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Another account generating 46% of its call volume from Google Ads.
500+ Calls this year
Higher average duration than organic calls
Instant results vs waiting for SEO to kick in.
Bullish on PPC.
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Rick - Google Ads Specialist
4.6K posts
Rick - Google Ads Specialist
@PPCExpertRick
Google Ads expert specializing in generating leads for service based businesses.
Schedule a Call 👉 Katılım Mayıs 2023
520 Takip Edilen1.9K Takipçiler
The biggest lie that was ever told in the SMB space for paid ads that you need more leads.
The biggest truth ever told is that you need to get better at closing the leads you already have.
I can generate you leads all day long.
But if your team sucks at closing them, generating more is not the answer.
It's insane how bad businesses are when it comes to handling leads.
Paid ads won't work unless WE work.
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@floschirmer 90%+ of our service based accounts use PMAX as a main driver.
We find that its easier to generate high quality phone calls vs form fills with PMAX.
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PMAX campaigns are a goldmine if they're set up properly.
All they need is a proper campaign setup and good conversion tracking to preform well.
This one is consistently generating $31 phone calls month over month.
Rick - Google Ads Specialist@PPCExpertRick
This is by far one of the worst Google Ads campaigns I've ever audited. They paid $11,304 for 2 Phone Calls Last Month $4,923 for 15 calls At their prime they were paying under $100 per call. This month its the worst its ever been. Done by auto applying Google's recommendations. Crazy part is it can easily be fixed by changing a few things. But if you're running ads yourself it can be hard to figure out what levers to pull to make get the best results.
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Fastest way to tell if someone's using AI for their posts?
Look for the --
Excessive emoji's
Or out of character tone of voice.
😅
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This is by far one of the worst Google Ads campaigns I've ever audited.
They paid $11,304 for 2 Phone Calls
Last Month $4,923 for 15 calls
At their prime they were paying under $100 per call.
This month its the worst its ever been.
Done by auto applying Google's recommendations.
Crazy part is it can easily be fixed by changing a few things.
But if you're running ads yourself it can be hard to figure out what levers to pull to make get the best results.
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Spent 4 months off X focusing traveling, operations, and growing my small agency.
Accomplished a lot since then and now I'm back!
What did I miss fam?
GIF
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@Jason______A He's never seen grandma Jason before.
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Wow, money exposed YouTube called me an “automotive expert” but used this photo of a random nerdy guy 🤣
PS the Sian still hasn’t been on the highway …
youtu.be/KeCwyl8jCx4
YouTube
Jason Applebaum@Jason______A
There’s something fishy with Cario and these influencers. That car isn’t $3.5M when a better spec, lower mile Sian just sold for $2.3M. Trade that car back in, they are going to offer $2.0m. So either he lit $1.5M on fire, or the sales price was never real. Also while im at it .....I’ve never seen a big-dollar Cario car on the highway. I’m a car guy, first thing we do is top it out or at least hit 100+ mph. Yet not a single video of one doing triple digits. If I’m young and trying to flex, I’m definitely posting the 100+ dash shot. So why have none of these Cario cars ever hit the highway for a video or photo shoot? Why have they never been to local cars and coffee? I really hate to seem like old unc being a hater, especially since I’ve got people I respect who buy from Cario but let’s call a spade a spade. Something is not as it seems.
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@bobbyvickers Great setup here. Zapier is the OG AI agent.
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@_toddanderson 5 bookmarks and no comments. The gatekeepers have arrived!
It's crazy how often this is overlooked. We do this for 100% of our landing pages.
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Your website has a 98% leak rate. Here's the $50k button that fixed it.
Roofer getting 1,200 visits/month. One booking per week.
Added 3 words to their site. Now they're booked through spring.
The expensive mistake hiding in plain sight 👇
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What has gradually disappeared over the last 20 years without people realizing it?
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I'm taking over a Google Ads account who came from a bigger agency but didn't deliver on what they promised.
Before they left, they systematically deleted:
- All negative keywords
- All ad copies
- All their "proprietary" work.
Basically held the account hostage without holding it hostage.
Here's the kicker.
The search history shows ZERO active management for months. Just minor budget adjustments.
Classic "set it and forget it" while charging $3k a month
Sad to see - The account itself actually had a good setup.
But without ongoing optimizations, even perfect setups die slowly.
Thankfully I work with 10+ companies in this industry and already have things extremely dialed in.
We'll plug in our strategies and get results within the first week.
Then continue to maintain and optimize the whole time their with us. Over 25+ touches on the account every month.
Turning them into a lifetime client.
Love to see it.
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@STLChrisH Met someone going to school to be a radiologist. Was blown away by how much they make.
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I don’t know that I’d recommend medical school to a young person in 2025.
10 years of opportunity cost
$800k of student loans
And a job that lands you between $150-$500k
Add in the uncertainty around healthcare reform and the unknown impact on the economics of providers.
Barbell Financial 💪🏻💰@BarbellFi
My buddy & his wife are both doctors They’re 32 years old & just celebrated paying off $200k in student loans I congratulated them on being debt free They laughed & said they still have $600k left in student loans 😳
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@googlewaqas I missed it. Practically impossible to find places like this outside the south west.
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Nothing beats the Mexican food in Phoenix.🤤
It's undefeated.
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It's all about how they season and cook the meat.
Soooo good.
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Your home page is NOT a landing page.
Running ads directly to this page is not a good idea for paid ads.
You want something that is optimized for conversions not information.
Make paid ads as frictionless as possible.
*Unless you've designed your home page as a landing page - We'll allow it if that's the case.
GIF
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@alexstanczyk When does the rug pull happen?
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US Dollar Gold price chart since 1940.
Serious question, what does this look like to you?
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@christmaslightr Straight to the point. I like it.
Bonus points to have it wrapped in Christmas lights too
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@NoRiskNoParty Nah, honestly not something for my clients to consider. Hardly hear anyone using it in the states.
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@PPCExpertRick I appreciate you
Did you see the WhatsApp option now?
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My PMAX campaign is generating tons of calls but the lead quality is not consistent.
Here's the fix that actually works
The dashboard looks incredible
✅ Low cost per lead
✅ High call volume
✅ "Great" conversion rates
But the client is frustrated because some calls are:
❌ People looking for a different company
❌ People looking for completely different services
This is the PMAX quality trap most agencies fall into.
The algorithm optimizes for volume, not value.
Here's the 3-step process that actually fixes lead quality:
Step 1: Filter irrelevant search terms 2-3x per week (Not once per month like most agencies)
Step 2: Find your sweet spot cost per lead through manual review (Not what Google says is "optimal")
Step 3: LOWER your bid caps to tighten targeting (This is the counterintuitive part)
Most people think: Higher bids = better leads
In reality higher bids = Google spends faster on looser terms
PMAX will burn your budget on anything remotely related if you let it.
Lower bid caps force the algorithm to be pickier about who gets your ads.
The result?
30% fewer leads
80% higher lead quality
15% lower cost per QUALIFIED lead
You win by getting less, but better.
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@NoRiskNoParty We add them to 90%+ of our campaigns. In general it can help to lower cost per lead over time while still spending the same budgets.
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@PPCExpertRick Do you suggest to assign a cost on the CPA which is optional?
I’m having a hard time trying to see, if it’s optional, why ask for it then?
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