Rick - Google Ads Specialist

Another account generating 46% of its call volume from Google Ads. 500+ Calls this year Higher average duration than organic calls Instant results vs waiting for SEO to kick in. Bullish on PPC.

@AlexLathery My bet is that they're 78 years old and don't know how the internet works.

I need someone to explain this to me: People will: Click a Facebook ad Fill out our lead form Ignore the instant booking link on the thank you page Then go find the “Get a Quote” button and fill out another form with the same info Why are we doing side quests out here

Just went to a Claude meetup in Charleston, SC. My biggest takeaway: we are SO early. 15 people in the room. A minister. A TV commercial director. A tequila brand owner. Engineers. Someone building Claude Code tools for NCAA basketball teams. Property developers. All completely different industries. One common theme: "What do we actually use this for?" That question tells you everything. People are genuinely interested but still struggling to build real use cases. Social media makes it look like everyone's shipping AI agents overnight. The reality? Most people get about 80% through an idea and then it breaks. That's not a failure. That's where we are. Social media is blowing this out of proportion. Making people feel behind when they're actually extremely early. This whole thing feels like pre crypto days. Everyone knew it existed. No real foundation yet. People trying to figure out what to build and how to build it. The execution gap is still wide open. That gap is the opportunity. If you can become an AI operator NOW, regardless of your industry, you'll be positioned to capitalize when this thing fully hits. Because it's coming whether you're ready or not. So stop being afraid to start something. It's going to break. Expect it. But when it does, be grateful because that's the learning. Every time something breaks you're building a stronger foundation for what comes next. Start now. Pick a project that sounds fun to you. Learn how it works. Understand the foundations, the concepts, the structures. Then take all of that and apply it to everyday things. Things you can speed up. Things you can eliminate time from. Things you used to spend hours on. The whole concept right now comes down to two questions: How much time can you buy back with AI? And what can you use AI to build, capitalize on, generate revenue with at a scale that wasn't even possible a year ago because you needed to pay developers to do it for you? That barrier is gone now. This is going to be a generational shift.

The biggest lie that was ever told in the SMB space for paid ads that you need more leads. The biggest truth ever told is that you need to get better at closing the leads you already have. I can generate you leads all day long. But if your team sucks at closing them, generating more is not the answer. It's insane how bad businesses are when it comes to handling leads. Paid ads won't work unless WE work.

@floschirmer 90%+ of our service based accounts use PMAX as a main driver. We find that its easier to generate high quality phone calls vs form fills with PMAX.

@PPCExpertRick How do you feel about PMAX for local services?

PMAX campaigns are a goldmine if they're set up properly. All they need is a proper campaign setup and good conversion tracking to preform well. This one is consistently generating $31 phone calls month over month.

Fastest way to tell if someone's using AI for their posts? Look for the -- Excessive emoji's Or out of character tone of voice. 😅

This is by far one of the worst Google Ads campaigns I've ever audited. They paid $11,304 for 2 Phone Calls Last Month $4,923 for 15 calls At their prime they were paying under $100 per call. This month its the worst its ever been. Done by auto applying Google's recommendations. Crazy part is it can easily be fixed by changing a few things. But if you're running ads yourself it can be hard to figure out what levers to pull to make get the best results.

Spent 4 months off X focusing traveling, operations, and growing my small agency. Accomplished a lot since then and now I'm back! What did I miss fam?

@Jason______A He's never seen grandma Jason before.

Wow, money exposed YouTube called me an “automotive expert” but used this photo of a random nerdy guy 🤣 PS the Sian still hasn’t been on the highway … youtu.be/KeCwyl8jCx4

@bobbyvickers Great setup here. Zapier is the OG AI agent.

Get your distribution right

@_toddanderson 5 bookmarks and no comments. The gatekeepers have arrived! It's crazy how often this is overlooked. We do this for 100% of our landing pages.

Your website has a 98% leak rate. Here's the $50k button that fixed it. Roofer getting 1,200 visits/month. One booking per week. Added 3 words to their site. Now they're booked through spring. The expensive mistake hiding in plain sight 👇

@girdley Butterflies

What has gradually disappeared over the last 20 years without people realizing it?

I'm taking over a Google Ads account who came from a bigger agency but didn't deliver on what they promised. Before they left, they systematically deleted: - All negative keywords - All ad copies - All their "proprietary" work. Basically held the account hostage without holding it hostage. Here's the kicker. The search history shows ZERO active management for months. Just minor budget adjustments. Classic "set it and forget it" while charging $3k a month Sad to see - The account itself actually had a good setup. But without ongoing optimizations, even perfect setups die slowly. Thankfully I work with 10+ companies in this industry and already have things extremely dialed in. We'll plug in our strategies and get results within the first week. Then continue to maintain and optimize the whole time their with us. Over 25+ touches on the account every month. Turning them into a lifetime client. Love to see it.

@STLChrisH Met someone going to school to be a radiologist. Was blown away by how much they make.

I don’t know that I’d recommend medical school to a young person in 2025. 10 years of opportunity cost $800k of student loans And a job that lands you between $150-$500k Add in the uncertainty around healthcare reform and the unknown impact on the economics of providers.

@googlewaqas I missed it. Practically impossible to find places like this outside the south west.

@PPCExpertRick Good view 😃

Nothing beats the Mexican food in Phoenix.🤤 It's undefeated.

It's all about how they season and cook the meat. Soooo good.

Your home page is NOT a landing page. Running ads directly to this page is not a good idea for paid ads. You want something that is optimized for conversions not information. Make paid ads as frictionless as possible. *Unless you've designed your home page as a landing page - We'll allow it if that's the case.

@alexstanczyk When does the rug pull happen?

US Dollar Gold price chart since 1940. Serious question, what does this look like to you?

@christmaslightr Straight to the point. I like it. Bonus points to have it wrapped in Christmas lights too

should we just do it?