Mary Webberley 💉💉💉💉😷

@barjammar I'm very sad to hear this Barry. He was such a lovely and great man. My condolences to you, his other friends and his family.

I am sorry to report that Dr (John) Robin Warren (Nobel Prize in Medicine 2005) died yesterday evening (July 23 rd).  Robin was cared for at Brightwater in Perth Western Australia. He had become very frail in recent years and passed away peacefully in the company of his family.

@kirovkate 👀

Perth cafe tragics, please send me your tips as to where - WHERE - to buy a coffee after 2pm in this town?

@Nicolascole77 Brilliant - thanks for sharing the whole strategy.

How many emails does it take for someone to buy a product? After 20 cohorts of Ship 30, over 10,000 students enrolled, and millions of dollars generated in revenue... We've cracked the code. It's not 3 emails. Or 5... Here's a full breakdown of our launch email strategy The answer? On average, it’s nearly 20 emails! Sometimes more. This is something we REALLY didn’t understand when we first launched Ship 30 for 30, and we fell into the same trap a lot of creators do: “If I send too many emails, people are going to see it as spammy. They’ll unsubscribe. They’ll never buy anything from me!” And from all the data we’ve collected, we can objectively say now that is false. If you are constantly giving away free education, more emails means more money. Period. The 20-Email Strategy If you are about to launch a digital product, a cohort-based course, a book, a consulting or group coaching offer… Or, if you have a product/service for sale and want to know how to increase sales… Here’s a 2-part strategy anyone can implement. • The first part is 100% education. • And the second part is 100% sales. Let’s dive in. Part 1: 100% Education These emails are intended to do 2 very specific things: • Show the customer you are the right person to help them. • Remind them you have a product/service for sale. These emails should be 99% free value + 1% “Oh, by the way, you can sign up here” CTA at the end. Except for the very first email—which sets the frame for what your offer is. • Email #1: Plain Pitch. “Here’s what I have for sale, here’s what problem it solves, here’s how you can buy it.” • Email #2: Who This Is For. “Here are the 3 archetypes of people I believe I can help most—and why. Which one are you?” • Email #3: 10 Biggest Problems. “I know what your biggest problems are. I know why you’re experiencing them. I know what you’ve tried in the past to solve or overcome them. Here’s why those things didn’t work—and here’s why my approach is different.” • Email #4: 3 Desired Outcomes. “I know the Top 3 outcomes you want. I know why these 3 outcomes are the ones you value more than all the others. I know because these were the outcomes I wanted when I was in your shoes. Here’s how I can help you get there.” • Email #5: My Story. “I used to be exactly where you are now. Here were my problems. Here were the outcomes I wanted. Here’s what I tried and why it didn’t work. Here’s what changed. And here’s where I am today. Now, I’d like to help you do the same.” • Email #6: Stop/Start. “Here are the things you’re probably trying right now to solve this on your own. STOP. Here’s why those aren’t working. Instead, START doing this—it’ll have a much bigger impact. And by the way, this is what I help you do.” • Email #7: Myths. “Here are the faulty beliefs most people have when they set out to solve these problems/achieve these outcomes. Here’s why those beliefs are faulty. And here’s some mental reframes so you can think about this the right way.” • Email #8: Quick Tips. “Let’s say you want to do this on your own. That’s fine. To help you, here are some tips I would give anyone struggling with these problems/trying to unlock these outcomes—and here’s how to quickly implement them into your life.” • Email #9: Mistakes. “Ah, but here are the mistakes most people make when they set out to do this on their own. Here’s why those mistakes happen. By the way, I can help you avoid these mistakes.” • Email #10: Templates. “I wanted to share this with you… it’s my favorite template for quickly and easily solving this specific problem. Oh, and by the way, I give you tons of these templates in my product/service.” Part 2: 100% Sales The second part of this 20-email sequence are emails intended to do the opposite of the first 10 emails. You’ve given them a TON of free value. So here, you SHOULD hard pitch people on your list. And the goal should be: • Buy • Or Unsubscribe You do not want people sitting on your list doing nothing. So this second sequence is a good way of figuring out who is actually going to ascend with you, and who was never going to ascend in the first place. • Email #11: Everything That’s Included. “Here’s how my product/service is structured. Here’s everything you get.” • Email #12: Bonuses. “But that’s not all. When you join, you also get these 3 bonuses.” • Email #13: Testimonial Roundup. “Want proof? Look at all the people I’ve worked with who have been successful! Chances are, you resonate with one of their stories.” • Email #14: Where Will You Be 1 Year From Now? “Ask yourself a quick question: where will you be 1 year from now if you don’t take action? Compared to… where will you be if you DO? If you know a year from now you’ll be disappointed if you don’t make any progress, then let’s avoid that path. Here’s how I can help.” • Email #15: Testimonial Deep Dive. “Here’s 1 student in particular. Here’s their full Zero to Hero journey. This could be you.” Email #16: The Tale of 2 Archetypes. “Here’s a quick story of 2 different types of people. 1 of them took action. The other didn’t. Here’s where they both ended up. Which one are you going to be?” • Email #17: What Has You On The Fence Survey. “Real quick, would you mind letting me know what has you on the fence? Which of the following 3 options is it? Time? Not sure if you’re ready? Or cost? Let me know so I can help find a solution.” • Email #18: Behind The Scenes Look. “Just so you know everything you’re getting, here’s a sneak peek at the first couple modules/resources. Let me walk you through it so you know what you’re stepping into.” • Email #19: Disappearing Bonus. “Let’s sweeten the deal. If you take action in the next 48 hours, I’ll also throw in this other bonus worth $ X. But after 48 hours, this goes away.” • Email #20: Disappearing Discount. “Let’s sweeten the deal even MORE. Here’s a $ X-off coupon code. But you must use it within the next 48 hours, otherwise it goes away.” Phew! That’s a lot of emails! But that’s the point. (One of our favorite quotes, I think Hormozi said it, is “People need to be reminded more than they need to be told.”) If you aren’t willing to go through the effort to build a 20-email sequence educating and empowering customers to take action with you, then don’t be surprised when your sales are what they are. And by the way, if you found this public breakdown helpful, comment below and let me know if you’d be interested in me sharing our internal templates for each one of these emails.

@DrEmmaBeckett @PanteraPress @katydidinoz Oooh, this looks like it will be good !

Hello! Big news! Have I been a bit quiet on here? Yes. I’ve been writing a book! Thank you to @PanteraPress & @katydidinoz for the opportunity! And it all started here on the Twitter!

@IstvanicMarin @mackebfan This is so helpful...just want to confirm..I keep the original builder campaign switched off is that correct? And it has to have just one format? e.g 1:1 static image?

@mackebfan Create ad Publish it Take post ID Run ad with post ID in a different campaign Add asset customization there

One of the biggest mistakes in FB ad accounts is >NOT using post ID It's an easy fix & can lower your CPA drastically Some people don't know how to use it, some don't want to cause it disables asset customization But there's a way to combine post-ID and asset customization

Anyway she left her institution during treatment and is now ready to go back to work & looking for another role Over 100 publications, 12000 citations, has run her own lab, built a startup Please DM if you think you might have something for her

@k_eagar 😢

What a tragic loss for Australia. A voice of reason on COVID among a lifetime of achievements smh.com.au/healthcare/epi…

@IstvanicMarin 100k Thanks!

Last week at a private mastermind, I talked about how to profitably spend over 100k a day on FB ads. I covered: >ad account structure >testing & scaling frameworks >utilizing whitelisting >creation of winning ads RT + comment "100k" to get my deck for FREE (must follow to DM)

@alexkaplan0 🥲

I am pretty convinced it's over. I'm glad we got the chance to dig in together and talk about superconductors. Obviously disappointed by the result. Nice to meet you all and thanks for coming along for the ride

@obviceo Make sure the customers are happy

The most important job of the CEO is to ______ Comment below 👇

@slsandpet It''s a scam. I live in Perth and get the same texts!

Is there a scam connected with E-Toll I've been told I have a payment that failed on Monday but the last time it was used was Sunday. Don't want to click on the link supplied

Enough respect #ImWithGary @GaryLineker

Fabulous!

@BlairWilliams26 John Lennon’s Give Peace a Chance.

@FreshFizzSodas Go for the pink. Very few natural foods are blue and a chef once told me it suppress appetite.

We've got two options for the Hibiscus Ginger Ale as well:

So I've been working for a while now with the very talented @82acb on new labels for Fresh Fizz, and they are just about ready! Shown here are two options for the Sparkling Mint Lemonade - @BevNETCraven @iiiitsandrea @RosenZone thoughts?

@trishgreenhalgh 🍰 🧁 🎂

@anthonybayss @rrhoover Try Carl and Elizabeth at No Code Odyssey for a couple of options. They’ll teach you what to do or hook you up with a no code dev nocodeodyssey.com

Can anyone recommend a no-code builder for someone with very limited coding skills? What to build an app that uses phone device features such as camera and microphone?? Maybe @rrhoover can suggest??

@JanessaPickeri2 @telethonkids @HonJulieBishop Yay! Congratulations Janessa.

It was an honour to receive the ⭐️Illuminate Award supported by Hon Julie Bishop at last night’s PitchFest for my work improving rapid #StrepA 🧬 testing to prevent #RHD + #sorethroat complications. Congrats to my brave colleagues + thank you @telethonkids community 💪🏻

@joshjoshbegosh 🐞

🤔❓