO. Thank you for the trust you place in us every day. Here’s to staying true to what got us here and making it even stronger. 🔗 ow.ly/A9yW50WUenO

📣 Big news at Kinsta: @jonrichpen is our new CEO. He’s grown with us for 9 years, from support engineer to top executive. 🎉 We’re also excited to welcome Matt Reid, former BigCommerce SVP, as our new CMO. Exciting chapter ahead! 🔗 ow.ly/oetK50WUcyW

We have a new homepage! The team did an excellent job, and the new version better explains what we do and how we help agencies, enterprises, and SMBs worldwide to succeed! Go and check it out!

Learn how Tempest by @brendt_gd brings static site generation to PHP, making it easy to build fast, secure, and scalable sites with familiar patterns. sevalla.com/blog/static-si…

We are hiring, another WordPress job opening 🟢 Not slowing down even during the summer ☀️ Our Sales team is looking for an Account Manager for the EMEA Region The Account Manager will be responsible for managing existing client accounts and building relationships with them.

Have you already seen/tried Sevalla.com for hosting apps and can share any feedback? It looks super nice and affordable.

We are hiring, another WordPress job opening 🟢 We are looking for a Business Development Representative If you’re passionate about finding new ways to spark conversations, thrive on owning your number, and love the challenge of building outbound pipeline - we want to hear from you. Fully remote opportunity!

Busy month behind the team, and they cover all the platform updates in the latest monthly news drop: New layer of MyKinsta security New option for additional SFTP users Database Studio for WordPress (beta) Application Performance Monitoring is now PHP 7.4 compatible (Subtle) MyKinsta UI change (Not so subtle) MyKinsta UI change API endpoint additions, updates, and a couple of deprecations Blackfire website monitoring tool support New weekly digest email for Automatic Updates

The Database Studio for WordPress sites is now publicly available as a Beta feature for all your Kinsta-hosted sites! With the Database studio, you can manage your MySQL, MariaDB, and PostgreSQL databases right from the MyKinsta UI.

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Drupal --> WordPress WordPress has officially replaced Drupal as CERN’s web content management system. "WordPress represents a significant enhancement to our broader web presence, providing users with access to a powerful and modern system that prioritises responsiveness and accessibility alongside easy content creation." 👏🥳

Snowmad Digital called their old hosting experience a “toxic relationship.” Then, @brianleejackson suggested Kinsta. The result? 🚀 348% more client conversions 🚀 450% agency growth When you stop chasing support tickets, you can finally grow. 😌 🔗 ow.ly/fyuv50VI4eX

Hiring! We are looking for a WordPress developer: - Minimum 5 years of WordPress development experience, including custom theme and plugin development. - Strong knowledge of PHP - Expertise with JavaScript, specifically React, for creating dynamic frontend components. - Experience developing, customizing, and maintaining Gutenberg blocks. jobs.lever.co/kinsta/dd8c3c6…

Better hosting isn’t just faster load times... Support that actually shows up. Tools that don’t slow you down. And peace of mind when traffic suddenly spikes. That’s what Wholegrain Digital found after switching to Kinsta. Give us a try. Or don’t. But like… you should. 🤭

Kinsta just hit 1000+ reviews on @G2dotcom ! Huge thanks to our incredible team for over a decade of teamwork and to the best customers we could ask for!