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Fruit 💜
6.3K posts

Fruit 💜
@NftFruit
Marketing Consultant | Content Strategist with specialization in building and scaling TikTok UGC
Katılım Eylül 2021
2.5K Takip Edilen3K Takipçiler

@itsthienvuvo I think getting equity from an early stage proven app would be the best option for you.
Get significant equity from someone already at 20k MRR and scale them to 100k in a short time. Much higher leverage than monthly retainer as an agency.
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i have a community of 80+ ugc creators
and people keep asking me "why don't you build an app and scale it with your creator community?"
my initial thoughts:
i'm running my mentorship, building my personal brand, and scaling my agency. is it even worth my time? plus i could partner with founders and scale together with a proven product rather than starting fresh on my own. i believe i'm spending my time on the right things.
with any successful company, you have to dedicate your full attention to it in order to blow it up. so it's just not worth my time rn.
let me know what you think, would love any advice
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@Loopify @jackfriks A few viral posts on X
He has that as leverage to launch an app
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i’m not trying to say anyone can do this nor will it be easy or happen fast as it did here, but i will say: it’s possible. and it’s possible without any paid ads, and 100% solo effort making my own tiktoks and coding app myself. nowadays a 1 man team is old 5 man team.
jack friks@jackfriks
not too shabby for an app i made in 1 week for my fiancee :)
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@nicholasnlawton They have to be a generalist to some extent. Startups require you to understand and work with every ‘department’ closely. A pure specialist is great for the exploit part of the cycle of a business. Startups are mostly in the explore stage, so every hire has to embody that spirit.
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@NftFruit exciting!!! my whole life is tiktok ugc for brands lol. i have a ton of resources here if helpful open.substack.com/pub/playkit
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@nicholasnlawton Realised they make better UGC creators last month
x.com/nftfruit/statu…
Fruit 💜@NftFruit
Secret UGC hack 💡 Hire stay at home mom creators instead of GenZ creators Much more reliable and motivated Also, 75% of TT’s audience is over the age or 24
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First 20 days of using @sideshift_app for a client
Biggest lesson: don't be a bottleneck for the creators
If your creators need your approval for everything, you'll overthink and slow down your progress
UGC is evolution (variation and selection)
Let evolution happen organically

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If anything this proves that most very rich people don’t understand statistics at all
@nntaleb
@levelsio@levelsio
If anything this proves less followers = more revenue
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This is a very dumb take from a very smart man
This is just the most obvious thing given that you’re taking startup revenue as the starting point for comparison. So, obviously less people will have a ton of followers.
A good comparison would be to compare the ratio of followers of founders vs the avg distribution of followers among all X accounts.
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If anything this proves less followers = more revenue
Marc Lou@marclou
Startup revenue vs. Founder 𝕏 followers n=1000
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When you do UGC right
First week of posting with just 4 creators from @sideshift_app
Any B2C AI app not using TikTok organic as their primary distribution channel is playing the game on hard mode

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@montyT25 @sideshift_app You can check it out. I think they do have creators outside the US
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@NftFruit @sideshift_app Any plans to start recruiting UK based creators with UK TikTok accounts? The platform would be crazy valuable for me but not selling in the US yet so unsure of the value..
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@NftFruit @sideshift_app Awesome! Do you have them post from their own accounts?
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If you are not running ugc for your product what are you doing?
x.com/NftFruit/statu…
Fruit 💜@NftFruit
When you do UGC right First week of posting with just 4 creators from @sideshift_app Any B2C AI app not using TikTok organic as their primary distribution channel is playing the game on hard mode
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@Tuteth_ @sideshift_app Thanks Tut!
It’s gonna be fun to write again. Grateful for your support
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