
Douglas Vaz
16.1K posts

Douglas Vaz
@Mistcrafter
Economics/Music/Software Engineering. Not lazy, just unmotivated sometimes. Building/breaking things.






What a great Birds of a Feather session yesterday hosting @_swanand and @_svs_ at @One2nC The photos don't do justice to the kind of conversations we had at the event. Great job anchoring the event @vedang!








This Apple ad is what happens when you try to be “edgy” with no consideration for strategy. Consider first principles: 1) Apple is a brand built on giving people a sense of inspiration and joy (eg, the colorful 2000s iPod ads) 2) Their target audience is consumers who are younger and lean progressive 3) Many of these consumers are uneasy about tech companies and fear their jobs/interests being eliminated Strategically, Apple would’ve been wise to make an ad that: 1) Feels bright, hopeful, and uplifting 2) Celebrates human creativity and flourishing 3) Centers people, not a giant machine Instead they created a vision of dystopia. The crushing of instruments is viscerally hard to watch and evokes the destruction of art during the Cultural Revolution. One of Apple’s greatest ads was “1984,” in which color emerged from bleakness and the human spirit vanquished a dictatorial screen. This latest ad reverses all of that and hands victory back to the screen.











