Piotr Predkiewicz

By 2027 you'll see only two things in your account: estimated / modelled / made up KPIs, button to raise the spends and bids. And don't forget that dv360 is an "extended" network, which means sometimes even google itself have no control over the placements and fraud. (3/3)

I was always the fan of @brave but today the android browser went over the top! On a very slow-and-dropping connection it loaded the parts of a video BEFORE the interface of YouTube.com. I got to see the few seconds of vid before the logo. Awesome.

To get to my worki on Berlin I was forced today to use: - bike - s-bahn - walk - bus - u-bahn - tram All thanks to not giving a shit about the maintenance of the public transportation for years.

@gszyb Jak bracia....

Najlepsze duo w historii #koszkadra i nawet nie ma z czym dyskutować

Great time on the podcast. We have talked about tracking of both users and devices, GDPR, fraud and basketball. Have a listen if you're into those topics.

@humanpropensity Three are 4 dimensions in this graph. Both axes, size and color. None of them matters.

Lol does IDC stand for I Don't Care? Is there really any point in having two dimensions if you aren't really using them?

@AdtechGod Last time tariffs stand for few days, before the pause. There's absolutely no certainty that the pause will still be there in a week.

90 day tariff pause!

Name a better voice assistant. I'll wait.

@robleathern The user have been given 4 opportunities to misalign the finger and be redirected to app store. What a waste.

@PPredkiewicz I mean given the user didn’t click at all, per all the reasonable definitions ever devised, great!

Mobile gaming ads are a cesspool part 2: here the full blocking ad requires a delay and 4+ user actions to dismiss (and opens the App Store anyway)

@GergelyOrosz Klarna had, and still has, IPO as the urge to make the company "future ready" and to ride the AI wave.

Flashback to when Klarna's CEO implied they are replacing Workday and Salesforce with "AI" Turned out they moved from Workday to Deel (another SaaS, saving costs) and from Salesforce to another CRM Nothing that "AI" did. People still ate it up, not realizing it was false

Interesting: whenever I read an "I've replaced N SaaS services with AI, in a day, saving $$$ per year, SaaS is dead" post, both are true: 1. The SaaS "replaced" is not named 2. The "AI replacing it" is not shown (no code, no specifics, no nothing) Be careful what you believe

@AdtechGod It comes from the fact that industry is driven by business owners, not tech people. Ask anyone how exactly is any thing working and what about edge case x and you'll hear chirping. Everyone is hyped on "why", while "how" is the unsexy thing.

Hot Take: Is it just me, or does our industry have an obsession with whatever’s trending? Whether it’s SPO, curation, or cookieless, it feels like we dive headfirst into the latest buzzword. Suddenly, everyone’s an “expert”, and the flood of content, articles, and panels becomes… a lot. Ever wonder why this happens? Well, there’s a reason: 1. Bandwagon Effect: Everyone wants in on what’s hot to stay relevant. 2. Content Overload: Thought leadership turns into echo chambers of recycled ideas. 3. FOMO: If you’re not talking about it, don’t even AdTech bro/sis? 4. Media Cycles: Trends often tie to news or regulations, and the hype continues. The real innovators are the ones who go deeper, offer original insights, or focus on the “unsexy” topics that actually drive progress. What company do you think is addressing the “unsexy”?

@AdtechGod As a marketer you'll say it's just a way to look at the data as long as it makes your kpis look good. If you're in bi dept, then you'll know it's crap, with a sprinkle of black box on top. As a cmo, you'll know it's wrong, so you either make it work for you or avoid it.

Is attribution really as messy as people make it out to be? Or is everyone being dramatic?

@UGambini Now, it's only a decade of appeals, dragging it through every possible instance until everyone forgets about it.

800 million fine to #Meta The European Union executive said Meta unfairly tied Facebook Marketplace to its social network Facebook and imposed unfair terms on rival ad providers, it said in a press release. Meta was ordered to halt these practices. pro.politico.eu/news/189421

These three statements are VERY similar

@meta admits their ads are spreading misinformation, serves them anyway.

@AdtechGod An excuse to make a decision.

Data is just a four letter word for….

@AdtechGod Does it view ads and click on them too before the purchase?

PROJECT JARVIS This will be interesting….. -Project Jarvis, powered by Google’s Gemini, aims to automate tasks like research, purchasing, and booking through a web browser. -Tailored for Chrome, Jarvis interprets screenshots, clicks buttons, and enters text to help users with everyday online actions. -Google may preview the tool in December, joining competitors like Microsoft and Apple in the AI-driven automation race.

@AdtechGod Let's circle back so we're on the same page as I'm going to cheer from the sideline as you're going to hit the next q golas. Remember, it's a viral part of your performance review.

All hands meeting tomorrow morning. What can I say during the meeting that will totally derail it. Seeking advice…

@Thomasbcn It would be hilarious if some ad-blocking add-on caused this.

Can't make this shit up

New blog post: LAION wins copyright infringement lawsuit in German court technollama.co.uk/laion-wins-cop…