Open Secret

@distinctivebro We would sincerely appreciate the opportunity to help you. Could you please reach out to us on WhatsApp link : shorturl.at/E1irf

@ConsumerHelp_ I need the help regarding A product from the @OpenSecretSnack on the @Flipkart platform as they are unable to fullfill the promise they made to customer.

@MehentiLadka We’re truly sorry that you had this experience with us. We would sincerely appreciate the opportunity to fix this and for that would need more details on this instance. Could you please reach out to us on WhatsApp link : shorturl.at/E1irf

@OpenSecretSnack I bought Almonds from @amazonnow but your package misses the mfg date and expiry date. Please look into this matter.

@F1_hardik Thank you for sharing your inputs. We have shared this feedback with our R&D team for further review and action.

@OpenSecretSnack Why do you claim to be healthier when it has high levels of Omega 6 fatty acids which bad for heart ? your product is equally junk like others... You should amend your packaging and stop fooling the customer... @MoHFW_INDIA should please take note @timesofindia @TimesNow @ndtv

Its such a shame that New age companies like @OpenSecretSnack claiming to be "#Unjunked " & boasting about not using Palm Oil on their Front Packaging end up using Cotton Seed Oil whch is #worse than Palm Oil or equally bad fr Cardo Vascular Health... @foodpharmer2 @fssaiindia

2016 me would never believe this. But here we are. There’s a trend going around asking people to reflect on the last 10 years. When I look back at 2016, three things stand out clearly for me. 1️⃣ Seeking meaning I still remember sitting in the classroom at Harvard Business School, writing about how I wanted to spend the next decade. One line kept coming up again and again: I want to build a life with meaning. I had no idea what that would look like. But the dots really do connect in hindsight. When you seek meaning honestly, the universe has a way of guiding you there. For me, that meaning showed up through love, purpose, and “unjunking” food at @OpenSecretSnack 2️⃣ India, redefined In 2016, the American Dream was still the default. An #MBA was a one-way ticket to a great life in the US. Many weren’t sure about coming back to India. Fast forward to today. People are moving back. India is being talked about very differently on the global stage. From digital innovation to growth at scale, the narrative has shifted. When leaders in the EU talk about “the mother of all deals” with India at global forums, it’s clear how far the country has come. 3️⃣ Health is no longer optional Back then, saying “health” was a priority almost invited laughter. Junk was unbeatable. Look at where we are now. Challenger brands everywhere. People reading labels. Consumers willing to pay more for better choices. Health has become a trillion-dollar category and it’s only getting started. #Unjunking which was once niche is now mainstream. This photo is with one of my favorite professors, Clay Christensen. I still can’t believe I had the privilege of being his student. If you’re someone searching for meaning, I can’t recommend his book enough: How Will You Measure Your Life?. It truly changed my life. I hope it does the same for you. As he once told me, and as I’ll pass on to you: Wishing you a life of disruption. What’s the biggest belief that changed for you between 2016 and now? #Reflection #Careers #Entrepreneurship

cortado with a nut cookie today. Cookie by @OpenSecretSnack on @Swiggy @instamart_it

@HarshaV49551011 Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : shorturl.at/E1irf

During online purchase this seller are the one who picks the products for us that's the problem* recently I purchased teabox They placed sticker to hide actual mnf date inside there is the actual date so they pretend like selling new product @zeptocares I want to take itas freash

My 2026 prediction: Food will be the hottest category in India. And we’ll see 4–5 new-age food brands cross ₹400 Cr ARR+. Why I believe this 👇 It’s time to build the next generation of food brands in India. If you look at disruption theory, incumbents usually don’t get disrupted by better products alone. They get disrupted by new channels. For food, that channel is “quick commerce.” How consumer brands really scale At the end of the day, most consumer businesses are driven by one metric: LTV / CAC To maximize this, you need two things: 1️⃣ Lower CAC This comes from: - Clear differentiation - Lower ASP to drive trials For us, cookies and biscuits play this role. Easy entry, high trial, fast feedback. 2️⃣ Higher LTV Yes, repeats matter. But in food, LTV isn’t limited to one category. Online allows you to cross-sell moments, not SKUs. For example: - If you buy cashew cookies from us - We offer cashews at a great price This increases repeat rate and pushes AOV above ₹500 Online changes the rules - The “build one category at a time” playbook still works offline. - Shelf space demands focus. - But online is different. Search-led interfaces change everything. Consumers don’t search for categories. They search for jobs to be done. Example: “Healthy snacks” (one of the highest searches on quick commerce) That moment includes: - Unjunked cookies - Unjunked Munchies - Unjunked Bhujia Not one category. One “need state.” That’s why we launched a Party Snack Box. (Live on Blinkit Zepto Instamart) A simple combo for people hosting New Year parties. No thinking. One click. The pushback is real We still hear this often: “Focus on one category. That’s better for exits.” Maybe. But it’s not consumer-first. Great brands are built around consumer moments, not exit decks. Early signs for Open Secret On a few platforms, we’re already seeing: LTV / CAC = 3 Still early days. A long way to go. But the direction feels clear. 2026 belongs to food. And quick commerce will be the engine that builds the next wave of iconic Indian brands. Would love to hear counter-views 👇

@ChhetryAdarsh @fssaiindia @AmitShah @PMOIndia @consaff @jagograhakjago Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : shorturl.at/E1irf

@mariamzach Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : shorturl.at/E1irf

@OpenSecretSnack i found a worm in my dates purchased from @OpenSecretSnack . Extremely disappointed with the quality. And this was purchased from @SwiggyInstamart ! I had already eaten a few before realising they were of bad quality

@SanchitLuthra87 Hello Sanchit, we have attended your complaint on WhatsApp and Email.

@OpenSecretSnack shocking experience with your product California almonds pack. Ordered from Amazon opened the "sealed package" only find substandard road side peanuts inside. Now who pulled this scam @amazonIN or you guys, who knows. But you've certainly lost a customer

@jitendravyas Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : shorturl.at/E1irf

@OpenSecretSnack bad quality, never going to buy again.

@SanchitLuthra87 Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : shorturl.at/E1irf

@PrateekRoshan Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : shorturl.at/E1irf

Shocking experience with @OpenSecretSnack and @Flipkart ​I ordered Open Secret Premium Almonds, but when I opened the sealed pack, it was filled with PEANUTS! This is absolute negligence and feels like a total scam.

@KotgirePranamya Apologies for the experience you have went through. We would need more details on this instance. Could you please reach out to us on WhatsApp link : shorturl.at/E1irf

Bought “UN-JUNKED” Walnut Kernels from @OpenSecretSnack via @SwiggyInstamart. Opened the pack and found black, bitter, stale walnuts. Absolutely unacceptable.

@DakshArora74299 @wakeupgrahak We would need more details on this instance. Could you please reach out to us on WhatsApp link : shorturl.at/E1irf

Diwali so healthy, the "secret" will have your fitness coach impressed. 👀💣 Grab your Un-Junked Diwali hampers starting at 299/- only! ✨️ opensecret.in/collections/go… #OpenSecret #OpenSecretSnacks #UnJunked #GuiltFree #HealthyEating #Diwali #FestiveSale #Diwali2025

Why should your Diwali look calorie-heavy when it can taste delicious and feel guilt-free? Go Un-Junked with #OpenSecret Diwali Hampers — starting at just ₹299! ✨ Shop now: opensecret.in/collections/go… #Diwali2025 #Diwali #HealthyDiwali #UnJunked #Nutrition #HealthyLiving

@atul_dhanuka @jagograhakjago @ConsumerReports Hello Atul, your order has been already dispatched. Sharing you a tracking details via Instagram DM in a while.

@OpenSecretSnack @jagograhakjago @ConsumerReports As u communicate me via Instagram on 29th sept it will dispatch by today or tomorrow but it been 1st oct still it is not been dispatched @jagograhakjago plz note down how they are fooling the customer

@OpenSecretSnack @jagograhakjago @ConsumerReports it is been 10 days still there is no update on order when it will be deliver at time of order they wer tell eta 25th Sept today 29th Sept still no update they are not replying also while asking