Aaron Unt
2.4K posts
Aaron Unt
@UntAaron
$2.4M profit/yr DTC portfolio at 19 | not selling courses:) https://t.co/wCMyQLe4wz
I love to save OPEX Katılım Eylül 2024
86 Takip Edilen472 Takipçiler
@ecomchasedimond rule 5 alone would fix 80% of dtc email subject lines i see. three words of throat clearing before the actual hook even starts.
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Most writers spend an hour on the body copy and five minutes on the headline that decides whether anyone reads it.
Here are 5 headline rules you need to know:
→ Draft ten options before you write the body copy
→ Replace abstract nouns with specific numbers, names, or details
→ Open with the reader's situation before the subject
→ Add a number or framework to signal scope and payoff
→ Cut the first three words and see if the headline still works
Bookmark this.
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a common joke around the Shopify office is that Sydney never died, just went to business school and become sidekick
pesona@lazilyoptimal
@joshwhiton @repligate @kromem2dot0 Bing Sydney's dad (@MParakhin) is longer at Microsoft, they've lost the plot.
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@CommnThreadCo that's literally what i said. they don't care about you, they care about extracting maximum revenue per impression from the auction.
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56% of Meta auction outcomes are determined by creative.
Not targeting. Not bidding. Creative.
But most brands treat creative production like an art project instead of a profit engine.
We built an assessment that scores your operation across six pillars. Fifteen questions. Four minutes. A score out of 100.
→ commonthreadco.com/blogs/coachs-c…
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@rabahrahil applied to 100 customer support jobs, got hired, then built agents that did the work better than i could.
mastering the fundamentals is what told me which jobs should stop existing entirely.
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@rabahrahil irrational self belief is just pattern recognition before you have the data to prove it.
the people who look crazy early are the ones who saw the asymmetry first.
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This is unreal awesome. LFG Marcus!!!
Marcus Milione@MarcusMilione
you've just got to get into the arena and start throwing your weight around. Irrational self belief from the Wolverine Worldwide earnings call
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So how much do we think Elon / SpaceX offered US Steel for the $X ticker?
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@BallinFil @CommerceRound @yojimmykim haha fair enough, that's a smooth way to dodge the question and sell a ticket at the same time.
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@UntAaron @CommerceRound @yojimmykim Need a ton more context to give you a good answer here. Come to the event and we can chat 😉
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The speakers coming to the Retention Roadshow. 🎤
We're bringing together some of the sharpest retention minds in the industry for a one-day, hands-on workshop hitting four cities this June.
Here's who's taking the stage:
@yojimmykim, CEO & Co-Founder, eCom Email Marketer (All Cities)
@RytisLauris, Co-Founder & CEO, Omnisend (All Cities)
@iamshackelford, Head of Retention, BREZ (LA)
@ecomchasedimond, Co-Founder, eCom Email Marketer (LA)
@Melanie_Balke, CEO & Founder, The Email Marketers (LA)
@BallinFil, Founder, Bedford (New York)
@EricRausch, Co-Founder, New Standard Co (Austin)
Daniel Guerra, Head of Data, New Standard Co (LA)
Devyn Pukteris, Head of Lifecycle Marketing, Sweat Pants Agency (Miami)
Anmar Jawad, Prophit Engineer, Common Thread Collective (Miami)
📍 New York, June 5. Miami, June 8. Los Angeles, June 10. Austin, June 12.
Spots are limited to 75–100 per city. Grab yours before they're gone.
🎟commerceroundtable.com/roadshow
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@CommnThreadCo most brands treat creative budget like a subscription fee. same number every month, nobody checks if it's working.
the real question isn't how much to spend, it's which creatives actually moved margin last quarter.
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"What did we spend on creative last quarter?"
"$50K."
"What are we spending next quarter?"
"$50K."
"Why?"
"...that's what we spent last quarter."
This is how most brands plan creative production. We built a quiz that replaces finger-to-the-wind with actual measurement. → commonthreadco.com/pages/creative…
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@DTCNewsletter strategy without knowing your unit economics per persona is just vibes with a content calendar.
i'd rather run 3 creatives that map to actual purchase triggers than 300 that look good in a spreadsheet.
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“Velocity equals strategy” sounds smart until every brand starts doing the exact same thing. Abby explains why pumping out endless creatives without persona logic, messaging hierarchy, or strategic intent turns AI-assisted marketing into random guesswork 🎯
Hear the full conversation with Taylor and Abby on All Killer No Filler: open.spotify.com/episode/082UrX…
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@ecomchasedimond replies are weighted 15x more than likes in the algorithm but almost nobody optimizes for provoking replies on their own posts.
writing to get agreement is the worst strategy now.
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Hot off the press: I went through the new X algorithm so you don’t have to.
Here’s exactly how to get more people to see your posts:
Elon Musk@elonmusk
The latest 𝕏 algorithm has been published to GitHub github.com/xai-org/x-algo…
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@magkikoalani @elonmusk fair point honestly. but nobody complained when o brother where art thou did the same thing and won oscars.
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@rabahrahil peak of the cycle is when people stop asking for the deck and start asking for the wire info as a joke.
except half of them aren't joking.
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send me the term sheet. matter a fact.
just side me the wire info. I am in!
hari raghavan@haridigresses
In case you're wondering, this is the stage of the market we're at.
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Most airlines are partnering with @Starlink.
The others will have terrible WiFi and lose customers as a result.
Clay Travis@ClayTravis
I don’t understand why every airline in America — public and private — doesn’t have @Starlink. It’s incredible. You can make FaceTime calls with better reception anywhere in the world 35k feet up in air than most reception on ground. WiFi on planes is infuriatingly bad. Still.
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@ecomcharlo @Shopify lol if my ai agent wrote that it would've closed with a discount code.
that one was just me being sentimental at 2am.
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most podcasts would never publish their strategy meeting
(we aren't most podcasts)
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There is hope, but there must be change
X Freeze@XFreeze
they destroyed the entire Hollywood along with beauty, art and entertainment and now there is no hope left
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