Max Mulvihill

I’ve built a small strike team of go-to-market experts — strategy, sales, and finance. If you want real support, let me know.

@jslishi Criminal

Retroactive to January 1st, 2025 for anyone wondering!

I am surprised more VCs aren't talking about this. But, if you are a NYC founder with any type of liquidity event happening soon, consider relocating NOW! CC: @ethdaly @MaxwellAbram @ChanniGreenwall @SandroChess @Bfaviero @evanbfish @jackmmcclelland jdsupra.com/legalnews/new-…

for dm's about this brand doing well.... Ask yourself, what needs to happen for this to provide VC returns?

wtf are we doing? If you invested in this, pls DM the thesis

💚🚀@Zevia $zvia 💎🙌 @iamcardib Ready to squeeze the shorts 👀🍑#WSB

@CBSNews What a headline. Cover for war crimes.

A reporter for Russia Today narrowly escaped with his life on Thursday after a missile landed behind him as he reported in southern Lebanon. The incident took place as Israel fights its other war against Iranian proxy Hezbollah in Lebanon. According to the news outlet, the journalist and his cameraman were both injured, but are in stable condition.

@ZachCPG Good explanation of the division. Many brands let brokers run wild and the incentive is to pump volume at the expense of any distro strategy or funding constraints. I do shit on a specific sub set of sales agencies … 😂but agree with these points

Brokers are one of the most misunderstood pieces of CPG. First question is usually “do I need one.” Yes. you absolutely do. When do you need them? as soon as you can afford them. For a national broker: Retainers typically range from $7k-$15k per month, Until 3-5% commission exceeds that retainer. Roughly once you are doing $200k+ per month in wholesale, you flip to all commission. Costco, Target, Walmart specific brokers are different vs traditional "grocery" brokers: commissions are large enough day 1 at those accounts that you usually skip retainers. So why use a broker if you have a sales team or the founder is handling sales? because a big part of a broker’s job is blocking and tackling. At least 50% of retail is just not fucking up the basics. They make sure you never miss a review window. You are not going to cold email every banner, find the buyer contact info, and get clean direction on when to submit for your category. - brokers ensure items are set up on time. - delivery windows are hit. - POs are managed correctly. - promos are submitted properly. Retail is a dialect. If you do not speak fluent Target, Walmart, Costco, Kroger, it shows and you get penalized. The right broker also brings credibility. (some) only work with brands they believe can truly scale or run by people they know from past brands. Getting under that umbrella matters. brands should still own strategy: - "Where" and "When" to roll out at certain banners - At what price - How the brand shows up and is supported on shelf. brokers should support that vision, not lead it. They have pattern recognition across many categories. they help you avoid wasting trade dollars on things that do not work. Having a broker does not mean you stop selling or communicating directly with the banner. brand presence still increases your odds in every room. I have scaled brands doing millions on millions in sales with brokers. they earned every dollar of their commission and I was glad to write those checks. anyone shitting on brokers usually hasn’t operated at real scale yet. Brokers are only as good as they are managed. The right ones are a force multiplier. If you have never operated at that level, it is hard to know what to ask for or how to push them. There are a lot out there and only a handful that actually drive outcomes. expect to have 4-6 brokers on a brand that is truly scaling.

screenshot cut the source at the bottom spins.com/resources/webi…

reality check

@Nrcoope SPINs webinar today spins.com/resources/webi…

@MaxMulvihil Source?

@mocktailpapi How do the get the 4B without selling a single gummy?!?

💀

Buying for such a big number and then 5-6X’ing in 3 years is outrageously good execution.

None of this is surprising given how the state already legally spends money.

After launching the GREAT new real food @eatlineage bars yesterday we have already secured VERY FAVORABLE trade deals with some of the best brands anyone has ever seen @jeremy_olive_ @GreatGheeCo @MorozkoForge my DMs will now be open EFFECTIVELY IMMEDIATELY to do deals with other based brands. Please reach out and we will make deals like you've never seen before. THANK YOU FOR YOUR ATTENTION TO THIS MATTER. -AAG

@Cernovich I was wondering when we'd see some honor in the civilian leadership

Joe Kent is a combat veteran who lost his own wife to the war on terror.

@TipOfTheBanana @operationdanish This is wrong. Labeling requirements for honey force you to put added sugar.

@operationdanish The issue is, it shows 12g of added sugar. That means they are stating that 0g of natural sugar occur in the recipe. This is incredible suspicious.

Reminder: Big Wellness is always selling you something. P.S. Dr Wellness is selling you 12g of added sugar.

investors be like: I want to invest but only if everyone else does

I am spending way too much time reading CPG X. Had a dream David went public through a hyped up spac and then crashed 90%.

If the founder is the highest paid employee at venture funded startup, they created a job, not a company.