Michael Ramlet

The @nytimes used @MorningConsult data to explore "the great American GLP-1 experiment" and survey results find GLP-1 users say the drug has affected them beyond weight loss. — 64% say body image improved — 59% say productivity improved — 49% say relationships improved nytimes.com/interactive/20…

Premium credit card growth is no longer simply about offering the most rewards — it is about being thought of across the most purchase occasions, and then removing the friction that making aspirational rewards feel within reach. morningconsult.com/articles/premi…

Why @GetSpectrum Mobile punches above its awareness weight on mental availability morningconsult.com/articles/spect…

.@Xfinity Mobile occupies a niche position in the mental landscape — known by fewer, thought of for less. At 3.8% MMS, Xfinity Mobile ranks behind not just the Big Three but also Metro by T-Mobile (6.2%), Straight Talk (5.5%), and Cricket Wireless (5.0%). morningconsult.com/articles/xfini…

.@TMobile’s position in the U.S. cellular category is the one every competitor would design from scratch morningconsult.com/articles/t-mob…

.@ATT’s growth won’t come from being better known. It will come from being thought of for the right reasons — and from converting the premium-income segment where it already competes but hasn’t yet separated. morningconsult.com/articles/att-v…

.@TMobile has built the broadest mental footprint in wireless. With ~23% MMS, ~66% Mental Penetration, and the highest Network Size in the set (10.3 CEPs), T-Mobile surfaces across more purchase situations than any competitor. morningconsult.com/articles/brand…

.@CircleKStores ranks #2 of 30 gas station brands at 8.6% mental market share — a genuinely earned position, not an inherited one. morningconsult.com/articles/circl…

BP's generational awareness cliff is the most acute in the competitive set of the gas station category. morningconsult.com/articles/bp-br…

Sunoco ranks in the bottom third of 30 brands in the gas station category on emotional connection, above only Pilot Flying J, Marathon, Texaco, Valero, Citgo, Sinclair, Phillips 66, 76, and Conoco. morningconsult.com/articles/sunoc…

The brands beating @Shell on emotional connection — 7-Eleven, Wawa, Sheetz, Costco — all have one thing in common: they built a reason to walk inside. morningconsult.com/articles/shell…

The gas station brands winning today aren't the ones with the most pumps — they're the ones that own the food, coffee, and snack occasion too. New data from Morning Consult breaks down who's actually winning the race. morningconsult.com/articles/gas-s…

.@MilkBone is the front door of pet treats, but it’s a wide-open door. With ~17% Mental Market Share, Milk-Bone leads the category by showing up across nearly every purchase occasion — grocery runs, training, entertainment, replenishment. morningconsult.com/articles/pet-t…

Most cat food decisions happen on autopilot — a half-empty shelf, a line item on the weekly list, a subscribe-and-save renewal clicking through. @Purina captures more of these low-consideration moments than the rest of the field combined. morningconsult.com/articles/cat-f…

Walmart is the front door to pet supplies, and it isn’t close. With ~28% Mental Market Share, Walmart holds nearly double the next-closest competitor (PetSmart at ~15%) and commands the broadest recall across virtually every purchase situation. morningconsult.com/articles/the-p…

Millennials are the defining generation of pet ownership. 80% of Millennials live in dog-owning households. 61% live in cat-owning households. No other generation comes close on either metric. morningconsult.com/reports/pet-ow…

Progressive is the category’s #2 property and casualty insurance brand at ~13% Mental Market Share, but its mental advantage is more diversified than its price-shopping reputation suggests. morningconsult.com/articles/progr…

The #1 trigger for buying P&C insurance? "Looking for ways to lower my monthly expenses." (~23%) Not a life event. Not a new home. Pure cost pressure. Value messaging isn't optional in this category — it's the entry point. morningconsult.com/articles/prope…

Hyundai's top purchase triggers: low maintenance cost, lower payments, commute necessity, teen driver. It's coherent — but every score is low. morningconsult.com/articles/hyund…

.@Honda holds a 64% mental penetration rate — second only to Toyota. The brand is in nearly every buyer's consideration set. The challenge? Getting them to choose Honda first. morningconsult.com/articles/honda…