Carson Morell

Lethal Ventures is planning a 5-week factory roadshow leading up to @reindsummit. We're going to visit 100 factories across the Rust Belt. Route below 👇 DM me if you have any factories we should hit. We're going to capture as much content as possible to share with you all. Week 1: Pennsylvania Industrial Core Base city: Pittsburgh, PA Nearby Factory Towns: Erie, Johnstown, Altoona Week 2: Ohio Industrial Corridor Base city: Cleveland, OH Nearby Factory Towns: Akron, Canton, Toledo, Lorain Week 3: Indiana + Southern Michigan Base city: Fort Wayne, IN Nearby Factory Towns: South Bend, Elkhart, Kokomo, Muncie Week 4: Illinois + Wisconsin Industrial Belt Base city: Chicago, IL Nearby Factory Towns: Rockford, Milwaukee, Racine, Kenosha Week 5: Final Push to Detroit Base city: Detroit, MI Nearby Factory Towns: Flint, Saginaw, Dearborn, Warren

Most industrial machine monitoring is designed for large enterprises. High costs, rigid 10-device minimums, multi-year contracts. Small and mid-sized manufacturers, the backbone of the supply chain, are locked out. Takton built Sense Manufacturing to change that. Affordable machine monitoring that starts at one device. Approximately 30% lower total cost in year one, up to 70% lower in subsequent years compared to competitors. The team initially evaluated InfluxDB. It performed well for high-frequency data across a limited number of streams, but couldn't deliver on their production requirements: ingesting data from thousands of devices, each reporting power and vibration a few times per minute. They also wanted to avoid stack fragmentation. Their first product ran on Supabase using standard SQL and Postgres. Adding InfluxDB would mean maintaining a second query language and storage paradigm for a small team. Why they chose Tiger Data: ▪ Built on Postgres—kept a single SQL-based stack ▪ Designed for high-rate data ingestion from thousands of devices ▪ Tiger Cloud offloaded operational burden from a two-engineer team ▪ Hypertables provided automatic partitioning for reliable ingestion at scale Two months from first commit to devices live in customer facilities. One pilot customer's CNC machine failed after Sense flagged anomalous vibration readings for four days, but notifications weren't enabled. The failure cost $50,000 and three months of downtime. With alerts on, it would have been a $3,000 part change. How this startup shipped production IoT devices in 60 days, covered in this article by Farbod Moghaddam, CTO & Co-founder, Sense Manufacturing Inc: tsdb.co/yaaa0rao

building fast & affordable MFG tech is made 100x easier when you have fast & affordable providers in your stack thank you @michaelfreedman @acoustik and team for being our easy #1 choice for time-series data check out @FarbTheBuilder's interview with tigerdata 👇

Machine-side cup holders and shirts ready for a Sense customer visit 🛜

put toilet water on it

@FarbTheBuilder Mom rules

Working at a startup means getting together with your mom and assembling ~200 PCBs over tea. I love it

I spent 6 years as 1 of 1000 engineers doing IoT R&D never knowing the direct impact of what we were doing. ~8 months of working at Takton and the impact is crystal clear. A few weeks ago a Sense customer noticed the platform alerted them 3 days before a $50k failure that could’ve been a $3k maintenance visit. SO much potential in the mfg space for folks willing to get hands on.

first queso congress in the books @BarrioTacos_ knows ball and @Glavin_ID knows print

See you Mar 25th my reindustrialize friends

@Metal_CFO @zachglabman great diner - good place to wear shorts

@zachglabman Marble Room

what’s the best diner in Cleveland?

@Glavin_ID Thank you sir

@MorellCarson Wardjet is in cle, not sure if they seek garnet or not. We use broadway scrap and recycling.

Request for suppliers within reasonable distance of NE Ohio: - 12 foot A286 Stainless Steel Plates - 6.25 thick - Garnet for waterjet - Metal recycler

@MFG_SMB @zachglabman @ThaaatColin @danielmitchell @itsdannypereira pumped to see you guys next week in CLE @MFG_SMB @zachglabman

@zachglabman @ThaaatColin @danielmitchell @MorellCarson @itsdannypereira @danielmitchell @MorellCarson yes and yes

valley of death in SMB manufacturing is more nuanced than just the catch 22 of needing capital to grow and needing growth to access capital technology is a clear path to scale, but integration is not free (and not everyone is capable of building vertical software for their niche) there’s a real opportunity for individuals or lean tech companies to go deep with small manufacturers as design partners and help them find solutions to scale the factory

@zachglabman @ThaaatColin @danielmitchell @itsdannypereira tech for every mfg thanks @zachglabman

@ThaaatColin yes agree I like what @danielmitchell @MorellCarson are working on with affordable tech / as guys who just plug in and @itsdannypereira on the factory and industrial automation side

@VitreousSolid @zachglabman @ThaaatColin @danielmitchell @itsdannypereira Thank you @VitreousSolid 🫡

@zachglabman @ThaaatColin @danielmitchell @MorellCarson @itsdannypereira same, I love the approach Takton is taking a wider ecosystem of that sort of firm would start driving incredible value up and down the abstraction stack of mfg firms (material suppliers/job shops & contract manufacturers/OEMs/engineering & design shops)

fifty nifty Sense MFG devices heading to customers today… our biggest production week yet! these blue boxes are bringing machine intelligence, vibration/power monitoring, and runtime analytics to the shop floor on all their machines - agnostic of make, model, or vintage 🛜

Archer is no longer just for tech roles. And it just became the fastest AI recruiting product to hit $1m ARR. For over a decade, we built @hackajobHQ for technical hiring. Today, Archer - our AI recruiting agent - is open to every role across your business: Sales, Finance, Operations and beyond! The numbers tell the story of why companies are adopting so fast. Hiring is broken. Applications have grown 3.7x in two years while TA teams have shrunk. AI-generated CVs meet AI filters, and everyone loses. Archer breaks that cycle. Instead of helping you sift through noise faster, we stop the noise before it reaches you. In its first 90 days: 🏹 35,000 double opt-in introductions between jobseekers and employers 🏹 15% of these connections are for non-tech roles in areas such as Sales & Finance 🏹 20:1 first-stage-to-hire conversion — 15x better than the industry average 🏹 1,500+ fraudulent candidates blocked before reaching hiring processes 🏹 60% are first-time applicants you’d never have found through active channels I recorded a 90-second breakdown of everything - watch below 👇 We’ve had some major wins running hackajob over the last decade. But I have never felt momentum like this before. $1m ARR in just 90 days. This is our moment. The perfect storm. Onwards 🚀🚀🚀

@jakobdiepen The only accelerator I know of that can’t be overhyped. Congrats @jakobdiepen and team. Stoked to see what the new cohort brings

America is the greatest country in the world. But we need more founders working on real problems. If you are in the early stages of building something that matters, you have to be in El Segundo.🇺🇸 Apply to the Spring Cohort in bio.  Deadline February 20th.

@abrampleta 220mg

@MorellCarson 220V > Zyn (or that could be a new limited edition flavor)

It only took me 19 SENSE deployments to feel the wrath of 220 V

Welcoming Zenith Ultrasonics, International Cord Sets, Stantek, and Labyrinth to Takton's Industry Partner Network this week.

@davidliuxyz Oh for sure

@MorellCarson feels good though right?