Ryan O'Connell

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Ryan O'Connell

Ryan O'Connell

@Oconnellryan

Ryan O'Connell, Co-Founder & COO at @weareboomn. Dedicated to helping brands, entrepreneurs and cities grow.

Kansas City, MO Katılım Ocak 2010
1.8K Takip Edilen2.7K Takipçiler
MLFootball
MLFootball@MLFootball·
FREAK-ATHLETE: #Chiefs QB Patrick Mahomes was an elite high school baseball player. Mahomes threw a no-hitter with 16 strikeouts, hit nearly .500 at Whitehouse, touched 93 MPH & was drafted by the Detroit #Tigers in the 37th round of the 2014 #MLB Draft.
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Braylon Breeze
Braylon Breeze@Braylon_Breeze·
Through Sunday, the Stanley Cup Playoffs are averaging 1.143M viewers, the best start on record. That’s up 83% from this point last year & more impressively, 43% from 2024, which is the second most-watched playoffs on record. Games with 1M+ viewers: 2026 — 19 2025 — 1 2024 — 9
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Ryan O'Connell
Ryan O'Connell@Oconnellryan·
@ImBlake But wait. Won’t we also get new restaurants and parks and amenities that come along with this? Ugh.
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Ryan O'Connell
Ryan O'Connell@Oconnellryan·
@jaybsauceda Dive bar in Chicago at 2am. Guy had them in coolers. Best tamales I’ve ever had.
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J.B. Sauceda
J.B. Sauceda@jaybsauceda·
What's the most random place you've purchased tamales from?
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Zach Molzer
Zach Molzer@molzer·
Who has experience in selling merch? Looking for pointers in setting up an online shop and talking about rules with logos and such.
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Ecomm Cowboy
Ecomm Cowboy@ecommcowboy·
@CommerceRound Glimmr CEO @colinvmcguire on their nationwide Target rollout. And why DTC alone isn’t enough: “If you want real multiples, you have to go hand-to-hand combat in the aisle… that’s how you build a category leader.”
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Tony's Kansas City
Tony's Kansas City@TonysKansasCity·
New Downtown Kansas City Royals Stadium Confronts Parking Probs -- To Ignore Or Downplay The Dramatic Shift Is Deceptive & Counterproductive, It's Better To Understand That An Impending Crisis Is What MOST Cities Inevitably Have To Address -- tonyskansascity.com/2026/04/new-do…
Tony's Kansas City tweet media
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Ryan O'Connell
Ryan O'Connell@Oconnellryan·
@jare_dk @fox4kc lol so dead on. Still probably not enough for those people that complain about this.
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Ryan O'Connell
Ryan O'Connell@Oconnellryan·
@ImBlake Wonder if a new ballpark and fun new restaurant/bar concepts that follow will help this at all?
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Blake Miller
Blake Miller@ImBlake·
Ok, I'm surprised... Everyone's telling me nobody is going back to the office, but KC just posted its 6th consecutive quarter of positive net absorption. Downtown actually LED the charge with ~200k sq. ft. While other cities are facing a ‘doom loop’ KC vacancy just hit 17.4%, down from 18.6% a year ago. From the CBRE report.
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Ryan O'Connell
Ryan O'Connell@Oconnellryan·
@iamshackelford If you’re wanting to be in this space hit me, have access to some pretty unreal formulations on the hair front.
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Nick Shackelford
Nick Shackelford@iamshackelford·
Men spend $360 to $960 a year on hair loss treatments and will try literally anything if there's a chance it works. The men's hair loss prevention market was valued at $4.5 billion in 2024 and is projected to hit $7.2 billion by 2032. The minoxidil market alone is at $6.6 billion globally. Hims has over 2.5 million active subscriptions and did $2.35 billion in revenue in 2025. Keeps, Ro, and a growing list of DTC brands are all going after the same consumer. That level of competition is what makes me interested. Here's why. > SHAREABILITY Will the person who buys this talk about it? Recommend it? Think about BREZ. You bring it somewhere and someone asks what is that. There's an interest factor built in. Men's hair growth has that same energy right now. The stigma is completely gone. Guys talk about minoxidil and finasteride the same way they talk about creatine. The conversation is already happening everywhere. > EDUCATED MARKET Multiple competitors in the space means consumers already know what they want. You don't have to spend the majority of your budget teaching people the category exists. With BREZ we had to do a ton of market education and it was expensive. Men's hair growth is the opposite. The education is done. Your job is to give them a better version of what they're already buying. > RECURRING BY NATURE You don't buy minoxidil once. This is a 12+ month commitment for anyone serious about it. Subscription is built into the product by default. Treatments run $30 to $80 per month depending on the brand and whether you're bundling minoxidil with finasteride. > PRICE POSITIONING Position middle of the pack. If you can start higher end, do it because you have more room to adjust down. But you don't want to be so far above the market that people go looking elsewhere before they even try you. > CHANNEL FLEXIBILITY Men's hair growth can run across Meta, Google, TikTok, AI search, affiliates, influencers. If you can only advertise on one platform you have one arm tied behind your back. This category doesn't have that problem. > MARKET SIZE 50% of men experience hair loss by age 50. Over 80 million people in the US alone are affected. The DTC brands eating into this space are still early compared to where the demand is going. Telemedicine platforms like Hims and Keeps have made access easier than ever and online distribution is the fastest growing channel in the category right now. Shareability, educated consumers, built-in subscription, flexible channels, and a market that's growing faster than the competition can keep up with. That's what I look for when evaluating whether a category is worth entering. Men's hair growth checks every single one.
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Ryan O'Connell
Ryan O'Connell@Oconnellryan·
@mattlady One of those things will pay the bills. You’re right where you’re supposed to be. Killer offering, keep at it my friend.
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Matt Lady
Matt Lady@mattlady·
making a new service in a new or emerging category is hard its been more than a few weeks and the public indicators (engagement, views, etc) are MINIMAL this should be demoralizing BUT the private ones (DMs, inbound, referrals) are picking UP even keel. keep going!!
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Ryan O'Connell
Ryan O'Connell@Oconnellryan·
@ImBlake @kcstreetcar Have never been less concerned about parking and can’t wait for it to be a complete non issue when the stadium opens.
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Kansas City Royals
Kansas City Royals@Royals·
A Hallmark day for our organization, our city, and our community.
Kansas City Royals tweet mediaKansas City Royals tweet mediaKansas City Royals tweet mediaKansas City Royals tweet media
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Lorenzo | Meta Ads & Performance Creatives 📈
Your ads look like ads, and that’s killing your performance. After $107M+ in managed Meta ad spend, we broke down the 5 creative formats we're using right now to scale our clients. And now, for the next 48 hours I'm giving it away: - Our full breakdown on each format and why it works - The exact scripting structure we use for each one - How each format maps to different awareness levels so you know when to use what - Real examples from accounts we've scaled with these Want it? Like + Comment "FORMATS" and I'll send it over. (Must be following)
Lorenzo | Meta Ads & Performance Creatives 📈 tweet media
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Front Office Sports
A group of wedding-goers went to a 1:10 p.m. Twins-Reds game in their suits before their 4:30 p.m. wedding.
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Ryan O'Connell
Ryan O'Connell@Oconnellryan·
@ImBlake And power and light. And sprint. And the airport. Man I wish we didn’t have those things.
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