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@AdamCrafton_ Change the Rule about getting Relegated The rest is fluff #ProRelforUSA

An incredible amount of arguing on here about an ad. The ad is fine. It doesn’t really matter. What matters is what they do. Who they sign, the rules they change, the money they spend, the TV deal they make. The rest is fluff.

@hydr0g0d @jacksettleman MLS mostly sucks at allowing Competition USA has the most communist set-up in the World

@jacksettleman everyone got an opinion the MLS just sucks at everything

Here’s what the MLS got right and wrong with their brand campaign Right: Highlight the stars. Don’t overthink it. We’re here to watch Messi and Sonny and Lewandowski (not pictured as he signed after) Also, right: Used KD, McConaughey and Magic Johnson, team owners to establish cultural relevancy Wrong: You’re marketing to potential new fans. You need to show me how easy it is to be a fan. How do I pick a new team? Why should I pick that team? In 2026, you don’t pick based on location. Also, wrong: Stemming from wrong #1, you’ve missed out on an opportunity to highlight the fans. General sports fans don’t know that there are DIEHARD MLS fans. I’m talking just as dedicated as the Yellow Wall in Dortmund. Showcase the fans + their traditions, and it’s easy for me to pick who I want to associate with. Your thoughts?

@levitationholms @jacksettleman Soccer is built on Promotion and Relegation Small teams get to dream USA has the biggest potential and constantly wastes it by allowing this Monopoly to hold it back #ProRelforUSA

@jacksettleman True sports fans are location based. Soccer is built on that. It’s why there’s a million small market teams in England. What’s the point if you can’t buy the kit and go to games. No one is going to build loyalty through the tv.

@jacksettleman World Cup games are exciting because every result matters Til MLS does the same you're pushing shit uphill #ProRelforUSA

@Jimmytickle375 @neilsherwin Who does come up then ?

@neilsherwin Relegation will never work. Look at npl when clubs go down they rarely come back up for years if at all

I'm also firmly in the scrap the cap group and I'd love to see pro/rel. Let the best rise to the top and raise the standard of the league. If there's casualties along the way, so be it. We've got that happening anyway.

@neilsherwin Closed Shop is Harvesting Mediocrity

@ELROLONW Australia the Same What do they have in common ? No Pyramid No cojeapordy No consequences for laziness

The amount of Karen attitude that this #MLS add has triggered is absolutely hilarious to see. Apparently we could have solved all problems in US Soccer and made MLS a top 5 league with other types of advertising 🤷‍♂️

@BlakeOneOne82 @soccerreform if you had Relegation , there'd be motivation to be better

@soccerreform Been the same since MLS started. Don't forget the cope, you see from Americans " if we were serious about it" insert cope here " we'd be awesome"

Here’s how this works: Americans get all exited watching awesome World Cup action. Then they tune into MLS and realize it’s a circusy, cartoonish, and shamelessly weak facsimile. Then they’re told if you don’t watch and buy tickets, it won’t get better. Repeat every 4 years. #ProRelForUSA

@CombatDisinfo @soccerreform which they won't because they can't get relegated

@soccerreform The USMNT will get better as MLS improves. There is no shortcut, there is no other path. We need better players in MLS, which means they need become a buyers league.

@soccerreform Spot the difference between games in competitions with consequences and pointless kickarounds

@Selene_Mariposa 96 matches to get rid of 32 tire-kickers And the Qualification competitions totally diluted

FIFA is floating a 64-team World Cup, and the whole football world is groaning. I am not. I just think they will do it badly, because they always do it badly. So here is the version that works. Sixteen groups of four. Two advance. That gives you a clean 32-team knockout bracket and kills the ugliest thing about the current format, those eight best third-place finishers they invented because 48 does not divide cleanly into anything. It was a fudge and everyone knew it. Sixty-four fixes it by accident. 127 matches. 64 nations. And the champion still plays only eight games. You doubled the field and did not add a step to the winner's road. Now the part that changes everything. One group, one city. Sixteen groups. Sixteen host cities. Your group plays every match in the same place. Fans book one hotel, one flight, one week off work, and settle in. Right now a supporter chases their team across a continent, three cities, three flights, three hotels, and half of them just give up and watch from home. Under this, a city does not host a match. A city adopts four countries for two weeks. And oh, the cities are going to have opinions. Whoever draws Japan should just relax. Those fans will stay after every match and clean the stadium, and if they get bored they may simply tidy up the whole city while they are at it. You will get your town back better than you left it. Whoever draws Scotland needs to order the booze in advance. All of it. Call your distributor now. The Tartan Army will be the best-behaved, most joyful, most catastrophically thirsty guests you have ever hosted, and they will make lifelong friends of everyone they meet, right up until the beer runs out and there is a diplomatic incident. Whoever draws the Netherlands needs to source orange buses. And orange everything. Those people will turn your downtown into a citrus flood, they will bring a marching band nobody asked for, and honestly it will be the best two weeks your city has ever had. Whoever draws Argentina, may God be with you. Whoever draws Norway, get the salmon in. Whoever draws Mexico, congratulations, your city just became a party and you were not consulted. That is a World Cup. Not a logistics exercise. A town square with the whole world in it. And here is the money. The moment the seeding is announced, the entire bracket exists. Every path, every matchup, every city, on one sheet of paper, months out. Bracket mania. Global bracket mania. Americans fill out 60 to 70 million brackets every March for a college basketball tournament. Office pools. Group chats. Grandmothers picking by mascot. It is the most engaging fortnight on our calendar and it exists entirely because you can see the whole map at once. Now do that with the entire planet. Which means killing the draw. Let us be honest about what that ceremony is. A man in a suit pulling balls from a bowl while the world pretends the biggest decision of the tournament was left to chance. It is a plot device, and it always bends the same direction. Toward the money, toward the hosts, toward the broadcast windows. The draw is not a ritual. It is a lever. So do it the American way. A committee seeds all 64, publishes the criteria, announces the bracket live, then defends it in public while the whole planet screams at the television. Transparency does not kill the drama. It creates it. And oh yeah. Kill the third place game. Nobody cares that you are the second best loser. Two heartbroken teams playing an exhibition in front of people who came for something else. No child has ever dreamed of lifting that trophy. Cut it. More nations. Cleaner bracket. One city per group. A bracket you can hold in your hand. Show me the committee. Show me the criteria. Then hand me a pen. I have picks to make. 🦋

@SkyPointSteve @FavianRenkel Take the Monopoly Rules off #ProRelforUSA #EndTheCartel

@FavianRenkel It seems like ownership and players are so focused on how they're going to win in the next CBA that we're holding back. I've been an MLS fan for decades. I understand the investments made by owners. We are showing you we will show up/watch on TV. TAKE THE TRAINIGN WHEELS OFF.

MLS fans can feel this opportunity slipping away. The passion that makes them love this league is beginning to boil over, and it feels like fan bases across MLS are coming together as one collective, united in voicing their frustrations. This is probably the only time I have seen supporters from every MLS fan base united behind a single cause: making the league better so it doesn’t miss out on the momentum that will follow the World Cup. #MLS

@trunk_dweets @FavianRenkel You need #ProRelforUSA to provide consequence to badly run teams and get rid of the communist salary cap

@FavianRenkel Till theres changes in the pay structure mls is going keep losing fans we cant even beat liga mx in the conca champions after making fake bold claims that theyre aiming to be a top league of the world, people in this country love soccer but good soccer/stars not mediocricity

@FavianRenkel Problem is, The result of every game in the World Cup matters, and that's why fans get passionate in the MLS , mediocrity has no consequence

@SHWrites nobody wants to watch MLS because it’s a closed league

Can we leave the “nobody wants to watch MLS because it’s a subpar league” discourse in the dust once and for all, please

@FavianRenkel In a Full Pyramid, you don't have to wait around for a 'Rivalry Match'. All games matter #ProRelforUSA #ProRelforAUS

If you think MLS is a bad product, you CLEARLY haven’t experienced an MLS rivalry match in person. If you’re willing to go, I’ll help you personally find a way to get you to one so you can see it for yourself. #MLS

@ShlamDoubleU @FavianRenkel A Relegation battle is what you need

@FavianRenkel I have had fun at every Real Salt Lake game I've gone to. I think the product can be great....maybe its team dependent though. I've never been to an away game

@OCHA_Ukraine @R2Protection @MissionProliska @RedCrossUkraine @WCKitchen @UNHCRUkraine @UN_Ukraine @UNFPAUkraine Need help naming the attacker ?

Aid workers are helping affected residents in #Zaporizhzhia to recover from shock, as the city suffered repeated attacks over the weekend. Intensified hostilities are destroying homes and livelihoods as stress and uncertainty affect people's mental health and well-being.

@AndrewAthias @JTansey90 No Relegation No Tension No Consequence No Jeopardy