Jo McKee

Plug it in. Point at sky. Starlink connects to reliable high-speed internet in minutes, wherever you roam 🛰️❤️

Meta just killed the biggest technical barrier in performance marketing. for years, the gap between big brands and small businesses wasn’t just budget. it was developer resources. if you wanted to run dynamic product ads or set up the conversions api, you needed a dev team to configure servers and manually map structured data. that changes today. we just rolled out two massive updates that automate the entire backend setup: 🔵 ai-powered pixel enrichment: the pixel now uses ai to automatically read your website and pull product names, prices, and availability into your events. no more manual coding or schema .org mapping. smaller businesses get performance benefits without technical work and larger businesses can refocus tech resources on more important areas 🔵 one-click capi: we launched a “meta-enabled” conversions api setup. it’s literally one click. no servers, no ongoing maintenance, no costs. this is a huge deal for signal quality. advertisers using capi for web events see an average 17.8% lower cpa than those relying on the pixel alone. historically, getting that setup was a nightmare for lean teams. now, the playing field is leveled. the machine handles the technical plumbing, so you can focus entirely on creative and strategy. if you’ve been putting off capi because it was too technical, now is the time.

Now in research preview: routines in Claude Code. Configure a routine once (a prompt, a repo, and your connectors), and it can run on a schedule, from an API call, or in response to an event. Routines run on our web infrastructure, so you don't have to keep your laptop open.

Now in research preview: routines in Claude Code. Configure a routine once (a prompt, a repo, and your connectors), and it can run on a schedule, from an API call, or in response to an event. Routines run on our web infrastructure, so you don't have to keep your laptop open.

New item in my SOUL md tonight

Another week on the road meeting with a couple dozen IT and AI leaders from large enterprises across banking, media, retail, healthcare, consulting, tech, and sports, to discuss agents in the enterprise. Some quick takeaways: * Clear that we’re moving from chat era of AI to agents that use tools, process data, and start to execute real work in the enterprise. Complementing this, enterprises are often evolving from “let a thousand flowers bloom” approach to adoption to targeted automation efforts applied to specific areas of work and workflow. * Change management still will remain one of the biggest topics for enterprises. Most workflows aren’t setup to just drop agents directly in, and enterprises will need a ton of help to drive these efforts (both internally and from partners). One company has a head of AI in every business unit that roles up to a central team, just to keep all the functions coordinated. * Tokenmaxxing! Most companies operate with very strict OpEx budgets get locked in for the year ahead, so they’re going through very real trade-off discussions right now on how to budget for tokens. One company recently had an idea for a “shark tank” style way of pitching for compute budget. Others are trying to figure out how to ration compute to the best use-cases internally through some hierarchy of needs (my words not theirs). * Fixing fragmented and legacy systems remain a huge priority right now. Most enterprises are dealing with decades of either on-prem systems or systems they moved to the cloud but that still haven’t been modernized in any meaningful way. This means agents can’t easily tap into these data sources in a unified way yet, so companies are focused on how they modernize these. * Most companies are *not* talking about replacing jobs due to agents. The major use-cases for agents are things that the company wasn’t able to do before or couldn’t prioritize. Software upgrades, automating back office processes that were constraining other workflows, processing large amounts of documents to get new business or client insights, and so on. More emphasis on ways to make money vs. cut costs. * Headless software dominated my conversations. Enterprises need to be able to ensure all of their software works across any set of agents they choose. They will kick out vendors that don’t make this technically or economically easy. * Clear sense that it can be hard to standardize on anything right now given how fast things are moving. Blessing and a curse of the innovation curve right now - no one wants to get stuck in a paradigm that locks them into the wrong architecture. One other result of this is that companies realize they’re in a multi-agent world, which means that interoperability becomes paramount across systems. * Unanimous sense that everyone is working more than ever before. AI is not causing anyone to do less work right now, and similar to Silicon Valley people feel their teams are the busiest they’ve ever been. One final meta observation not called out explicitly. It seems that despite Silicon Valley’s sense that AI has made hard things easy, the most powerful ways to use agents is more “technical” than prior eras of software. Skills, MCP, CLIs, etc. may be simple concepts for tech, but in the real world these are all esoteric concepts that will require technical people to help bring to life in the enterprise. This both means diffusion will take real work and time, but also everyone’s estimation of engineering jobs is totally off. Engineers may not be “writing” software, but they will certainly be the ones to setup and operate the systems that actually automate most work in the enterprise.

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