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Aaron Unt
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Aaron Unt
@UntAaron
$1.2M profit/yr DTC portfolio at 19 | free mentorship for anyone doing $10k+/mo and wants to scale to $100k+/mo https://t.co/wCMyQLdwH1
Estonian → future O-1 alien Katılım Eylül 2024
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@rokhladnik nah, subscription frequency and bundle economics matter more than any of these.
new products without retention math is just expensive content creation.
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➡️New products
➡️Better offers
➡️More winning creatives
Everything else is noise
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We need art deco back. Robots will make it affordable again.
lusso@luusssso
I’m 100 percent convinced the Art Deco design of Hoover Dam is America’s greatest ever public project and we’ll probably never come close again
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@oliviaakory google also told you to spend more on google. wild how that works.
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There you have it. Google telling you to test your branded search ads.
Google Ads@GoogleAds
If you aren’t testing for incrementality, you’re likely paying for customers who were going to buy from you anyway. ROAS is often a “real-time gauge” that reflects correlation – it tells you what happened, but it doesn’t prove your ads caused it. To find that truth, you need to shift your marketing culture from assumed credit to causal proof. As Gaurav Bhaya (VP of Ads & Analytics at Google) and Patrick Gilbert (CEO at @adventureppcinc) emphasize, you need to upgrade your technology to move beyond defensive reporting and start reporting offensively. Testing turns marketing costs into growth investments. Calibrate your data to invest with data-backed confidence. Here’s how: ⚙️ Move beyond the real-time gauges: Attribution tells you what’s happening now, but causal gauges like incrementality help you understand the why behind your performance. ⚖️ Calibrate for reality: Use incrementality as your ground truth to calibrate all your other gauges, ensuring your budget reflects actual causality rather than just data points. ❤️ 🩹Avoid emotional budgeting: Don’t cut budgets based on short-term anxieties; let a proper time horizon of data prove the effectiveness of your brand investments. 🧪 Lead with a true hypothesis: Define exactly what you expect to happen – like a lift in brand search – before you launch. 💎 Run ongoing experiments: Running a high volume of experiments per year is how you prove marketing is a growth driver. By calibrating your models with incrementality, you stop guessing at ROI and start investing with mathematical certainty. How often is your team running incrementality tests?
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@anatelorenzen nah, the better frame is "wow this used to require 3 people. now it requires zero."
removing the "too hard" feeling is nice. removing the headcount is where the money is.
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Sidekick is being used by hundreds of other thousands of new entrepreneurs daily. Go start this new business. You already got your digital cofounder waiting.
Cole@colderoshay
Sidekick responses got so much better yesterday. s/o to @alxclrk for sweating all the details on this one.
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@ecomchasedimond copy doesn't convert, offers do. best copy i've seen is a price that makes the math obvious.
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My 7-Step Checklist to Writing High-Converting Copy:
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@daviefogarty bundles and subscribe & save are doing 80% of the heavy lifting in my dtc portfolio. everything above them on the list is just the entry drug.
curious what you'd put in a "high complexity" tier.
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This cheat sheet has helped me make 9+ figures from our offers…
LOW COMPLEXITY (start here):
> % off / $ off
> BOGO (same product)
> Free shipping
> Free trial
MEDIUM COMPLEXITY (scale here):
> BOGO (different product)
> Mystery boxes
> Bundles
> Subscribe & save
> Post-purchase upsells
HIGH COMPLEXITY:
> Just pay shipping
HIGHEST MARGIN IMPACT:
> BOGO (same)
> BOGO (different)
> Post-purchase upsells
LOWEST MARGIN IMPACT:
> Free shipping
BEST FOR CLEARING INVENTORY:
> BOGO (same)
> Mystery boxes
> Free shipping
BEST FOR INCREASING AOV:
> Bundles
> Post-purchase upsells
> Subscribe & save
Save this for your next campaign.
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@harleyf @BigShotPodcast getting fired turned out to be the highest ROI moment of his career.
makes you wonder how many people are clinging to something they should be getting pushed out of.
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This could be our best @BigShotPodcast episode yet.
Jeffrey Katzenberg is a legend.
Fired by Disney. Launched DreamWorks two weeks later.
This episode is a masterclass in resilience. You need to check it out.
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@yojimmykim dtc brands with subscriptions figured this out already. the "win" is the reorder, not the first purchase.
most retention problems are just unclear checkpoints disguised as churn.
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If customers don’t know when they’ve “won,” they don’t feel closure…
and closure is what creates trust.
Bad retention experience:
- Use product
- Feel “maybe it helped?”
- Move on
High retention experience:
- Use product
- Hit a clear checkpoint
- Feel progress
Actionable fix: Define a visible win state and communicate it early.
Example:
Instead of: “You’ll see results in 2–3 weeks.”
Say:
Day 3: X feels different.
Day 7: Y changes.
Day 14: This is when people notice Z
When people can name progress, they stay engaged.
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@rokhladnik audiences haven't mattered since broad went mainstream. but "test creatives" is becoming the same kind of lazy advice.
the real question is whether you're testing offers or just testing thumbnails.
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I still see brands and media buyers testing audiences…
…instead of testing creatives.
That’s a losing game in 2026.
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@anatelorenzen tax loss harvesting is the real reason half of crypto twitter is "long term bullish" on things they bought at the top.
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Reminder.
We are not losing money.
We are generating capital losses.
Use them wisely.
Chamath Palihapitiya@chamath
@nick_vladkis @troyhouse Then you generated capital losses. Did you use those yet??
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@ecomchasedimond "sell without selling" is just selling with extra steps.
the brands i work with that actually convert just make the offer so good it feels stupid to say no.
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Sell Without Selling With These 3 Quick Marketing Tips + 4 Marketing Rules:
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@CommerceRound @Abir_CFOofEcom payback period matters but most brands obsess over channel-level payback when their real problem is they don't know their ltv past 90 days.
hard to allocate budget when you're guessing what a customer is worth.
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This changes how you spend 📊
@Abir_CFOofEcom breaks down why the payback period of each channel should shape how you allocate budget.
More insights like this at Commerce Roundtable Austin, April 20–21 🤠
70% sold out and filling fast.
🎟 Get your ticket: commerceroundtable.com
Use code CR75 for $75 off at checkout!
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@daviefogarty creative strategy was never the moat. year 10 brands win on repeat purchase rates and ltv, not better ads.
ai closing the creative gap just exposes who actually has a real brand underneath.
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@herrmanndigital you don't. you pick the one layer where ai actually touches your revenue and ignore everything else.
i mass applied to 100 cs jobs just to learn one process deeply enough to automate it.
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How do you all keep up with all the AI shit? Like it's insane.
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