marcus backhaus

@Nicknhf Talent

People always ask how we run multiple 8-figure brands. It all comes down to one thing: hiring the right talent. Hire people who are better than you in every department. We even offer sweat equity, because when people feel like they’re running their own business inside yours, everything changes. It took us a while to find the final piece of the puzzle, but we figured it out. Curious how we did it? Comment “talent”. 🧩

@Nugennath Hire a supply chain manager with experience in handling long lead times. It’s a complex area, so having someone experienced to set up the right processes and maintain it is def worth it. It doesn’t even have to be expensive

Having a nightmare with stock Never done it before Are you guys just using excel Or software, all the apps I’ve looked at look shit or complicated Basically rest profitable atm and leads times are too slow

@ecomwithtom You can create a product metafield with the type "# Integer". Set "namespace and key" to "seo.hidden" and name it to whatever. Then go into each product you want to hide and add a "1" in this new metafield. You can verify that it works via google search console

@itsdavenash @sourfraser Motion (motionapp), its a great for creative analysis but it’s rather expensive

Top 3 ads in the account are all ours Such a good feeling

@nkecom So do you test new creatives in your ”scaling” campaign?

Last week we scaled from £1.5k/d spend to £15k/d in less than 24 hours - in the most nonchalant way possible. Anyone who tells you that there is “nO bEsT wAy To RuN aN aD aCcOuNt” is DELUDED. THERE IS ALWAYS A BEST WAY TO DO SOMETHING. That’s the whole point of the word “BEST”. Lol. So, what’s the BEST way to run Meta ads? It comes down to these two principles: 1) Longevity 2) Scalability I will die by these two concepts. They are the foundations of my ecom philosophy & they make everything 10x more simple & 10x more effective. It’s a leverage game. 1) Longevity When you set up your ad account, you should be able to LEAVE IT for the rest of time & it will always work. It should NEVER stop working. That’s how machines & algorithms work. They get better over time, by themselves. If your ads don’t improve over time, you’re doing something wrong. When I die, I’ve already written in my will: “DO NOT TURN OFF ANY OF MY META ADS.” They will feed my grandchildren’s grandchildren. My ad account structure is generational. I’ve spoken about it before, but when I sold one of my dropshipping stores earlier this year - the day I handed over the brand was the first time I’d checked the ad account since the day I set them up. No joke. I’d created bid cap campaigns with a couple creatives (that I never even bothered to update) & it was just printing on demand. £100k months without touching the ad account once. Honestly, one of the reasons I sold it was because I forgot I owned it. That’s what you call longevity. 2) Scalability Now, obviously it’s not advised to just set up your ad account & leave it until the day your bloodline ends - but the reason for optimizing for longevity is to do with building sustainable foundations. Once you have created these foundations, the aim of the game is to scale. The most important advice I could ever give anyone when it comes to Meta ads is this: You should be able to scale your ad account without changing the structure, or toggling any ads on/off. It should always just be a case of pumping budgets (& increasing caps). If you’re the kind of person who tries to increase their budget & the whole thing breaks - you have a structural problem. Or, if you find yourself tweaking around with a bunch of ads in a tonne of different ad sets - you’re doing it wrong. IT IS ALWAYS BEST TO TRUST THE MACHINE. Don’t turn off your ads. Don’t create BS testing campaigns. Don’t start randomly duplicating ad sets. Start learning to feed the machine with what it wants. This is how we managed to scale spend so rapidly last week. I built the foundations in the ad account for this brand almost two years ago & we’re still using the SAME cost-controlled campaigns. I’ve also never switched off a single ad. We dropped the caps at the start of the month - in order to control volume - then last week we decided to ramp it all up. I increased all the caps & 10x’d all the budgets (from my phone) & now we’re here. I could also scale so much higher if that was our goal. Do you think it would be possible to scale so quickly & so profitability without a solid ad account structure leveraging cost controls? Hell no. GOOD LUCK & HAPPY SQ4LING.

@itsdavenash I would take attribution from a post-purchase survey with a grain of salt. I’ve had a platform get a lot of votes even though we ran zero traffic there. I think a lot of customers just randomly selected it because it was like the 3rd option.

@herrmanndigital Do you have an max amount of recommended ads in an ASC campaign for this?

Meta BFCM tactics to save you time and energy to focus on other things: Run your evergreen posts as is. Don’t pause them on any social platform. Launch all your “sales ads” in one ASC with max budget and set on 1DC with lifetime budgets. Make sure to scale down budget on Saturdays and Sunday until evening. Scale up every hour from 2pm est - on, Cyber Monday. Don’t over do the creative for BFCM. Less is more. Focus on diversity to hit across all placements. That’s it. Good luck!

@MattiSchroder @commslayercom Do you find that this tools AI responses in non English languages works well? The response in this email has great Swedish!

Color me impressed! A customer wrote to our customer service asking what size she ordered in a previous order. @commslayercom's AI drafted a perfect response with the right size from the previous order. 🤯 Customer service made easy 🤷‍♂️

@IstvanicMarin Do you use any tool that automatically syncs the data to your spreadsheet? Or do you manually update the sheet?

A strange thing happened in one of my ad accounts yesterday One ad that wasn't getting spent for over a month, yesterday started getting delivery and became the highest-spending ad in the ad set It would be all cool if the performance is there, but FB decided to pick it due to the wrong signals - engagement signals Ad has a girl in the bikini in the hook, so I assume it got some delivery to guys, who then continued to watch the video, resulting in super high thumb-stop, hold rate, and CTR, as well as super low CPC so FB started to push that ad, although in over 1k spend it didn't get any sale Luckily I managed to catch it due to my daily tracker where I noticed my CPC dropped 3x on average day over day I'm all for trusting the algo, but it's not perfect!

@crowizard_stef Do you know any good agencies that do 3D renders? I've been looking for one but haven't been able to find one that can do what I need

Genuine question: are there still people using actual photoshoots over 3d renders + AI for ALL content? I know that for some brands and shoots it makes sense, but I feel like for 90% of the brands, all the primary assets that they need can be made with good renders and AI...

@Jacob96827521 Sweet! How are your customers reacting to those shipping times? My current warehouse is in Sweden, but our lead time is so rough. I’ve thought about adding a backup warehouse in China

@mackebfan Can range from around 4-10 days depending on the country. Average is around 7 for me

If you use a Chinese 3pl and your paying for storage and pick & pack fees, sorry but you’re getting bent over

@ArijanJanes Listicle

Pre-sale listicles are CRUSHING it. Top-tier brands use them to warm up leads and convert them on the PDP. Absolute necessity if you're running ads. Want the editable designs? Like + comment "Listicle" and I'll DM you

@dtcpages DTC

Forget Prime Day. Here's a FREE Amazon-style delivery date box for your DTC store. > Dynamic & precise > Adapts to various timezones > Customizable without code Grab the block, JavaScript, and setup guide. Like and comment "DTC" to get yours. Must be following so I can DM!

@itsdavenash I’m working with an agency and we have about a 30% hit rate. If you are running tests make sure they have enough data for the tests to be statistical significant. I’ve seen quite a lot people implement things with to little data just because the tests looks good early on.

@itsdavenash @nkecom Yeah im gonna test it out and let it run a bit longer. It’s sucks though since on our Norwegian store our cost caps/bid caps has been been preforming great since the start

I always find it funny when people say you can’t scale/generate volume with cost controls. (It’s usually the clueless agency owners) Every top brand owner/drop-shipper/affiliate I know is running cost controls & if they aren’t - I slap them across the face & tell them they need to. They always end up thanking me. IMO: hating on cost controls is the number one sign that you have no idea how Meta works. Cost controls are designed to unlock more profitable scale - not so you can spend 50% of your budget & earn 30% less revenue. Of course, on bad days Meta does protect your budget & they will spend less money than they would on a good day - because there are less auctions to be won. However, that’s not the reason we use cost controls. We use cost controls so we can SCALE. We’re saying to Meta: “spend as much of our budget as possible as long as the CPA is below the cap” The key words are: “as much of our budget as possible” Does that not sound like scaling to you? Ultimately, there are more good days than bad days. Therefore an ad account with cost controls will always get more spend (when set up correctly) than an ad account without cost controls. The beauty with our cost-control setup is that it would literally be impossible for any low-cost dork to be in our ad accounts outperforming our ads. You can’t beat the machine & its incredible ability to predict the future based on past data points. It’s funny, because whenever I talk about the power of cost controls - people assume I started ripping cost & bid caps from the first ever day I started running ads. Lol. I was running ads on lowest cost for years before I ever did my cost control initiation. I’ve been dropshipping since I was 15/16 years old. I spent millions on FB ads with lowest-cost bidding before I ever fully transitioned to cost controls. I actually remember the first time I changed my ads to manual bidding. It was for the first DTC brand I ever invested in - a jawline strengthening tool. You’ve probably seen it (we exited a few years ago). We were spending €200/d & generating €4x returns (I was 18/19). Then, overnight, our ads went to spending €400/d with €2000+ back. It was at that point my life changed. Although it took me at least a year to properly understand how cost controls worked - it completely shifted my perspective on how Meta works & how to properly leverage the machine. That paradigm shift was crucial. The same goes with broad targeting. I haven’t used any interests since 2018. At the time, all my friends thought I was crazy. I can only imagine how much controversy it would cause on this app if I was active at the time (I was too busy in the trenches). Now, all the top media buyers in the world swear by broad targeting. I think the same thing will happen with cost controls. To me, it is undoubtedly the best way to run Meta ads - to a point I believe it’s almost stupid not to. However, so many people just don’t see it (skill issue). Mark my words, 12/18 months from now - people will look at cost controls the same way they look at broad targeting - the best way to run ads. Even if you disagree, it won’t be long before Meta will make cost controls some sort of default - because it means they collect more ad dollars. We’re already seeing it with the “we will spend more of your budget on good days” messaging. One day you will come back to my old posts & see I wasn’t crazy. Until then, good luck & happy scaling.

@0xmagnanimous @obviceo @ashvinmelwani Are you on Shopify plus plan or how were you able to add that to the checkout?

@DylanAnder What tool do you recommend to build advertorials and listicles?

FOR THE LOVE OF MONEY Please test advertorials and listicles. They're absolutely crushing in 2024. Long-form landers work, but the success rate of listicles/advertorials seem much higher based on Heatmap clients.

@FedotOff90 Retarget

FB ads retargeting has one of the highest CVRs. If you’re not doing it, you’re leaving thousands behind. Comment “Retarget” if you want my FB ads retargeting cheat sheet and I’ll auto-DM it to you. (must be following)